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	<title>Product Design &#8211; UX Akron</title>
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		<title>UX Akron Online Speakers</title>
		<link>https://www.uxakron.com/2026/02/22/ux-akron-online-speakers/</link>
					<comments>https://www.uxakron.com/2026/02/22/ux-akron-online-speakers/#respond</comments>
		
		<dc:creator><![CDATA[UX Akron]]></dc:creator>
		<pubDate>Sun, 22 Feb 2026 15:39:40 +0000</pubDate>
				<category><![CDATA[Accessibility]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Information Architecture]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Usability]]></category>
		<category><![CDATA[UX Tools]]></category>
		<category><![CDATA[UX Writing]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[Ohio UX Community]]></category>
		<category><![CDATA[Product Design]]></category>
		<guid isPermaLink="false">https://www.uxakron.com/?p=4068</guid>

					<description><![CDATA[Enjoy presentations you missed, or watch one you loved again from our collection of recorded online speakers. All presentations are organized by date and by topic. We&#8217;ll be adding to this list, so check back often! By Date 2026 Feb 2026 &#8211; Emily Ogle &#8220;Making AI a &#8216;Good Place&#8217;: Usability and Accessibility&#8221; https://bit.ly/4qQmkM6 Jan 2026&#8230;&#160;<a href="https://www.uxakron.com/2026/02/22/ux-akron-online-speakers/" rel="bookmark">Read More &#187;<span class="screen-reader-text">UX Akron Online Speakers</span></a>]]></description>
										<content:encoded><![CDATA[
<figure class="wp-block-image size-large"><img fetchpriority="high" decoding="async" width="1024" height="546" src="https://www.uxakron.com/wp-content/uploads/2026/02/Screenshot-2026-02-22-at-10.33.18-AM-1-1024x546.png" alt="" class="wp-image-4071" srcset="https://www.uxakron.com/wp-content/uploads/2026/02/Screenshot-2026-02-22-at-10.33.18-AM-1-1024x546.png 1024w, https://www.uxakron.com/wp-content/uploads/2026/02/Screenshot-2026-02-22-at-10.33.18-AM-1-300x160.png 300w, https://www.uxakron.com/wp-content/uploads/2026/02/Screenshot-2026-02-22-at-10.33.18-AM-1-768x409.png 768w, https://www.uxakron.com/wp-content/uploads/2026/02/Screenshot-2026-02-22-at-10.33.18-AM-1-1536x819.png 1536w, https://www.uxakron.com/wp-content/uploads/2026/02/Screenshot-2026-02-22-at-10.33.18-AM-1.png 1932w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p class="wp-block-paragraph">Enjoy presentations you missed, or watch one you loved again from our collection of recorded online speakers. All presentations are organized by date and by topic. We&#8217;ll be adding to this list, so check back often!</p>



<h2 class="wp-block-heading">By Date</h2>



<h4 class="wp-block-heading">2026</h4>



<p class="wp-block-paragraph">Feb 2026 &#8211; Emily Ogle &#8220;Making AI a &#8216;Good Place&#8217;: Usability and Accessibility&#8221; <a href="https://bit.ly/4qQmkM6">https://bit.ly/4qQmkM6</a></p>



<p class="wp-block-paragraph">Jan 2026 &#8211; Anne Cantera &#8220;The ABC&#8217;s of Conversation Design&#8221; <a href="https://bit.ly/4sSB52U">https://bit.ly/4sSB52U</a></p>



<p class="wp-block-paragraph"></p>



<h4 class="wp-block-heading">2025</h4>



<p class="wp-block-paragraph">Oct 2025 &#8211; Carianne Tuckley &#8220;Sexy vs Scrappy Tech: Using IA and AI to Help Real People Do Everyday Things&#8221; <a href="https://bit.ly/3WUZkie">https://bit.ly/3WUZkie</a></p>



<p class="wp-block-paragraph">Sept 2025 &#8211; Michele Oliver &#8220;Beyond Personas: Designing with Jobs-to-be-Done in Mind&#8221; <a href="https://bit.ly/3IGrf1Z">https://bit.ly/3IGrf1Z</a></p>



<p class="wp-block-paragraph">July 2025 &#8211; Thomas Stokes &#8220;Calculating ROI in UX Research: Quantifying the Value of UX to Business Leaders&#8221; <a href="https://bit.ly/4fbtkik">https://bit.ly/4fbtkik</a></p>



<p class="wp-block-paragraph">June 2025 &#8211; Sean Van Tyne &#8220;Moving from Product-centric to Customer-centric&#8221; <a href="https://bit.ly/46iG6ci">https://bit.ly/46iG6ci</a></p>



<p class="wp-block-paragraph">May 2025 &#8211; Dee Sadler &#8220;Measuring and Managing Success: For the Individual, Team, and Leadership&#8221; <a href="https://bit.ly/4kCPMCm">https://bit.ly/4kCPMCm</a></p>



<p class="wp-block-paragraph">March 2025 &#8211; Amit Sathe and Marina Lin &#8220;The Experience Scorecard&#8221; <a href="https://bit.ly/3QOq5lv">https://bit.ly/3QOq5lv</a></p>



<p class="wp-block-paragraph"></p>



<h4 class="wp-block-heading">2024</h4>



<p class="wp-block-paragraph">June 2024 &#8211; Dennis Cheatham &#8220;Translating Theory to Designing for Memorable Experiences&#8221; <a href="https://youtu.be/jwHwc_I-zfU?si=nJW8zyAi68REZd3F">https://youtu.be/jwHwc_I-zfU?si=nJW8zyAi68REZd3F</a></p>



<p class="wp-block-paragraph">May 2024 &#8211; Kelsey Thomson &#8220;Augmenting Human Insight: Enhancing Listening in Qualitative Research with AI&#8221; <a href="https://youtu.be/7vxlfNSyNuU?si=aBv6OBI67iDSts0I">https://youtu.be/7vxlfNSyNuU?si=aBv6OBI67iDSts0I</a></p>



<p class="wp-block-paragraph"></p>



<div style="height:50px" aria-hidden="true" class="wp-block-spacer"></div>



<h2 class="wp-block-heading">By Topic</h2>



<h4 class="wp-block-heading">Accessibility</h4>



<p class="wp-block-paragraph">Feb 2026 &#8211; Emily Ogle &#8220;Making AI a &#8216;Good Place&#8217;: Usability and Accessibility&#8221; <a href="https://bit.ly/4qQmkM6">https://bit.ly/4qQmkM6</a><br></p>



<h4 class="wp-block-heading">AI</h4>



<p class="wp-block-paragraph">Feb 2026 &#8211; Emily Ogle &#8220;Making AI a &#8216;Good Place&#8217;: Usability and Accessibility&#8221; <a href="https://bit.ly/4qQmkM6">https://bit.ly/4qQmkM6</a></p>



<p class="wp-block-paragraph">Jan 2026 &#8211; Anne Cantera &#8220;The ABC&#8217;s of Conversation Design&#8221; <a href="https://bit.ly/4sSB52U">https://bit.ly/4sSB52U</a></p>



<p class="wp-block-paragraph">Oct 2025 &#8211; Carianne Tuckley &#8220;Sexy vs Scrappy Tech: Using IA and AI to Help Real People Do Everyday Things&#8221; <a href="https://bit.ly/3WUZkie">https://bit.ly/3WUZkie</a></p>



<p class="wp-block-paragraph">May 2024 &#8211; Kelsey Thomson &#8220;Augmenting Human Insight: Enhancing Listening in Qualitative Research with AI&#8221; <a href="https://youtu.be/7vxlfNSyNuU?si=aBv6OBI67iDSts0I">https://youtu.be/7vxlfNSyNuU?si=aBv6OBI67iDSts0I</a></p>



<p class="wp-block-paragraph"></p>



<h4 class="wp-block-heading">Business Side of UX</h4>



<p class="wp-block-paragraph">July 2025 &#8211; Thomas Stokes &#8220;Calculating ROI in UX Research: Quantifying the Value of UX to Business Leaders&#8221; <a href="https://bit.ly/4fbtkik">https://bit.ly/4fbtkik</a></p>



<p class="wp-block-paragraph">June 2025 &#8211; Sean Van Tyne &#8220;Moving from Product-centric to Customer-centric&#8221; <a href="https://bit.ly/46iG6ci">https://bit.ly/46iG6ci</a></p>



<p class="wp-block-paragraph">May 2025 &#8211; Dee Sadler &#8220;Measuring and Managing Success: For the Individual, Team, and Leadership&#8221; <a href="https://bit.ly/4kCPMCm">https://bit.ly/4kCPMCm</a><br></p>



<p class="wp-block-paragraph"></p>



<h4 class="wp-block-heading">Conversation Design</h4>



<p class="wp-block-paragraph">Jan 2026 &#8211; Anne Cantera &#8220;The ABC&#8217;s of Conversation Design&#8221; <a href="https://bit.ly/4sSB52U">https://bit.ly/4sSB52U</a><br></p>



<h4 class="wp-block-heading">Information Architecture</h4>



<p class="wp-block-paragraph">Oct 2025 &#8211; Carianne Tuckley &#8220;Sexy vs Scrappy Tech: Using IA and AI to Help Real People Do Everyday Things&#8221; <a href="https://bit.ly/3WUZkie">https://bit.ly/3WUZkie</a></p>



<p class="wp-block-paragraph"></p>



<h4 class="wp-block-heading">Personas</h4>



<p class="wp-block-paragraph">Sept 2025 &#8211; Michele Oliver &#8220;Beyond Personas: Designing with Jobs-to-be-Done in Mind&#8221; <a href="https://bit.ly/3IGrf1Z">https://bit.ly/3IGrf1Z</a></p>



<p class="wp-block-paragraph"></p>



<h4 class="wp-block-heading">Product Design and Managment</h4>



<p class="wp-block-paragraph">June 2025 &#8211; Sean Van Tyne &#8220;Moving from Product-centric to Customer-centric&#8221; <a href="https://bit.ly/46iG6ci">https://bit.ly/46iG6ci</a></p>



<p class="wp-block-paragraph">May 2025 &#8211; Dee Sadler &#8220;Measuring and Managing Success: For the Individual, Team, and Leadership&#8221; <a href="https://bit.ly/4kCPMCm">https://bit.ly/4kCPMCm</a></p>



<p class="wp-block-paragraph">March 2025 &#8211; Amit Sathe and Marina Lin &#8220;The Experience Scorecard&#8221; <a href="https://bit.ly/3QOq5lv">https://bit.ly/3QOq5lv</a></p>



<p class="wp-block-paragraph">June 2024 &#8211; Dennis Cheatham &#8220;Translating Theory to Designing for Memorable Experiences&#8221; <a href="https://youtu.be/jwHwc_I-zfU?si=nJW8zyAi68REZd3F">https://youtu.be/jwHwc_I-zfU?si=nJW8zyAi68REZd3F</a><br></p>



<h4 class="wp-block-heading">Surprise and Delight</h4>



<p class="wp-block-paragraph">June 2024 &#8211; Dennis Cheatham &#8220;Translating Theory to Designing for Memorable Experiences&#8221; <a href="https://youtu.be/jwHwc_I-zfU?si=nJW8zyAi68REZd3F">https://youtu.be/jwHwc_I-zfU?si=nJW8zyAi68REZd3F</a></p>



<p class="wp-block-paragraph"></p>



<h4 class="wp-block-heading">Usability</h4>



<p class="wp-block-paragraph">Feb 2026 &#8211; Emily Ogle &#8220;Making AI a &#8216;Good Place&#8217;: Usability and Accessibility&#8221; <a href="https://bit.ly/4qQmkM6">https://bit.ly/4qQmkM6</a></p>



<p class="wp-block-paragraph">June 2024 &#8211; Dennis Cheatham &#8220;Translating Theory to Designing for Memorable Experiences&#8221; <a href="https://youtu.be/jwHwc_I-zfU?si=nJW8zyAi68REZd3F">https://youtu.be/jwHwc_I-zfU?si=nJW8zyAi68REZd3F</a><br></p>



<h4 class="wp-block-heading">UX Research</h4>



<p class="wp-block-paragraph">July 2025 &#8211; Thomas Stokes &#8220;Calculating ROI in UX Research: Quantifying the Value of UX to Business Leaders&#8221; <a href="https://bit.ly/4fbtkik">https://bit.ly/4fbtkik</a></p>



<p class="wp-block-paragraph">March 2025 &#8211; Amit Sathe and Marina Lin &#8220;The Experience Scorecard&#8221; <a href="https://bit.ly/3QOq5lv">https://bit.ly/3QOq5lv</a></p>



<p class="wp-block-paragraph">May 2024 &#8211; Kelsey Thomson &#8220;Augmenting Human Insight: Enhancing Listening in Qualitative Research with AI&#8221; <a href="https://youtu.be/7vxlfNSyNuU?si=aBv6OBI67iDSts0I">https://youtu.be/7vxlfNSyNuU?si=aBv6OBI67iDSts0I</a></p>



<div style="height:50px" aria-hidden="true" class="wp-block-spacer"></div>



<p class="has-text-align-center wp-block-paragraph"><strong>Don&#8217;t see your presentation on this list? Reach out to us via our Contact Form!</strong></p>



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			</item>
		<item>
		<title>World Usability Day 2024</title>
		<link>https://www.uxakron.com/2024/10/23/save-the-date-world-usability-day-2024/</link>
					<comments>https://www.uxakron.com/2024/10/23/save-the-date-world-usability-day-2024/#respond</comments>
		
		<dc:creator><![CDATA[UX Akron]]></dc:creator>
		<pubDate>Wed, 23 Oct 2024 19:29:36 +0000</pubDate>
				<category><![CDATA[Accessibility]]></category>
		<category><![CDATA[Careers In UX]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Usability]]></category>
		<category><![CDATA[Ohio UX Community]]></category>
		<category><![CDATA[Product Design]]></category>
		<category><![CDATA[World Usability Day]]></category>
		<guid isPermaLink="false">https://www.uxakron.com/?p=3378</guid>

					<description><![CDATA[Register today for World Usability Day 2024 Hear from UX Professionals from throughout Northeast Ohio speak about Designing For A Better World. When: Thursday, November 14th, 2024 from 10:00 am to 4:00 pm.  Where: Akron-Summit County Main Library &#8211; 60 S. High Street in Akron, OH Registration is free, includes breakfast and lunch, and is open now!&#8230;&#160;<a href="https://www.uxakron.com/2024/10/23/save-the-date-world-usability-day-2024/" rel="bookmark">Read More &#187;<span class="screen-reader-text">World Usability Day 2024</span></a>]]></description>
										<content:encoded><![CDATA[		<div data-elementor-type="wp-post" data-elementor-id="3378" class="elementor elementor-3378" data-elementor-post-type="post">
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<figure class="wp-block-image size-large"><img decoding="async" width="1024" height="592" class="wp-image-3382" src="https://www.uxakron.com/wp-content/uploads/2024/07/WUD-24-1-1024x592.png" alt="World Usability Day is November 14, 2024 in Akron, OH." srcset="https://www.uxakron.com/wp-content/uploads/2024/07/WUD-24-1-1024x592.png 1024w, https://www.uxakron.com/wp-content/uploads/2024/07/WUD-24-1-300x173.png 300w, https://www.uxakron.com/wp-content/uploads/2024/07/WUD-24-1-768x444.png 768w, https://www.uxakron.com/wp-content/uploads/2024/07/WUD-24-1-1536x888.png 1536w, https://www.uxakron.com/wp-content/uploads/2024/07/WUD-24-1-2048x1184.png 2048w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>
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<div class="wp-block-spacer" style="height: 52px;" aria-hidden="true"> </div>
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<p class="wp-block-paragraph"><strong><img decoding="async" class="emoji" role="img" draggable="false" src="https://s.w.org/images/core/emoji/15.0.3/svg/1f389.svg" alt="&#x1f389;" /> <a href="https://www.meetup.com/uxakron/events/303750770/">Register today for World Usability Day 2024 </a></strong></p>
<p></p>
<p></p>
<p class="wp-block-paragraph">Hear from UX Professionals from throughout Northeast Ohio speak about <a href="https://www.worldusabilityday.org">Designing For A Better World</a>.</p>
<p></p>
<p></p>
<div class="wp-block-spacer" style="height: 35px;" aria-hidden="true"> </div>
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<p class="wp-block-paragraph"><img decoding="async" class="emoji" role="img" draggable="false" src="https://s.w.org/images/core/emoji/15.0.3/svg/23f0.svg" alt="&#x23f0;" /> When: <strong>Thursday, November 14th, 2024 from 10:00 am to 4:00 pm. </strong></p>
<p></p>
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<p class="wp-block-paragraph"><img decoding="async" class="emoji" role="img" draggable="false" src="https://s.w.org/images/core/emoji/15.0.3/svg/1f4cd.svg" alt="&#x1f4cd;" /> Where: <strong>Akron-Summit County Main Library</strong> &#8211; 60 S. High Street in Akron, OH</p>
<p></p>
<p></p>
<p class="wp-block-paragraph"><img decoding="async" class="emoji" role="img" draggable="false" src="https://s.w.org/images/core/emoji/15.0.3/svg/1f39f.svg" alt="&#x1f39f;" /> <strong><a href="https://www.meetup.com/uxakron/events/303750770/">Registration is free, includes breakfast and lunch, and is open now!</a></strong></p>
<p></p>
<p></p>
<div class="wp-block-spacer" style="height: 36px;" aria-hidden="true"> </div>
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<p></p>
<p class="wp-block-paragraph"><img decoding="async" class="emoji" role="img" draggable="false" src="https://s.w.org/images/core/emoji/15.0.3/svg/1f64b-1f3fd-200d-2640-fe0f.svg" alt="&#x1f64b;&#x1f3fd;&#x200d;&#x2640;" /> <strong>Interested in Volunteering?</strong></p>
<p></p>
<p></p>
<p class="wp-block-paragraph">Want to help out on the day of the event? We&#8217;d love the extra hands! <a href="https://www.uxakron.com/contact-us/"><strong>Let us know you&#8217;d like to volunteer.</strong></a></p>
<p></p>
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<div class="wp-block-spacer" style="height: 36px;" aria-hidden="true"> </div>
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<p class="wp-block-paragraph"><img decoding="async" class="emoji" role="img" draggable="false" src="https://s.w.org/images/core/emoji/15.0.3/svg/1f47e.svg" alt="&#x1f47e;" /> <strong>Speaker Lineup</strong>:</p>
<p></p>
<p></p>
<p class="wp-block-paragraph"><strong>Jennifer Homentosky</strong> on UX and the Vision Impaired User</p>
<p></p>
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<p class="wp-block-paragraph"><a href="https://www.linkedin.com/in/jenniferlbeard">https://www.linkedin.com/in/jenniferlbeard</a></p>
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<p class="wp-block-paragraph">Jennifer will discuss the importance of UX to the vision impaired community from printed materials, to apps, and more.</p>
<p></p>
<p></p>
<figure class="wp-block-image is-resized"><img decoding="async" style="width: 400px;" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXenD7piiy_F7Y5GYEav9o7VeSPB5ZM5u_dSdrk5CNw7MbMpTzJ8QUhLJxNV0-nnQzkkxHzP16BfDvG31EENDz2QFS_7ZSlIJyybvL6bN7Fcmg3JvIQ1iDjI-hLRHCgRk4AqVU-nvRLmYR32rDewMo1PMqbx?key=yFh76VF7Rjz0fIokSrLThQ" alt="" /></figure>
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<hr class="wp-block-separator has-alpha-channel-opacity" />
<p><strong>Shawn Kenney</strong> on Solving traffic issues through Human-Centered Design</p>
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<p class="wp-block-paragraph"><a href="https://www.linkedin.com/in/shawnkenney">https://www.linkedin.com/in/shawnkenney</a></p>
<p></p>
<p></p>
<p class="wp-block-paragraph">We talk about &#8220;wicked&#8221; and &#8220;big hairy problems&#8221; all the time as designers. But are there limits to this? For my masters degree program in UX at the Maryland Institute College of Art, I wanted to see if I could understand why drivers were regularly driving left of center on my street in Cleveland, and if HCD could provide a solution.</p>
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<figure class="wp-block-image size-full is-resized"><img decoding="async" width="400" height="400" class="wp-image-3512" style="width: 400px;" src="https://www.uxakron.com/wp-content/uploads/2024/10/shawn-kenney-headshot-sq.png" alt="" srcset="https://www.uxakron.com/wp-content/uploads/2024/10/shawn-kenney-headshot-sq.png 750w, https://www.uxakron.com/wp-content/uploads/2024/10/shawn-kenney-headshot-sq-300x300.png 300w, https://www.uxakron.com/wp-content/uploads/2024/10/shawn-kenney-headshot-sq-150x150.png 150w" sizes="(max-width: 400px) 100vw, 400px" /></figure>
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<p class="wp-block-paragraph"><strong>Tasha Markovich</strong> on Why Product Teams Including UX should care about Telemetry Data!</p>
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<p class="wp-block-paragraph"><a href="https://www.linkedin.com/in/tashamarkovich">https://www.linkedin.com/in/tashamarkovich</a></p>
<p></p>
<p></p>
<p class="wp-block-paragraph">Tasha will speak about: What is product telemetry? Why is it important to product teams and UX? How it can be used to bring growth to your organization?</p>
<p></p>
<p></p>
<figure class="wp-block-image is-resized"><img decoding="async" style="width: 400px;" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXd2AMYMvCYYUTQLyUJ9WeV1bcGEoB6mSebKDcRI2hOFbZO4lVbBsQA-EcOyN3m5ZTDbAXb2FdJov93kBZlWU7IqIAldd7BriqEDePfmpbwiqM_g1ahyXPwwE2-C6HC3vBVP_5RvHusPAPMWARnbEd5r3oM?key=yFh76VF7Rjz0fIokSrLThQ" alt="" /></figure>
<p></p>
<p></p>
<hr class="wp-block-separator has-alpha-channel-opacity" />
<p></p>
<p></p>
<p class="wp-block-paragraph"><strong>Felesia McDonald </strong>on AI and UX design: The Role of AI in UX Design</p>
<p></p>
<p></p>
<p class="wp-block-paragraph"><a href="https://www.linkedin.com/in/felesiamcdonald">https://www.linkedin.com/in/felesiamcdonald</a></p>
<p></p>
<p></p>
<p class="wp-block-paragraph">AI is becoming an essential tool in UX design, allowing designers to create more personalized, efficient, and innovative user experiences. By understanding the basics of AI and its practical applications, UX designers can leverage these technologies to improve their design processes and stay competitive in the evolving field of user experience.</p>
<p></p>
<p></p>
<figure class="wp-block-image is-resized"><img decoding="async" style="width: 400px;" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXdOdtqGALi7sJefmcci0FWeKd5_dHrcOatH0vaxEWZulHGm0b1O-8GT9TEu-2ZrafIJ9lOsivmei47gNgMcS8-wdflHJ6awgtGbr299SrVpgQbD2DxbR9SOkXDn8xlbAI-1FBT2xly2iQA7h-hrkIT9weu9?key=yFh76VF7Rjz0fIokSrLThQ" alt="" /></figure>
<p></p>
<p></p>
<hr class="wp-block-separator has-alpha-channel-opacity" />
<p></p>
<p></p>
<p class="wp-block-paragraph"><strong>Stephen Morrissey</strong> on Improving Your Research Skills by Increasing Your Empathy</p>
<p></p>
<p></p>
<p class="wp-block-paragraph"><a href="https://www.linkedin.com/in/stephenbmorrissey">https://www.linkedin.com/in/stephenbmorrissey</a></p>
<p></p>
<p></p>
<p class="wp-block-paragraph">A wonderful byproduct of UX research is the empathy for your user’s situation. Yet there are many ways to continue to boost your empathy. The most amazing thing is that with greater empathy for a people group, you can ask better research questions, further driving the quality of your design decisions. Yet what if we could continue to gain empathy while not at work? In this presentation I will walk through the methods I have tried and which had the largest impacts on my research skills and insights.</p>
<p></p>
<p></p>
<figure class="wp-block-image is-resized"><img decoding="async" style="width: 400px;" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXcc4cCgnsF1jDnoeoqGLZZ1all2NMkK7galfeTppr4VJZb6Whp9DnakJ_m8rRuy1ptuwO4hdGYmcW2VkGOx5nVA5Aw5kRoQf0DgeMTGMPP9bHfU_pZk_uHjZZ9IyTumj_Y-q2xX_bG1AYyEst-pBFI_hMY?key=yFh76VF7Rjz0fIokSrLThQ" alt="" /></figure>
<p></p>
<p></p>
<hr class="wp-block-separator has-alpha-channel-opacity" />
<p></p>
<p></p>
<p class="wp-block-paragraph"><strong>Jeff Rodgers</strong> on Writing Great Alt+Text</p>
<p></p>
<p></p>
<p class="wp-block-paragraph"><a href="https://www.linkedin.com/in/jroda11y">https://www.linkedin.com/in/jroda11y</a></p>
<p></p>
<p></p>
<p class="wp-block-paragraph">Missing or incorrect alt text is one of the top accessibility issues found on websites, according to WebAIM. It is also one of the easiest to fix! This presentation will explain why alt text is essential for web accessibility, how it works with assistive technologies like screen readers, and how to write effective alternative text for the seven types of images classified by the W3C. This includes informative images, decorative images, and complex images such as graphs, charts, and maps. By the end of this session, you will have a clear understanding of how to create alt text that is both concise and descriptive, ensuring your website is accessible to all users.</p>
<p></p>
<p></p>
<p class="wp-block-paragraph">This presentation is tailored to developers, content creators, and accessibility advocates seeking to ensure compliance with WCAG 2.2 and provide an inclusive digital experience for all users.</p>
<p></p>
<p></p>
<figure class="wp-block-image is-resized"><img decoding="async" style="width: 400px;" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXcPJ9ow6g77YhR_jBZv5O74Z1eiqDj67k0NrgCp8HdPaUraZmeMnbROJPN8BeQzLWWrJOh3Jk3Kv61eU2hsQA7_j26gIVWIMLhgLIrre9L8of7X01a77OQBpZJ1r_spGn3_pqENT4gSA8ZFfXkpb9phVFd8?key=yFh76VF7Rjz0fIokSrLThQ" alt="" /></figure>
<p></p>
<p></p>
<hr class="wp-block-separator has-alpha-channel-opacity" />
<p></p>
<p></p>
<p class="wp-block-paragraph"><strong>Holly Sander</strong> on Color Conscious: Making Digital Spaces Accessible</p>
<p></p>
<p></p>
<p class="wp-block-paragraph"><a href="https://www.linkedin.com/in/holly-murphy-sander">https://www.linkedin.com/in/holly-murphy-sander</a></p>
<p></p>
<p></p>
<p class="wp-block-paragraph">Holly will dive into what colorblindness is, why it should be considered when designing, and strategies for designing with colorblind users in mind. I&#8217;ll share real stories, best practices, and some tools to test colors. You’ll discover that considering colorblindness in your visuals isn’t just about tackling an obstacle—it&#8217;s about offering inclusive and superior experiences to all our users.</p>
<p></p>
<p></p>
<figure class="wp-block-image is-resized"><img decoding="async" style="width: 400px;" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXcfqquQK-07nFpOE80zFoTazO1f3OIwKOEr61F2Qd-Gb2H8IAP_-suA-Jl30oapDi0SUVqxpcL6akaUx4q08l6OccOLjY1rD2qI6GSH_FX-O0vF7bhk-ES7L2S7QasfgiV-WYHbtE2UKTjAcggFzbHVJmyg?key=yFh76VF7Rjz0fIokSrLThQ" alt="" /></figure>
<p></p>
<p></p>
<hr class="wp-block-separator has-alpha-channel-opacity" />
<p></p>
<p></p>
<p class="wp-block-paragraph"><strong>LaToya Smith</strong> on A New Dimension: Exploring Accessibility in Creative Content</p>
<p></p>
<p></p>
<p class="wp-block-paragraph"><a href="https://www.linkedin.com/in/latoya-v-smith">https://www.linkedin.com/in/latoya-v-smith</a></p>
<p></p>
<p></p>
<p class="wp-block-paragraph">A thought-provoking discussion on how we can make the world of comics and graphic novels more inclusive and accessible to everyone. In this talk, we&#8217;ll delve into the benefits of introducing braille, large print, and alt text to these beloved forms of storytelling.</p>
<p></p>
<p></p>
<p class="wp-block-paragraph">Discover how working closely with members of the disabled community can lead to innovative solutions that enhance the user experience for all readers. Learn about real-world examples and success stories that demonstrate the positive impact of accessibility on both creators and audiences. Explore the benefits of making comics accessible, from expanding the audience to fostering greater empathy and understanding.</p>
<p></p>
<p></p>
<p class="wp-block-paragraph">Whether you&#8217;re a comic book enthusiast, a designer, or simply interested in creating a more inclusive world, this talk will provide valuable insights and inspire you to take action.</p>
<p></p>
<p></p>
<figure class="wp-block-image is-resized"><img decoding="async" style="width: 400px;" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXeizO0NCXX3JICKjw37fp4dn274GJEBLo9LduBGmHwMaaFf-wTL29ChJajSoUKueH9-0GBNOt7YvZsHuGLYuLSY7sMXf1Vg88JW6-E85DALs188Eudf84EQVX6q6mB0ruKf63laPG9NKwyrJA_EHEOkKnTu?key=yFh76VF7Rjz0fIokSrLThQ" alt="" /></figure>
<p></p>
<p></p>
<hr class="wp-block-separator has-alpha-channel-opacity" />
<p></p>
<p></p>
<p class="wp-block-paragraph"><strong>James Warnken</strong> on Exploring Accessibility Throughout The Product Lifecycle</p>
<p></p>
<p></p>
<p class="wp-block-paragraph"><a href="https://www.linkedin.com/in/jameswarnken/">https://www.linkedin.com/in/jameswarnken/</a></p>
<p></p>
<p></p>
<p class="wp-block-paragraph">James’ presentation will highlight the importance of accessibility throughout the entire product lifecycle (planning, research, design, development, QA, maintenance/update), not just once the product is launched.</p>
<p></p>
<p></p>
<figure class="wp-block-image is-resized"><img decoding="async" style="width: 400px;" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXf5MZUTeLIpQk3Nqwyaj-AB4fDxQQpnfaCCIxrGdB5QNmB4Gqvn0jE6Z8OAct890o67wA_hliK8_sGpMtml9WAitnchcDwFlOjf4uV_CZwW4AZ48NSKahP8-LQcGsXF5tPp7fdBt7GUggya6Gxq8ARH5LPK?key=yFh76VF7Rjz0fIokSrLThQ" alt="" /></figure>
<p></p>
<p></p>
<p></p>								</div>
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				<div class="elementor-widget-container">
					<h2 class="elementor-heading-title elementor-size-default">Agenda</h2>				</div>
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									<p><strong>10:00-10:20</strong> &#8211; Check in<br /><strong>10:20-10:30</strong> &#8211; Welcome and announcements<br /><strong>10:30-11:00</strong> &#8211; Improving Your Research Skills by Increasing Your Empathy &#8211; Stephen Morrisey<br /><strong>11:00-11:15</strong> &#8211; UX and the Vision Impaired User &#8211; Jennifer Homentosky<br /><strong>11:15-11:45</strong> &#8211; AI and UX design: The Role of AI in UX Design &#8211; Felesia McDonald<br /><strong>11:45-12:00 Noon &#8211; Break</strong><br /><strong>12:00-12:30</strong> &#8211; Color Conscious: Making Digital Spaces Accessible &#8211; Holly Sander<br /><strong>12:30-1:00</strong> &#8211; Exploring Accessibility Throughout The Product Lifecycle &#8211; James Warnken<br /><strong>1:00-1:45 &#8211; Lunch</strong><br /><strong>1:45-2:00</strong> &#8211; Solving traffic issues through HCD &#8211; Shawn Kenney<br /><strong>2:00-2:30</strong> &#8211; Writing Great Alt+Text &#8211; Jeff Rodgers<br /><strong>2:30-2:45 &#8211; Break/Announcements/Giveaways</strong><br /><strong>2:45-3:15</strong> &#8211; Why Product Teams Including UX should care about Telemetry Data! &#8211; Tasha Markovich<br /><strong>3:15-3:45</strong> &#8211; A New Dimension: Exploring Accessibility in Creative Content &#8211; LaToya Smith<br /><strong>3:45-4:00 &#8211;</strong> Wrap-up and closing remarks.</p>								</div>
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					</div>
		</section>
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		<title>Get To Know: Derek Tholt</title>
		<link>https://www.uxakron.com/2023/12/28/get-to-know-derek-tholt/</link>
					<comments>https://www.uxakron.com/2023/12/28/get-to-know-derek-tholt/#respond</comments>
		
		<dc:creator><![CDATA[Christina Turner]]></dc:creator>
		<pubDate>Thu, 28 Dec 2023 04:58:29 +0000</pubDate>
				<category><![CDATA[Careers In UX]]></category>
		<category><![CDATA[Customer Experience CX]]></category>
		<category><![CDATA[Ohio UX Community]]></category>
		<category><![CDATA[Product Design]]></category>
		<guid isPermaLink="false">https://www.uxakron.com/?p=3016</guid>

					<description><![CDATA[Our “Get To Know” series features young professionals in Ohio who have started in or pivoted to UX and adjacent fields in the last five years. Derek Tholt, Digital Product Manager at Huntington Bank Tell us a little about yourself! What do you enjoy outside of work?&#160;&#160; Professionally, I am a (brand-new) Digital Product Manager&#8230;&#160;<a href="https://www.uxakron.com/2023/12/28/get-to-know-derek-tholt/" rel="bookmark">Read More &#187;<span class="screen-reader-text">Get To Know: Derek Tholt</span></a>]]></description>
										<content:encoded><![CDATA[
<p class="wp-block-paragraph"><strong>Our “Get To Know” series features young professionals in Ohio who have started in or pivoted to UX and adjacent fields in the last five years.</strong></p>


<div class="wp-block-image">
<figure class="aligncenter size-full is-resized"><img loading="lazy" decoding="async" width="633" height="373" src="https://www.uxakron.com/wp-content/uploads/2023/12/UX-Akron-Derek-B.jpg" alt="" class="wp-image-3046" style="width:701px;height:auto" srcset="https://www.uxakron.com/wp-content/uploads/2023/12/UX-Akron-Derek-B.jpg 633w, https://www.uxakron.com/wp-content/uploads/2023/12/UX-Akron-Derek-B-300x177.jpg 300w" sizes="(max-width: 633px) 100vw, 633px" /></figure>
</div>


<div style="height:33px" aria-hidden="true" class="wp-block-spacer"></div>



<p class="has-neve-link-hover-color-color has-text-color has-link-color wp-elements-2 wp-block-paragraph"><strong>Derek Tholt, Digital Product Manager at Huntington Bank</strong></p>



<p class="wp-block-paragraph"><strong>Tell us a little about yourself! What do you enjoy outside of work?&nbsp;</strong>&nbsp;</p>



<p class="wp-block-paragraph">Professionally, I am a (brand-new) Digital Product Manager for Huntington Bank. After going to work for a small, San Francisco-based FinTech in 2021, I am back at Huntington in the digital space as of November 2023. I held various roles at Huntington from 2013 to 2021 – anything from branch banking to sales support for our large team of Mortgage Loan Officers to running a large team during an acquisition. I truly consider the last ten years of work as a paid internship having learned so much about banking, home lending, and the FinTech space.&nbsp;&nbsp;&nbsp;</p>



<p class="wp-block-paragraph">Outside of work, you can find me in one of three places: an airplane, a car, or the left side of my couch. I love to travel domestically and try to get on a plane every eight weeks or so to visit family and friends. I joke that I keep Frontier Airlines in business. I am also a car fanatic. I am a member of a few local car clubs one of which I have a fabulous group of friends that get together often. Each April, a national club, famously known as The Car Gays, meets at the famous Tail of the Dragon at Fontana Dam in North Carolina. We rent cabins and spend all day out on the roads and all night by the bonfire.&nbsp;&nbsp;&nbsp;</p>



<p class="wp-block-paragraph">At home, we have a few rules: have a healthy salad for dinner every Monday, never show up to a special event in a dirty car, always lead with kindness and an open mind, and never miss Jeopardy. I have been with my husband, Tristan, since 2007.&nbsp;&nbsp;&nbsp;</p>



<p class="wp-block-paragraph"><strong>Tell us about your path to become a Product Manager. How did you end up in this role?</strong>&nbsp;&nbsp;</p>



<p class="wp-block-paragraph">This new role fell into my lap after being notified of a layoff at my last gig. When I left Huntington in 2021, I went to work for Blend Labs, which provides point-of-sale lending solutions for hundreds of banks (including Huntington.) At Blend, I worked with the banks and credit unions on understanding their product roadmaps for large deployments and ongoing projects. I also managed numerous sales tools. My experience at Blend was invaluable to bring back with me to manage digital lending products at Huntington which includes mortgage, home equity, automotive, and unsecured loans.&nbsp;&nbsp;&nbsp;</p>



<p class="wp-block-paragraph">I am taking this new opportunity to try to poke some holes in the way the teams at Huntington do things. My manager told me to be a fly on the wall for a while and try to ask Why as much as possible. I’ hope to add a passion project to my book of work and encourage teams to use the modern tools provided to make navigating our workload easier, faster, and more transparent. Gone are the days of saving a file to your computer and attaching it to an email!&nbsp;&nbsp;&nbsp;</p>



<p class="wp-block-paragraph"><strong>What&#8217;s something you wish more people understood about your role or trends you&#8217;re seeing in the industry?&nbsp;</strong>&nbsp;</p>



<p class="wp-block-paragraph">Industry-wide, traditional banks are now competing with the Venmo and Chimes of the world. Large banks are often held to different regulatory standards than small, digital companies, so they need to be very deliberate in how new features are launched to customers. Think about how you do your banking today and ask yourself, “Would I consider using a bank that doesn’t have a great app, the ability to send money immediately, and provide real-time alerts for privacy and security?” Most would say no, so banks must always stay abreast of the latest digital banking trends and evaluate and prioritize ongoing enhancements. I’m excited to be a part of the life cycle of these initiatives and ultimately see them go live for customers and colleagues.&nbsp;&nbsp;&nbsp;</p>



<p class="wp-block-paragraph"><strong>What is something you’re most known for at work, and how do you use that as part of your professional identity?</strong>&nbsp;&nbsp;</p>



<p class="wp-block-paragraph">I have always been known for asking a ton of questions. It’s hard for me to understand my expectations if I’m not fully immersed in the product or tool I manage. I love to find a beta environment and try to break things. I also try to understand one basic concept: how are end-users consuming our product, and are we working to make it better? Once I understand this concept better, I love to be a helpful resource to anyone working alongside our team.&nbsp;&nbsp;&nbsp;</p>



<p class="wp-block-paragraph">If my colleagues remember one thing about me, it’s that I never claim to know everything. One of the most under-utilized phrases in life is “I don’t know&#8221; &#8211; as long as it&#8217;s followed by “but I will find out for you,” makes for the most transparent, honest, and trust-building experience one can have at work.&nbsp;&nbsp;&nbsp;</p>



<p class="wp-block-paragraph"><strong>If you could give yourself 10 years ago advice from yourself today, what would it be?&nbsp;</strong>&nbsp;</p>



<p class="wp-block-paragraph">Listen to learn. Don’t listen to speak next.&nbsp;&nbsp;&nbsp;</p>



<div style="height:36px" aria-hidden="true" class="wp-block-spacer"></div>


<div class="wp-block-image">
<figure class="aligncenter size-large"><img loading="lazy" decoding="async" width="576" height="1024" src="https://www.uxakron.com/wp-content/uploads/2023/12/image001-576x1024.jpg" alt="" class="wp-image-3018" srcset="https://www.uxakron.com/wp-content/uploads/2023/12/image001-576x1024.jpg 576w, https://www.uxakron.com/wp-content/uploads/2023/12/image001-169x300.jpg 169w, https://www.uxakron.com/wp-content/uploads/2023/12/image001-768x1365.jpg 768w, https://www.uxakron.com/wp-content/uploads/2023/12/image001-864x1536.jpg 864w, https://www.uxakron.com/wp-content/uploads/2023/12/image001.jpg 1134w" sizes="(max-width: 576px) 100vw, 576px" /></figure>
</div>


<div style="height:42px" aria-hidden="true" class="wp-block-spacer"></div>



<p class="wp-block-paragraph">Do you know a stellar UX, UI, Product, or Software Designer or Researcher who has joined the field in the last five years that we should feature? Let us know!</p>



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<div class="wp-block-button"><a class="wp-block-button__link has-neve-text-color-color has-nv-c-1-background-color has-text-color has-background has-link-color wp-element-button" href="https://www.uxakron.com/contact-us/">Contact Us</a></div>
</div>



<div style="height:43px" aria-hidden="true" class="wp-block-spacer"></div>
]]></content:encoded>
					
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		<title>Heard &#038; Seen</title>
		<link>https://www.uxakron.com/2023/11/27/heard-seen-2/</link>
					<comments>https://www.uxakron.com/2023/11/27/heard-seen-2/#respond</comments>
		
		<dc:creator><![CDATA[Christina Turner]]></dc:creator>
		<pubDate>Mon, 27 Nov 2023 11:16:00 +0000</pubDate>
				<category><![CDATA[Customer Experience CX]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[UX Tools]]></category>
		<category><![CDATA[Books]]></category>
		<category><![CDATA[Collaboration]]></category>
		<category><![CDATA[Design Systems]]></category>
		<category><![CDATA[Mind Maps]]></category>
		<category><![CDATA[Ohio UX Community]]></category>
		<category><![CDATA[Podcasts]]></category>
		<category><![CDATA[Pop Culture]]></category>
		<category><![CDATA[Product Design]]></category>
		<category><![CDATA[Women In UX]]></category>
		<guid isPermaLink="false">https://www.uxakron.com/?p=2968</guid>

					<description><![CDATA[The UX Akron team is always seeking fresh perspectives on User Experience, Product Design, Interface Design, and Content Strategy. Here’s what we’re enjoying right now: 🎧 Podcast: The Design Systems Podcast https://www.designsystemspodcast.com The Design Systems Podcast features fantastic conversations with great guests, with new episodes every week. In a recent episode, &#8220;From Consistency to Contribution:&#8230;&#160;<a href="https://www.uxakron.com/2023/11/27/heard-seen-2/" rel="bookmark">Read More &#187;<span class="screen-reader-text">Heard &#038; Seen</span></a>]]></description>
										<content:encoded><![CDATA[
<p class="wp-block-paragraph"><strong>The UX Akron team is always seeking fresh perspectives on User Experience, Product Design, Interface Design, and Content Strategy. Here’s what we’re enjoying right now:</strong></p>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="731" src="https://www.uxakron.com/wp-content/uploads/2023/11/HeardSeen_Winter-23-01-1024x731.png" alt="" class="wp-image-2971" srcset="https://www.uxakron.com/wp-content/uploads/2023/11/HeardSeen_Winter-23-01-1024x731.png 1024w, https://www.uxakron.com/wp-content/uploads/2023/11/HeardSeen_Winter-23-01-300x214.png 300w, https://www.uxakron.com/wp-content/uploads/2023/11/HeardSeen_Winter-23-01-768x549.png 768w, https://www.uxakron.com/wp-content/uploads/2023/11/HeardSeen_Winter-23-01-1536x1097.png 1536w, https://www.uxakron.com/wp-content/uploads/2023/11/HeardSeen_Winter-23-01-2048x1463.png 2048w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p class="wp-block-paragraph"></p>



<p class="wp-block-paragraph"><img src="https://s.w.org/images/core/emoji/17.0.2/72x72/1f3a7.png" alt="🎧" class="wp-smiley" style="height: 1em; max-height: 1em;" /> Podcast:</p>



<p class="wp-block-paragraph"><strong>The Design Systems Podcast</strong></p>



<p class="wp-block-paragraph"><a href="https://www.designsystemspodcast.com">https://www.designsystemspodcast.com</a></p>



<p class="wp-block-paragraph">The Design Systems Podcast features fantastic conversations with great guests, with new episodes every week.</p>



<p class="wp-block-paragraph">In a recent episode, &#8220;From Consistency to Contribution: How Design Systems Grow Trees with Jay Smith at REI,&#8221; host Chris Strahl and guest Jay Smith discuss the goal of &#8220;creating models that encourage flexibility of use while slowing down the rate of change.&#8221; </p>



<p class="wp-block-paragraph"></p>



<p class="wp-block-paragraph"><img src="https://s.w.org/images/core/emoji/17.0.2/72x72/1f4da.png" alt="📚" class="wp-smiley" style="height: 1em; max-height: 1em;" /> Book:</p>



<p class="wp-block-paragraph"><strong>Paved Paradise: How Parking Explains the World by Henry Grabar</strong></p>



<p class="wp-block-paragraph"><a href="https://bookshop.org/p/books/paved-paradise-how-parking-explains-the-world-henry-grabar/18727296">https://bookshop.org/p/books/paved-paradise-how-parking-explains-the-world-henry-grabar/18727296</a></p>



<p class="wp-block-paragraph">The impact of design decisions is far-reaching, and in Paved Paradise, the author discusses the myriad ways 20th Century Infrastructural design decisions continue to shape our world in surprising, heartbreaking, and comical ways. </p>



<p class="wp-block-paragraph">Listen to Terry Gross interview the author on Fresh Air here: <a href="https://www.npr.org/2023/05/09/1174962751/paved-paradise-examines-how-parking-has-changed-the-american-landscape">https://www.npr.org/2023/05/09/1174962751/paved-paradise-examines-how-parking-has-changed-the-american-landscape</a></p>



<p class="wp-block-paragraph"></p>



<p class="wp-block-paragraph">&nbsp;<img src="https://s.w.org/images/core/emoji/17.0.2/72x72/1f4bb.png" alt="💻" class="wp-smiley" style="height: 1em; max-height: 1em;" /> Blog Post:</p>



<p class="wp-block-paragraph"><strong>Expressing Ideas Through Mind Maps by Tasha Markovich, UX Matters </strong><a href="https://www.uxmatters.com/mt/archives/2022/12/expressing-ideas-through-mind-maps.php" data-type="link" data-id="https://www.uxmatters.com/mt/archives/2022/12/expressing-ideas-through-mind-maps.php">https://www.uxmatters.com/mt/archives/2022/12/expressing-ideas-through-mind-maps.php</a></p>



<p class="wp-block-paragraph">Local UX Researcher Tasha Markovich highlights the under-utilized visualization tool &#8220;mind maps,&#8221; fleshing out best practices culled from her experience creating them for a variety of contexts, and reviewing some of her favorite digital tools for hosting collaborative mapping events.</p>



<p class="wp-block-paragraph"></p>



<p class="wp-block-paragraph"><img src="https://s.w.org/images/core/emoji/17.0.2/72x72/1f5de.png" alt="🗞" class="wp-smiley" style="height: 1em; max-height: 1em;" /> Article:</p>



<p class="wp-block-paragraph"><strong>New Yorker &#8211; &#8220;What Happens to All the Stuff We Return?&#8221; by David Owen</strong> <a href="https://www.newyorker.com/magazine/2023/08/21/the-hidden-cost-of-free-returns" data-type="link" data-id="https://www.newyorker.com/magazine/2023/08/21/the-hidden-cost-of-free-returns">https://www.newyorker.com/magazine/2023/08/21/the-hidden-cost-of-free-returns</a></p>



<p class="wp-block-paragraph">This thought provoking article about the reverse logisitics industry provides a window into the world of physical product development, where many of the same concerns digital product designers face also pop up. The author discusses how snags can lead to design innovation when someone takes the time to really look at the process. “You can’t beat the information you get from a product once a customer has touched it.”</p>



<p class="wp-block-paragraph"></p>



<p class="wp-block-paragraph"><img src="https://s.w.org/images/core/emoji/17.0.2/72x72/1f602.png" alt="😂" class="wp-smiley" style="height: 1em; max-height: 1em;" /> In Pop Culture:</p>



<p class="wp-block-paragraph"><strong>Dennis Takes a Mental Health Day &#8211; It&#8217;s Always Sunny In Philadelphia, S16 E8</strong></p>



<p class="wp-block-paragraph">The longest running live action sitcom in American history ended their latest season with a deep dive into tech hell, where every device Dennis encounters seems to be conspiring against him. You can stream the episode on Hulu.</p>



<p class="wp-block-paragraph"></p>



<p class="wp-block-paragraph">Have you read, watched, or listened to something really great and UX-y lately? We’d love to share it!&nbsp;</p>



<p class="wp-block-paragraph"></p>



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		<title>3 skills to enhance your UX marketability</title>
		<link>https://www.uxakron.com/2023/10/26/3-skills-to-enhance-your-ux-marketability/</link>
					<comments>https://www.uxakron.com/2023/10/26/3-skills-to-enhance-your-ux-marketability/#respond</comments>
		
		<dc:creator><![CDATA[Shannon Kelly]]></dc:creator>
		<pubDate>Thu, 26 Oct 2023 11:00:00 +0000</pubDate>
				<category><![CDATA[Careers In UX]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Women In UX]]></category>
		<category><![CDATA[Collaboration]]></category>
		<category><![CDATA[Ohio UX Community]]></category>
		<category><![CDATA[Product Design]]></category>
		<guid isPermaLink="false">https://www.uxakron.com/?p=2925</guid>

					<description><![CDATA[Shannon Kelly is a senior UX strategist at OverDrive in Cleveland, OH. As a user experience professional, you have many skills, methodologies, and tools at your disposal. With so many methods available, learning them all can be overwhelming (like those listed in Universal Methods of Design: 100 Ways to Research Complex Problems, Develop Innovative Ideas,&#8230;&#160;<a href="https://www.uxakron.com/2023/10/26/3-skills-to-enhance-your-ux-marketability/" rel="bookmark">Read More &#187;<span class="screen-reader-text">3 skills to enhance your UX marketability</span></a>]]></description>
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<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="731" src="https://www.uxakron.com/wp-content/uploads/2023/10/TL-Shannon-01-1024x731.png" alt="" class="wp-image-2928" srcset="https://www.uxakron.com/wp-content/uploads/2023/10/TL-Shannon-01-1024x731.png 1024w, https://www.uxakron.com/wp-content/uploads/2023/10/TL-Shannon-01-300x214.png 300w, https://www.uxakron.com/wp-content/uploads/2023/10/TL-Shannon-01-768x549.png 768w, https://www.uxakron.com/wp-content/uploads/2023/10/TL-Shannon-01-1536x1097.png 1536w, https://www.uxakron.com/wp-content/uploads/2023/10/TL-Shannon-01-2048x1463.png 2048w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p class="wp-block-paragraph"></p>



<p class="wp-block-paragraph"><strong><em>Shannon Kelly is a senior UX strategist at OverDrive in Cleveland, OH.</em></strong></p>



<p class="wp-block-paragraph">As a user experience professional, you have many skills, methodologies, and tools at your disposal. With so many methods available, learning them all can be overwhelming (like those listed <a href="https://share.libbyapp.com/title/891410"><em>in Universal Methods of Design: 100 Ways to Research Complex Problems, Develop Innovative Ideas, and Design Effective Solutions</em></a> by Bella Martin and Bruce Hanington.)&nbsp;</p>



<p class="wp-block-paragraph">But when standing out amongst your peers in an ever-fluctuating job market, sometimes you need to know more than traditional UX methodologies to put you ahead. You may need (and have attained) extra experience or skills to differentiate yourself from competitors for specific industries or positions. Let me preface this by saying you should NOT be a jack-of-all-trades and apply for jobs with multiple roles rolled into one. Instead, gaining some basic understanding of a different skill set makes you more marketable to hiring managers because it shows you can communicate effectively and work collaboratively.&nbsp;</p>



<p class="wp-block-paragraph">Here are three skills recommendations I believe can make you more marketable as a UX professional:&nbsp;</p>



<p class="wp-block-paragraph"></p>



<h2 class="wp-block-heading">1. Analytics</h2>



<p class="wp-block-paragraph">Traditional UX methods (User interviews and usability testing) are revered as providing <strong>qualitative</strong> data findings. As a researcher, you synthesize the information from these studies and make recommendations based on results. These methods are the holy grail of discovery and the primary methods for finding the &#8220;why&#8221; behind user behaviors. Due to testing budget and time constraints, limited sample sizes may not always provide a sense of urgency among stakeholders, and as the saying goes, <a href="https://careerfoundry.com/en/blog/ux-design/how-to-conduct-user-experience-research-like-a-professional/#:~:text=As%20mentioned%20before%2C%20there%20is%20a%20big%20difference%20between%20%E2%80%9Cwhat%20people%20do%E2%80%9D%20versus%20%E2%80%9Cwhat%20people%20say.%E2%80%9D%20Attitudinal%20research%20is%20used%20to%20understand%20or%20measure%20attitudes%20and%20beliefs%2C%20whereas%20behavioral%20research%20is%20used%20to%20measure%20behaviors.">&#8220;There is a big difference between &#8216;what people do&#8217; versus &#8216;what people say.&#8217;</a>&#8221;&nbsp;</p>



<p class="wp-block-paragraph">Analytics data can help support (not replace) traditional research and provide (often massive amounts of) <strong>quantitative</strong> usage data. Having a skillset like <a href="https://grow.google/certificates/data-analytics/">Google Analytics</a> (GA) in your toolbelt is one of the most undervalued skills a researcher can have. GA lets you quickly gather historical user behavior on a website or application and find out what areas your users are interested in, what they&#8217;re trying to do, and what areas are problematic.&nbsp;</p>



<p class="wp-block-paragraph">Some key areas of analytics to learn:</p>



<ul class="wp-block-list">
<li>Segmenting Traffic Channels and User flows</li>



<li>Tracking user retention and falloff (bounce and exit rates)</li>



<li>Event and conversion goal tracking</li>
</ul>



<p class="wp-block-paragraph">By pairing qualitative and quantitative data, you can effectively convey a greater sense of urgency to decision-makers.</p>



<p class="wp-block-paragraph"></p>



<h2 class="wp-block-heading">2. Conversion Rate Optimization</h2>



<p class="wp-block-paragraph">One of the skills I&#8217;ve learned over the years that helped prime my career in UX was Conversion Rate Optimization (CRO). <a href="https://www.quantummetric.com/blog/conversion-rate-optimization-ux-go-hand-in-hand-cro/">CRO is increasing the likelihood that website or application visitors will accomplish a desired action</a>. A conversion can be anything actionable &amp; measurable and is tied to a business goal. Some examples of conversions include adding an item to a cart, making a purchase, or filling out a form to download a PDF. The conversion rate is calculated by taking the number of conversions and dividing that by the number of sessions. For example, if you had 25 conversions from 100 sessions, your conversion rate would be 25%, or 25 ÷ 100 x 100 = 25%.</p>



<p class="wp-block-paragraph">Often, the goal isn&#8217;t just to increase conversions but to increase the rate at which people convert. If marketing sends enormous amounts of traffic to a website, but users aren&#8217;t converting, the answer isn&#8217;t more traffic. The goal is to make incremental and measurable changes that help improve how users use the site and get them toward a conversion goal.&nbsp;</p>



<p class="wp-block-paragraph">From personal experience, becoming a CRO specialist allowed me to learn Google Analytics, heat-mapping, and A/B testing platforms and become more familiar with digital marketing practices. It also taught me to tie design updates to quantifiable improvement metrics, sell ideas to stakeholders, and set goals for project work. When I had measurable project improvements, it helped me sell myself come annual review time and eventually changed the trajectory of my professional career in design.&nbsp;</p>



<p class="wp-block-paragraph"></p>



<h2 class="wp-block-heading">3. Previous Transferable Skills</h2>



<p class="wp-block-paragraph">Is there anything you did in a previous job (anything at all) that you gained experience in and qualifies you for the position you&#8217;re going for? Did you work in restaurants or another customer-facing service job? What about customer support? Perhaps you&#8217;re a graphic designer who wants a change. Maybe you&#8217;re a writer, a psych major, a former medical professional, or military personnel. Either way, whatever experience you have, some skills you attained are likely transferable to the UX field.&nbsp;</p>



<p class="wp-block-paragraph">For example, a former restaurant cook who decided to make a career change into development. While learning to code in school, he worked as a software consultant (or, dare I say, researcher?) and talked to restaurants to help improve their point-of-sale (POS) systems for order fulfillment. Thanks to his restaurant experience, he could communicate effectively with his restaurant employees, understood their needs and feedback, and conveyed that information to the developers to enhance the POS platform.</p>



<p class="wp-block-paragraph">Especially if you&#8217;re transferring to a UX career, think about all the things at your former position(s) that you&#8217;ve learned, gained skills in, or even the processes you thought could be improved. Maybe you were a nurse and found the internal patient portals frustrating &#8211; what would you have fixed? Perhaps you traveled the world through the military and studied different cultures &#8211; sounds a little like ethnographic research. Whatever you&#8217;ve done, something can be transferable.&nbsp;</p>



<p class="wp-block-paragraph">It is essential to be transparent about your unique experiences and how they distinguish you from other applicants in the industry. Highlight these relevant skills in your resume, portfolio, cover letters, and interviews. Promote yourself and your expertise &#8211; it&#8217;s not just about your UX knowledge but also your ability to apply past experiences effectively.</p>



<p class="wp-block-paragraph"></p>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<p class="wp-block-paragraph">Our guest authors are carefully selected to spotlight thought leaders in Ohio&#8217;s UX community. Interested in sharing some insights? Or would like to hear from a local UX superstar? Reach out to <a href="mailto:uxakronteam@gmail.com">uxakronteam@gmail.com</a> to pitch us post ideas and author suggestions.</p>
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		<title>Join us for World Usability Day 2023</title>
		<link>https://www.uxakron.com/2023/09/08/save-the-date-world-usability-day/</link>
					<comments>https://www.uxakron.com/2023/09/08/save-the-date-world-usability-day/#comments</comments>
		
		<dc:creator><![CDATA[UX Akron]]></dc:creator>
		<pubDate>Fri, 08 Sep 2023 20:27:40 +0000</pubDate>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Usability]]></category>
		<category><![CDATA[Collaboration]]></category>
		<category><![CDATA[Ohio UX Community]]></category>
		<category><![CDATA[Product Design]]></category>
		<guid isPermaLink="false">https://www.uxakron.com/?p=2743</guid>

					<description><![CDATA[Join us IN PERSON for World Usability Day &#8211; Thursday, November 9th, 2023 at Progressive Insurance. Meet other UX Professionals from throughout Northeast Ohio at World Usability Day 2023. This year&#8217;s theme is Collaboration and Cooperation. ⏳ When: Thursday, November 9th, 2023 from 9:00 am to 3:00 pm. 📍 Where: Progressive Insurance &#8211; 6300 Wilson&#8230;&#160;<a href="https://www.uxakron.com/2023/09/08/save-the-date-world-usability-day/" rel="bookmark">Read More &#187;<span class="screen-reader-text">Join us for World Usability Day 2023</span></a>]]></description>
										<content:encoded><![CDATA[		<div data-elementor-type="wp-post" data-elementor-id="2743" class="elementor elementor-2743" data-elementor-post-type="post">
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									<p></p>
<p class="wp-block-paragraph" style="font-size: 16px;"><strong>Join us IN PERSON for World Usability Day &#8211; Thursday, November 9th, 2023</strong> <strong>at Progressive Insurance</strong>.</p>
<p></p>
<p><div class="wp-block-image"></p>
<figure class="aligncenter size-large is-resized"><img loading="lazy" decoding="async" width="1024" height="570" class="wp-image-2753" style="object-fit: contain; width: 803px; height: 475px;" src="https://www.uxakron.com/wp-content/uploads/2023/09/WUD-23-02-1024x570.png" alt="Save the Date for World Usability Day 2023 Postcard Image, featuring the World Usability Day Globe logo, and the UX Akron Blue Ohio logo." srcset="https://www.uxakron.com/wp-content/uploads/2023/09/WUD-23-02-1024x570.png 1024w, https://www.uxakron.com/wp-content/uploads/2023/09/WUD-23-02-300x167.png 300w, https://www.uxakron.com/wp-content/uploads/2023/09/WUD-23-02-768x428.png 768w, https://www.uxakron.com/wp-content/uploads/2023/09/WUD-23-02-1536x855.png 1536w, https://www.uxakron.com/wp-content/uploads/2023/09/WUD-23-02-2048x1140.png 2048w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>
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<div class="wp-block-spacer" style="height: 24px;" aria-hidden="true">&nbsp;</div>
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<p></p>
<p class="wp-block-paragraph">Meet other UX Professionals from throughout Northeast Ohio at World Usability Day 2023. This year&#8217;s theme is <a href="https://www.worldusabilityday.org/2023-theme-collaboration-and-collaboration/">Collaboration and Cooperation</a>.</p>
<p></p>
<p></p>
<p></p>
<p class="wp-block-paragraph"><img src="https://s.w.org/images/core/emoji/17.0.2/72x72/23f3.png" alt="⏳" class="wp-smiley" style="height: 1em; max-height: 1em;" /> When: <strong>Thursday, November 9th, 2023 from 9:00 am to 3:00 pm. </strong></p>
<p></p>
<p></p>
<p class="wp-block-paragraph"><img src="https://s.w.org/images/core/emoji/17.0.2/72x72/1f4cd.png" alt="📍" class="wp-smiley" style="height: 1em; max-height: 1em;" /> Where: <a href="https://maps.app.goo.gl/ANYrXWu3qALe1gWZ9"><strong>Progressive</strong> <strong>Insurance &#8211; 6300 Wilson Mills Rd · Mayfield, OH</strong></a></p>
<p></p>
<p></p>
<p class="wp-block-paragraph"><img src="https://s.w.org/images/core/emoji/17.0.2/72x72/2b50.png" alt="⭐" class="wp-smiley" style="height: 1em; max-height: 1em;" /> Register here: <a href="https://www.meetup.com/uxakron/events/296055563/">https://www.meetup.com/uxakron/events/296055563/</a></p>
<p></p>
<p></p>
<p class="wp-block-paragraph"></p>
<p></p>
<p class="wp-block-paragraph"><img src="https://s.w.org/images/core/emoji/17.0.2/72x72/1f4b8.png" alt="💸" class="wp-smiley" style="height: 1em; max-height: 1em;" /> Breakfast and lunch is included at this FREE event (<a href="https://www.paypal.com/donate/?hosted_button_id=Q3PBCDXUVL2WL">but a suggested donation of $30 is appreciated! You can donate to our PayPal account here. UX Akron is a 501 (c) 3.</a>)</p>
<p></p>
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<p class="wp-block-paragraph"></p>
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<p class="wp-block-paragraph"></p>
<p><img src="https://s.w.org/images/core/emoji/17.0.2/72x72/1f4e3.png" alt="📣" class="wp-smiley" style="height: 1em; max-height: 1em;" /> <strong><em>Speaker Lineup</em></strong></p>
<p></p>
<p></p>
<p class="wp-block-paragraph"><strong><a href="https://www.linkedin.com/in/ACoAAAwotvQBz5QZ-i8c2fQl-QxMkwzLGW5EIJ4">Nick Dauchot</a>: Lessons Learned As A UX Researcher in Futuristic Retail Experiences</strong></p>
<p></p>
<p><div class="wp-block-image"></p>
<figure class="alignleft size-full is-resized"><img loading="lazy" decoding="async" width="800" height="800" class="wp-image-2886" style="aspect-ratio: 1; object-fit: cover; width: 150px;" src="https://www.uxakron.com/wp-content/uploads/2023/10/nick-dauchot-headshot.jpg" alt="" srcset="https://www.uxakron.com/wp-content/uploads/2023/10/nick-dauchot-headshot.jpg 800w, https://www.uxakron.com/wp-content/uploads/2023/10/nick-dauchot-headshot-300x300.jpg 300w, https://www.uxakron.com/wp-content/uploads/2023/10/nick-dauchot-headshot-150x150.jpg 150w, https://www.uxakron.com/wp-content/uploads/2023/10/nick-dauchot-headshot-768x768.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></figure>
<p></div></p>
<p></p>
<p class="wp-block-paragraph">Nick Dauchot is a Lead Designer at Grand Studio, with a specialty in User Research, Experience Design, and Information Architecture. He strives to design products that people love. His process and methods are supported by a formal education in User Experience Design, Psychology, and Media Arts. He prides himself on unlocking user and business value through the adaptability and rigor of my process, and my ability to work collaboratively and independently.</p><p><br></p><p><br></p>
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<p class="wp-block-paragraph"><strong><a href="https://www.linkedin.com/in/richarddouglass1/">Richard Douglass</a>: Where Do UX and Accessibility Meet?</strong></p>
<p></p>
<p><div class="wp-block-image"></p>
<figure class="alignleft size-full is-resized"><img loading="lazy" decoding="async" width="290" height="290" class="wp-image-2887" style="aspect-ratio: 1; object-fit: cover; width: 150px;" src="https://www.uxakron.com/wp-content/uploads/2023/10/richard-douglass-headshot.jpg" alt="" srcset="https://www.uxakron.com/wp-content/uploads/2023/10/richard-douglass-headshot.jpg 290w, https://www.uxakron.com/wp-content/uploads/2023/10/richard-douglass-headshot-150x150.jpg 150w" sizes="(max-width: 290px) 100vw, 290px" /></figure>
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<p class="wp-block-paragraph">Richard is a User Experience Consultant. For over 20 years, he has helped create engaging experiences for companies such as IBM, Razorfish, and PwC. He has worked on various projects: Intranet, Extranet, .com, Mobile, and Enterprise and Development software. In addition, Richard has experience with multiple methodologies, including co-creation and strategy workshops, usability testing, interaction design, and persona development. In addition, he has led workshops at conferences in China, New Zealand, and the United States.</p><p><br></p>
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<p class="wp-block-paragraph"><strong><a href="https://www.linkedin.com/in/ACoAAAAt2_YBNhP-tX--dvP8CyZBV2Koz_EzCSc">Marty Gage</a>: The Aesthetics of “Easy to Use”</strong></p>
<p></p>
<p><div class="wp-block-image"></p>
<figure class="alignleft size-full is-resized"><img loading="lazy" decoding="async" width="520" height="324" class="wp-image-2885" style="aspect-ratio: 1; object-fit: cover; width: 150px;" src="https://www.uxakron.com/wp-content/uploads/2023/10/marty-gage_head-shot.jpeg" alt="" srcset="https://www.uxakron.com/wp-content/uploads/2023/10/marty-gage_head-shot.jpeg 520w, https://www.uxakron.com/wp-content/uploads/2023/10/marty-gage_head-shot-300x187.jpeg 300w" sizes="(max-width: 520px) 100vw, 520px" /></figure>
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<p class="wp-block-paragraph">Marty is the co-author of User Experience Research: Discover what customers really want. The book is a fully illustrated, step-by-step guide to getting the first step in design thinking right every time. The content is grounded in 30 years of hands-on experience at the fuzzy front end. It was written for the Savannah College of Art and Design to support a certification in user experience research.</p>
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<p class="wp-block-paragraph">Marty is the VP of User Experience Research at the human experience firm, Lextant. He leads a team that defines peoples’ desired experiences in a way that is actionable for all functions in an organization. His work has produced business value for numerous Fortune 500 companies.</p>
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<p class="wp-block-paragraph"><strong><a href="https://www.linkedin.com/in/ACoAAAAOLuwBFBU-IfCIDv_b_nSMwQE_siwTxGk">Keith Instone</a>: Advances in UX Research &amp; Practice </strong></p>
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<figure class="alignleft size-full is-resized"><img loading="lazy" decoding="async" width="400" height="400" class="wp-image-2888" style="aspect-ratio: 1; object-fit: cover; width: 150px;" src="https://www.uxakron.com/wp-content/uploads/2023/10/keith-instone-headshot.jpg" alt="" srcset="https://www.uxakron.com/wp-content/uploads/2023/10/keith-instone-headshot.jpg 400w, https://www.uxakron.com/wp-content/uploads/2023/10/keith-instone-headshot-300x300.jpg 300w, https://www.uxakron.com/wp-content/uploads/2023/10/keith-instone-headshot-150x150.jpg 150w" sizes="(max-width: 400px) 100vw, 400px" /></figure>
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<p class="wp-block-paragraph">Keith is a user experience researcher, practitioner, and consultant. He got his start researching user interfaces in the 80s and was one of the first to hop on the web usability bandwagon in the mid 90s. He helped establish information architecture as a &#8220;thing&#8221; at the turn of the century and then spent a decade at IBM. As a UX consultant, he is focused on helping a variety of organizations (from startups to corporations to educational institutions) start, grow, and mature their user experience practice through apprenticeship, coaching, and mentoring.</p>
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<p class="wp-block-paragraph">Keith is also active in organizing and speaking at numerous global and local events including Global Accessibility Awareness Day, World Usability Day, World Information Architecture Day, the International Industrial Design 24-hour conference, and 24 Hours of UX. He chairs the User Experience Roundtable for OhioX.</p>
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<p class="wp-block-paragraph"><em>(Keith is also hosting Game Night on Nov. 8&#8230; details at the end of this post)</em></p>
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<p class="wp-block-paragraph"><strong><a href="https://www.linkedin.com/in/ACoAAAFs1pcBSHRFYSGb1OToev61QJ-Yc8E6toA">Shannon Kelly <img src="https://s.w.org/images/core/emoji/17.0.2/72x72/1f4ca.png" alt="📊" class="wp-smiley" style="height: 1em; max-height: 1em;" /></a>: UX Synergy: Strategies For Effective Cross-team Collaboration</strong></p>
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<figure class="alignleft size-full is-resized"><img loading="lazy" decoding="async" width="480" height="480" class="wp-image-2882" style="aspect-ratio: 1; object-fit: cover; width: 150px;" src="https://www.uxakron.com/wp-content/uploads/2023/10/Shannon-Kelly-headshot.jpg" alt="" srcset="https://www.uxakron.com/wp-content/uploads/2023/10/Shannon-Kelly-headshot.jpg 480w, https://www.uxakron.com/wp-content/uploads/2023/10/Shannon-Kelly-headshot-300x300.jpg 300w, https://www.uxakron.com/wp-content/uploads/2023/10/Shannon-Kelly-headshot-150x150.jpg 150w" sizes="(max-width: 480px) 100vw, 480px" /></figure>
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<p class="wp-block-paragraph">Shannon Kelly is a senior UX strategist at OverDrive in Cleveland, OH. A neuro-divergent data geek, she prides herself on being a UX unicorn with a wide range of experience, having worked in digital marketing and product development teams over the last 18+ years. Shannon is passionate about creating great user experiences and sharing the importance of using research to improve products and services.</p><p><br></p><p><br></p>
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<p class="wp-block-paragraph"><strong><a href="https://www.linkedin.com/in/ACoAAAGdyLUBRxO9edRkoB_EYYa1lVL7JZhax-k">Felesia McDonald</a>&nbsp;and&nbsp;<a href="https://www.linkedin.com/in/ACoAAAEFSe4BYZAyYOM4kEW-azhvQlbPINtXVts">Ben Woods</a>: Is UX Being Diluted?</strong></p>
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<figure class="alignleft size-large is-resized"><img loading="lazy" decoding="async" width="1024" height="1022" class="wp-image-2890" style="aspect-ratio: 1; object-fit: cover; width: 150px;" src="https://www.uxakron.com/wp-content/uploads/2023/10/Screenshot-2023-10-18-at-10.12.17 PM-1024x1022.png" alt="" srcset="https://www.uxakron.com/wp-content/uploads/2023/10/Screenshot-2023-10-18-at-10.12.17 PM-1024x1022.png 1024w, https://www.uxakron.com/wp-content/uploads/2023/10/Screenshot-2023-10-18-at-10.12.17 PM-300x300.png 300w, https://www.uxakron.com/wp-content/uploads/2023/10/Screenshot-2023-10-18-at-10.12.17 PM-150x150.png 150w, https://www.uxakron.com/wp-content/uploads/2023/10/Screenshot-2023-10-18-at-10.12.17 PM-768x767.png 768w, https://www.uxakron.com/wp-content/uploads/2023/10/Screenshot-2023-10-18-at-10.12.17 PM.png 1256w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>
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<p class="wp-block-paragraph">Felesia McDonald is a Digital User Experience Manager at Sherwin Williams. Her UX career began in journalism as an Interactive Graphic Artist at the Plain Dealer. After obtaining her MS in UX Design from Kent State University (KSU) in 2014, she worked as a User Research Consultant for the Eaton Corporation, and later at OEConnection as a UX Designer. She is also an adjunct instructor at KSU and loves to mentor the next generation of UX designers.</p>
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<p class="wp-block-paragraph">Outside of her UX work, Felesia is passionate about teaching coding and leadership programs for young girls and women.</p>
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<figure class="alignleft size-large is-resized"><img loading="lazy" decoding="async" width="994" height="1024" class="wp-image-2889" style="aspect-ratio: 1; object-fit: cover; width: 150px;" src="https://www.uxakron.com/wp-content/uploads/2023/10/Screenshot-2023-10-18-at-10.11.57 PM-994x1024.png" alt="" srcset="https://www.uxakron.com/wp-content/uploads/2023/10/Screenshot-2023-10-18-at-10.11.57 PM-994x1024.png 994w, https://www.uxakron.com/wp-content/uploads/2023/10/Screenshot-2023-10-18-at-10.11.57 PM-291x300.png 291w, https://www.uxakron.com/wp-content/uploads/2023/10/Screenshot-2023-10-18-at-10.11.57 PM-768x791.png 768w, https://www.uxakron.com/wp-content/uploads/2023/10/Screenshot-2023-10-18-at-10.11.57 PM.png 1186w" sizes="(max-width: 994px) 100vw, 994px" /></figure>
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<p class="wp-block-paragraph">D. Ben Woods is an internationally recognized expert on design and its value to business. He has presented and conducted training and workshops for organizations throughout the United States, Europe, and Asia.</p>
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<p class="wp-block-paragraph">Ben’s experience spans web, mobile, custom software, and ecommerce; his industry experience ranges from manufacturing, to retail, life sciences, and financial services. He has partnered with clients ranging from small startups to some of the largest companies in the world, including General Electric, Dell, Pfizer, Rio Tinto, and Fidelity Investments.</p>
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<p class="wp-block-paragraph">Ben earned his MS in Information Architecture and Knowledge Management at Kent State University and is a graduate of the Executive MBA program at Case Western Reserve University’s Weatherhead School of Management.</p><p><br></p>
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<p class="wp-block-paragraph"><strong><a href="https://www.linkedin.com/in/ACoAAAABXQ8BoOC-rXramPyFg4WqTSJUquwtTOE">Paul Sherman</a>: UX Past, Present, Future</strong></p>
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<figure class="alignleft size-full is-resized"><img loading="lazy" decoding="async" width="461" height="461" class="wp-image-2884" style="aspect-ratio: 1; object-fit: cover; width: 150px;" src="https://www.uxakron.com/wp-content/uploads/2023/10/paul-sherman-headshot.jpg" alt="" srcset="https://www.uxakron.com/wp-content/uploads/2023/10/paul-sherman-headshot.jpg 461w, https://www.uxakron.com/wp-content/uploads/2023/10/paul-sherman-headshot-300x300.jpg 300w, https://www.uxakron.com/wp-content/uploads/2023/10/paul-sherman-headshot-150x150.jpg 150w" sizes="(max-width: 461px) 100vw, 461px" /></figure>
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<p class="wp-block-paragraph">With over 20 years of experience in user experience research and design, Paul is a seasoned professional who can deliver high-quality results for complex and innovative products and services. As the founder and principal consultant of ShermanUX, he has collaborated with major clients such as Microsoft, Verizon, Dell, and more, providing them with comprehensive user research, UX strategy, and UX/UI design services.</p>
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<p class="wp-block-paragraph">His latest work has focused on discovering how people make use of generative AI in the workplace, leading user experience research for a SaaS contract intelligence platform that incorporates ML/AI and integrates into multiple external systems. He has also designed new-to-world features incorporating generative AI, infusing design thinking and agile discovery methods into the organization, and leading user interviews and usability assessments for high-risk / high-reward features.</p><p><br></p>
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<p class="wp-block-paragraph"><strong><a href="https://www.linkedin.com/in/ACoAAAc_FOwBnLD8TP44GU2MZYHRXtpzRip5EWs">Christina Turner</a>: Building A Coalition Through Conversation: Interviews for Stakeholder Alignment</strong></p>
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<figure class="alignleft size-large is-resized"><img loading="lazy" decoding="async" width="1024" height="1024" class="wp-image-2881" style="aspect-ratio: 1; object-fit: cover; width: 150px;" src="https://www.uxakron.com/wp-content/uploads/2023/10/CTurner_Headshot-1024x1024.jpg" alt="" srcset="https://www.uxakron.com/wp-content/uploads/2023/10/CTurner_Headshot-1024x1024.jpg 1024w, https://www.uxakron.com/wp-content/uploads/2023/10/CTurner_Headshot-300x300.jpg 300w, https://www.uxakron.com/wp-content/uploads/2023/10/CTurner_Headshot-150x150.jpg 150w, https://www.uxakron.com/wp-content/uploads/2023/10/CTurner_Headshot-768x768.jpg 768w, https://www.uxakron.com/wp-content/uploads/2023/10/CTurner_Headshot-1536x1536.jpg 1536w, https://www.uxakron.com/wp-content/uploads/2023/10/CTurner_Headshot.jpg 1592w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>
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<p class="wp-block-paragraph">Christina Turner is a Product Marketing Designer at Bloomfire, a B2B Knowledge Management SaaS company. A UXD student at Kent State University, Christina also serves on the Board for UX Akron. Additionally, she is conducting extensive stakeholder interviews for an NSF-funded, cooperatively owned, regional Smart City information Portal scheduled to launch in 2024.</p>
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<p class="wp-block-paragraph">Christina&#8217;s background in fine art and library science informs her work mapping information, assessing and communicating value, and helping people find what they&#8217;re looking for.</p><p><br></p>
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<p class="wp-block-paragraph"><strong><a href="https://www.linkedin.com/in/ACoAABsTMz0BAKCP-Zl1Rx9brvwSF04QVqjCmO0">James Warnken, CPACC</a>: Accessibility and Usability; Where They Align and How They Differ</strong></p>
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<figure class="alignleft size-full is-resized"><img loading="lazy" decoding="async" width="940" height="788" class="wp-image-2883" style="aspect-ratio: 1; object-fit: cover; width: 150px;" src="https://www.uxakron.com/wp-content/uploads/2023/10/James-Warnken-Headshot.png" alt="" srcset="https://www.uxakron.com/wp-content/uploads/2023/10/James-Warnken-Headshot.png 940w, https://www.uxakron.com/wp-content/uploads/2023/10/James-Warnken-Headshot-300x251.png 300w, https://www.uxakron.com/wp-content/uploads/2023/10/James-Warnken-Headshot-768x644.png 768w" sizes="(max-width: 940px) 100vw, 940px" /></figure>
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<p class="wp-block-paragraph">James is a 24-year-old, visually impaired/legally blind online accessibility specialist with expertise in search engine optimization and data analytics. For the past 5 years, working in marketing and online accessibility, James has realized that his greatest value add is connecting organizations looking to become digitally accessible with his expansive network of industry-leading service providers.</p>
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<p class="wp-block-paragraph">James is particularly passionate about supporting non-profit organizations in their journey of website accessibility and aspires to join forces with a global tech company that he hopes will sponsor him in these community engagement efforts. With his lived experience with progressive vision loss that typically leads to blindness, James has been proactive in learning braille, using a white cane for mobility, sourcing adaptive technologies which gives him a unique user perspective while designing websites, social media campaigns, and other online experiences.</p><p><br></p>
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									<span class="elementor-button-text">Register for World Usability Day</span>
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<p><img src="https://s.w.org/images/core/emoji/17.0.2/72x72/1f3b2.png" alt="🎲" class="wp-smiley" style="height: 1em; max-height: 1em;" /> Also, join us the night before for <strong>UX Game Night</strong> hosted by Keith Instone of Dexterity UX!</p>
<p><strong>Wednesday, November 8th 6-9</strong> at <strong><a href="https://maps.app.goo.gl/uoHbinwQx24nZ6tTA">Melt Bar &amp; Grilled 6700 Rockside Rd in Independence</a>.</strong></p>
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<p>More information, including the impressive game line up, can be found here:</p>
<p><b style="font-family: var(--bodyFontFamily),var(--nv-fallback-ff); font-size: var(--bodyFontSize); letter-spacing: var(--bodyLetterSpacing); text-transform: var(--bodyTextTransform);"><a href="https://dexterityux.com/ux-game-night/">https://dexterityux.com/ux-game-night/</a></b></p>
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<p><strong>We look forward to seeing you in November!</strong></p>
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		<title>Get To Know: Michael Rucktaschel</title>
		<link>https://www.uxakron.com/2023/07/27/get-to-know-michael-rucktaschel/</link>
					<comments>https://www.uxakron.com/2023/07/27/get-to-know-michael-rucktaschel/#respond</comments>
		
		<dc:creator><![CDATA[Christina Turner]]></dc:creator>
		<pubDate>Thu, 27 Jul 2023 20:29:40 +0000</pubDate>
				<category><![CDATA[Careers In UX]]></category>
		<category><![CDATA[Ohio UX Community]]></category>
		<category><![CDATA[Product Design]]></category>
		<guid isPermaLink="false">https://www.uxakron.com/?p=2673</guid>

					<description><![CDATA[Our new blog series &#8220;Get To Know&#8221; will feature young professionals in Ohio who have started or pivoted to UX and adjacent fields in the last five years. Michael Rucktaschel, Product Owner at Top Echelon Tell us a little about yourself! What do you enjoy outside of work? I have an active and outdoorsy lifestyle.&#8230;&#160;<a href="https://www.uxakron.com/2023/07/27/get-to-know-michael-rucktaschel/" rel="bookmark">Read More &#187;<span class="screen-reader-text">Get To Know: Michael Rucktaschel</span></a>]]></description>
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<p class="has-neve-text-color-color has-text-color wp-block-paragraph" style="font-size:18px;font-style:normal;font-weight:500"><strong>Our new blog series &#8220;Get To Know&#8221; will feature young professionals in Ohio who have started or pivoted to UX and adjacent fields in the last five years.</strong></p>



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<figure class="aligncenter size-large is-resized"><img loading="lazy" decoding="async" src="https://www.uxakron.com/wp-content/uploads/2023/07/GTK-Mike-1024x725.png" alt="" class="wp-image-2675" style="width:768px;height:544px" width="768" height="544" srcset="https://www.uxakron.com/wp-content/uploads/2023/07/GTK-Mike-1024x725.png 1024w, https://www.uxakron.com/wp-content/uploads/2023/07/GTK-Mike-300x212.png 300w, https://www.uxakron.com/wp-content/uploads/2023/07/GTK-Mike-768x543.png 768w, https://www.uxakron.com/wp-content/uploads/2023/07/GTK-Mike-1536x1087.png 1536w, https://www.uxakron.com/wp-content/uploads/2023/07/GTK-Mike-2048x1449.png 2048w" sizes="(max-width: 768px) 100vw, 768px" /></figure>
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<p class="has-neve-link-hover-color-color has-text-color has-medium-font-size wp-block-paragraph"><strong>Michael Rucktaschel, Product Owner at Top Echelon </strong></p>



<p class="wp-block-paragraph"><strong>Tell us a little about yourself! What do you enjoy outside of work?</strong></p>



<p class="wp-block-paragraph">I have an active and outdoorsy lifestyle. Outside of work, I really enjoy spending time on anything with two wheels; mountain biking, dirt biking, and motorcycles. My wife and I also enjoy snowboarding, sand volleyball, and hiking with our dog!&nbsp;</p>



<p class="wp-block-paragraph"><strong>Tell us about your path to becoming a Product Owner. How did you end up in this role?</strong></p>



<p class="wp-block-paragraph">As a freshman in college, I saw myself working with product improvements of physical goods but I wasn’t familiar with what the position was or what the path to that career looked like. Leveraging on a general business interest, I earned my Bachelor’s in business management at Kent State University and spent time in product adjacent roles such as Operations Management, Pricing Analysis, and Brand Management. </p>



<p class="wp-block-paragraph">However, none of these positions clicked as far as long-term career fulfillment. Three years after obtaining my bachelor’s and additional real-world job experience, I went back for my MBA and began to extensively network in search of a career that was right for me. Software Product Management aligned with my strengths and lifestyle goals. It truly felt like a perfect fit with my skills and experience of previous roles paving a transferable path forward. Highlighting the importance of networking, a connection of mine who had previously worked with Top Echelon Software connected me to a hiring manager and what started as a simple conversation turned into a rewarding career move as a Product Owner!&nbsp;</p>



<p class="wp-block-paragraph"><strong>What&#8217;s your favorite part of your workday or week?</strong></p>



<p class="wp-block-paragraph">Another appeal of this role is that no two days or weeks are the same. As an organization, we are constantly working to learn quickly from our users and continuously improve upon our products. I look forward to the opportunity to analyze an existing product and focus our attention on improving it… sometimes reimagining it all together, other times making only minor changes that can still generate immense value. A highlight of the day is collaborating on these solutions in a small group environment where we can play to everyone’s strengths and experience.&nbsp;</p>



<p class="wp-block-paragraph"><strong>What was getting an MBA like? Do you use anything you learned that surprises you?</strong></p>



<p class="wp-block-paragraph">I’m honestly surprised with how smoothly the MBA program went. I took my program 100% online and found it interesting to adapt to virtual connections opposed to in person courses like much of my undergrad. As most people probably know, an MBA is notoriously general and offers career advancement in a variety of positions and industries. This was perfect for me since I was still discovering my ideal career path. The program consisted of a breadth of business principles and decision making through practice case studies; most of these principles can be applied to product. What surprised me were the intangibles that the program indirectly taught such as the importance of reflection, collaboration, and empathy.&nbsp;</p>



<p class="wp-block-paragraph"><strong>If you could give yourself 10 years ago advice from yourself today, what would it be?</strong></p>



<p class="wp-block-paragraph">If you’re not empowered or happy with where you are in your career, don’t remain stagnant. That’s probably good life advice too! To clarify, don’t just go find “another” new role, but constantly network, research, and work to continuously discover what’s out there. The skill sets you have developed from a variety of past experiences have given you knowledge to build upon as you search for long term fulfillment. Embrace this and take the time to reflect on your experiences; what moments or activities felt inspiring and which were draining? Then, ask yourself “why,” so that you can learn where to focus your energy next.</p>



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<p class="wp-block-paragraph">Do you know a stellar UX, UI, Product, or Software Designer or Researcher who has joined the field in the last five years that we should feature?  Let us know!</p>



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		<title>Heard &#038; Seen</title>
		<link>https://www.uxakron.com/2023/06/27/heard-seen/</link>
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		<dc:creator><![CDATA[Christina Turner]]></dc:creator>
		<pubDate>Tue, 27 Jun 2023 04:03:00 +0000</pubDate>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[UX Writing]]></category>
		<category><![CDATA[24 Hours of UX]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[Blog Posts]]></category>
		<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Content Strategy]]></category>
		<category><![CDATA[heard & seen]]></category>
		<category><![CDATA[Interface Design]]></category>
		<category><![CDATA[Podcasts]]></category>
		<category><![CDATA[Pop Culture]]></category>
		<category><![CDATA[Product Design]]></category>
		<guid isPermaLink="false">https://www.uxakron.com/?p=2595</guid>

					<description><![CDATA[The UX Akron team is always seeking fresh perspectives on User Experience, Product Design, Interface Design, and Content Strategy. Here&#8217;s what we&#8217;re enjoying right now: 🎧 Podcasts: 24 Minutes of UX This is the companion podcast from the organizers of 24 Hours of UX. (UX Akron recently participated in the 2023 24 Hours of UX&#8230;&#160;<a href="https://www.uxakron.com/2023/06/27/heard-seen/" rel="bookmark">Read More &#187;<span class="screen-reader-text">Heard &#038; Seen</span></a>]]></description>
										<content:encoded><![CDATA[
<p class="wp-block-paragraph"><strong>The UX Akron team is always seeking fresh perspectives on User Experience, Product Design, Interface Design, and Content Strategy.  Here&#8217;s what we&#8217;re enjoying right now:</strong></p>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="503" src="https://www.uxakron.com/wp-content/uploads/2023/06/HeardSeen_Summer-23-1024x503.png" alt="A collage of graphics from podcasts and media recommended in this post." class="wp-image-2597" srcset="https://www.uxakron.com/wp-content/uploads/2023/06/HeardSeen_Summer-23-1024x503.png 1024w, https://www.uxakron.com/wp-content/uploads/2023/06/HeardSeen_Summer-23-300x147.png 300w, https://www.uxakron.com/wp-content/uploads/2023/06/HeardSeen_Summer-23-768x377.png 768w, https://www.uxakron.com/wp-content/uploads/2023/06/HeardSeen_Summer-23-1536x755.png 1536w, https://www.uxakron.com/wp-content/uploads/2023/06/HeardSeen_Summer-23-2048x1006.png 2048w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



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<p class="wp-block-paragraph"><img src="https://s.w.org/images/core/emoji/17.0.2/72x72/1f3a7.png" alt="🎧" class="wp-smiley" style="height: 1em; max-height: 1em;" /> Podcasts:</p>



<p class="wp-block-paragraph"><strong>24 Minutes of UX</strong></p>



<p class="wp-block-paragraph">This is the companion podcast from the organizers of <a href="https://24hoursofux.com" data-type="URL" data-id="https://24hoursofux.com" target="_blank" rel="noreferrer noopener">24 Hours of UX</a>. (UX Akron recently participated in the 2023 24 Hours of UX on May 3rd.) While recorded videos are still in the works for the event, have a listen to the podcast series.</p>



<p class="wp-block-paragraph"><a href="https://24minutesofux.buzzsprout.com/1344814">https://24minutesofux.buzzsprout.com/1344814</a></p>



<p class="wp-block-paragraph"><strong>The YouX Podcast</strong></p>



<p class="wp-block-paragraph">Hosts&nbsp;Chris and Mustafa share their unique global insights on UX design.</p>



<p class="wp-block-paragraph"><a href="https://sites.libsyn.com/467499">https://sites.libsyn.com/467499</a></p>



<p class="wp-block-paragraph"><strong>The Interface</strong></p>



<p class="wp-block-paragraph">A monthly group chat for everything happening in content design and UX writing.</p>



<p class="wp-block-paragraph"><a href="https://uxcontent.com/the-interface-podcast/">https://uxcontent.com/the-interface-podcast/</a></p>



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<p class="wp-block-paragraph">&nbsp;<img src="https://s.w.org/images/core/emoji/17.0.2/72x72/1f4bb.png" alt="💻" class="wp-smiley" style="height: 1em; max-height: 1em;" /> Blog Post:</p>



<p class="wp-block-paragraph">This love letter to design from a mid-career product designer is full of great thoughts and woven through with quotes from additional designers who inspired Fabricio.</p>



<p class="wp-block-paragraph"><strong>Lessons of Design</strong> by Fabricio Teixeria, UX Collective</p>



<p class="wp-block-paragraph"><a href="https://uxdesign.cc/lessons-of-design-75cc0731534">https://uxdesign.cc/lessons-of-design-75cc0731534</a></p>



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<p class="wp-block-paragraph"><img src="https://s.w.org/images/core/emoji/17.0.2/72x72/1f50e.png" alt="🔎" class="wp-smiley" style="height: 1em; max-height: 1em;" /> Case Studies:</p>



<p class="wp-block-paragraph">Dan and Louis-Xavier&#8217;s Case Studies are masterclasses in presenting UX ideas. Their recent two-part study of Bing&#8217;s integration of ChatGPT is spot-on.</p>



<p class="wp-block-paragraph"><strong>Growth.design Case Studies</strong> &#8211; 2 Part Bing AI Audit</p>



<p class="wp-block-paragraph"><a href="https://growth.design/case-studies/new-bing-ai-ep1">https://growth.design/case-studies/new-bing-ai-ep1</a></p>



<p class="wp-block-paragraph"><a href="https://growth.design/case-studies/new-bing-ai-ep2">https://growth.design/case-studies/new-bing-ai-ep2</a></p>



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<p class="wp-block-paragraph"><img src="https://s.w.org/images/core/emoji/17.0.2/72x72/1f602.png" alt="😂" class="wp-smiley" style="height: 1em; max-height: 1em;" /> Comedy Special:</p>



<p class="wp-block-paragraph"><strong>John Early&#8217;s Now More Than Ever</strong> comedy special (streaming on HBO) features a joke about how the tone of the text on app permissions buttons hints strongly at what your phone wants you to do. The joke starts at 30:10 and ends at 34:45.</p>



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<p class="wp-block-paragraph">Have you read, watched, or listened to something really great and UX-y lately? We&#8217;d love to share it! </p>



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