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	<title>Research &#8211; UX Akron</title>
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	<title>Research &#8211; UX Akron</title>
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		<title>UX Akron Online Speakers</title>
		<link>https://www.uxakron.com/2026/02/22/ux-akron-online-speakers/</link>
					<comments>https://www.uxakron.com/2026/02/22/ux-akron-online-speakers/#respond</comments>
		
		<dc:creator><![CDATA[UX Akron]]></dc:creator>
		<pubDate>Sun, 22 Feb 2026 15:39:40 +0000</pubDate>
				<category><![CDATA[Accessibility]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Information Architecture]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Usability]]></category>
		<category><![CDATA[UX Tools]]></category>
		<category><![CDATA[UX Writing]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[Ohio UX Community]]></category>
		<category><![CDATA[Product Design]]></category>
		<guid isPermaLink="false">https://www.uxakron.com/?p=4068</guid>

					<description><![CDATA[Enjoy presentations you missed, or watch one you loved again from our collection of recorded online speakers. All presentations are organized by date and by topic. We&#8217;ll be adding to this list, so check back often! By Date 2026 Feb 2026 &#8211; Emily Ogle &#8220;Making AI a &#8216;Good Place&#8217;: Usability and Accessibility&#8221; https://bit.ly/4qQmkM6 Jan 2026&#8230;&#160;<a href="https://www.uxakron.com/2026/02/22/ux-akron-online-speakers/" rel="bookmark">Read More &#187;<span class="screen-reader-text">UX Akron Online Speakers</span></a>]]></description>
										<content:encoded><![CDATA[
<figure class="wp-block-image size-large"><img fetchpriority="high" decoding="async" width="1024" height="546" src="https://www.uxakron.com/wp-content/uploads/2026/02/Screenshot-2026-02-22-at-10.33.18-AM-1-1024x546.png" alt="" class="wp-image-4071" srcset="https://www.uxakron.com/wp-content/uploads/2026/02/Screenshot-2026-02-22-at-10.33.18-AM-1-1024x546.png 1024w, https://www.uxakron.com/wp-content/uploads/2026/02/Screenshot-2026-02-22-at-10.33.18-AM-1-300x160.png 300w, https://www.uxakron.com/wp-content/uploads/2026/02/Screenshot-2026-02-22-at-10.33.18-AM-1-768x409.png 768w, https://www.uxakron.com/wp-content/uploads/2026/02/Screenshot-2026-02-22-at-10.33.18-AM-1-1536x819.png 1536w, https://www.uxakron.com/wp-content/uploads/2026/02/Screenshot-2026-02-22-at-10.33.18-AM-1.png 1932w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p class="wp-block-paragraph">Enjoy presentations you missed, or watch one you loved again from our collection of recorded online speakers. All presentations are organized by date and by topic. We&#8217;ll be adding to this list, so check back often!</p>



<h2 class="wp-block-heading">By Date</h2>



<h4 class="wp-block-heading">2026</h4>



<p class="wp-block-paragraph">Feb 2026 &#8211; Emily Ogle &#8220;Making AI a &#8216;Good Place&#8217;: Usability and Accessibility&#8221; <a href="https://bit.ly/4qQmkM6">https://bit.ly/4qQmkM6</a></p>



<p class="wp-block-paragraph">Jan 2026 &#8211; Anne Cantera &#8220;The ABC&#8217;s of Conversation Design&#8221; <a href="https://bit.ly/4sSB52U">https://bit.ly/4sSB52U</a></p>



<p class="wp-block-paragraph"></p>



<h4 class="wp-block-heading">2025</h4>



<p class="wp-block-paragraph">Oct 2025 &#8211; Carianne Tuckley &#8220;Sexy vs Scrappy Tech: Using IA and AI to Help Real People Do Everyday Things&#8221; <a href="https://bit.ly/3WUZkie">https://bit.ly/3WUZkie</a></p>



<p class="wp-block-paragraph">Sept 2025 &#8211; Michele Oliver &#8220;Beyond Personas: Designing with Jobs-to-be-Done in Mind&#8221; <a href="https://bit.ly/3IGrf1Z">https://bit.ly/3IGrf1Z</a></p>



<p class="wp-block-paragraph">July 2025 &#8211; Thomas Stokes &#8220;Calculating ROI in UX Research: Quantifying the Value of UX to Business Leaders&#8221; <a href="https://bit.ly/4fbtkik">https://bit.ly/4fbtkik</a></p>



<p class="wp-block-paragraph">June 2025 &#8211; Sean Van Tyne &#8220;Moving from Product-centric to Customer-centric&#8221; <a href="https://bit.ly/46iG6ci">https://bit.ly/46iG6ci</a></p>



<p class="wp-block-paragraph">May 2025 &#8211; Dee Sadler &#8220;Measuring and Managing Success: For the Individual, Team, and Leadership&#8221; <a href="https://bit.ly/4kCPMCm">https://bit.ly/4kCPMCm</a></p>



<p class="wp-block-paragraph">March 2025 &#8211; Amit Sathe and Marina Lin &#8220;The Experience Scorecard&#8221; <a href="https://bit.ly/3QOq5lv">https://bit.ly/3QOq5lv</a></p>



<p class="wp-block-paragraph"></p>



<h4 class="wp-block-heading">2024</h4>



<p class="wp-block-paragraph">June 2024 &#8211; Dennis Cheatham &#8220;Translating Theory to Designing for Memorable Experiences&#8221; <a href="https://youtu.be/jwHwc_I-zfU?si=nJW8zyAi68REZd3F">https://youtu.be/jwHwc_I-zfU?si=nJW8zyAi68REZd3F</a></p>



<p class="wp-block-paragraph">May 2024 &#8211; Kelsey Thomson &#8220;Augmenting Human Insight: Enhancing Listening in Qualitative Research with AI&#8221; <a href="https://youtu.be/7vxlfNSyNuU?si=aBv6OBI67iDSts0I">https://youtu.be/7vxlfNSyNuU?si=aBv6OBI67iDSts0I</a></p>



<p class="wp-block-paragraph"></p>



<div style="height:50px" aria-hidden="true" class="wp-block-spacer"></div>



<h2 class="wp-block-heading">By Topic</h2>



<h4 class="wp-block-heading">Accessibility</h4>



<p class="wp-block-paragraph">Feb 2026 &#8211; Emily Ogle &#8220;Making AI a &#8216;Good Place&#8217;: Usability and Accessibility&#8221; <a href="https://bit.ly/4qQmkM6">https://bit.ly/4qQmkM6</a><br></p>



<h4 class="wp-block-heading">AI</h4>



<p class="wp-block-paragraph">Feb 2026 &#8211; Emily Ogle &#8220;Making AI a &#8216;Good Place&#8217;: Usability and Accessibility&#8221; <a href="https://bit.ly/4qQmkM6">https://bit.ly/4qQmkM6</a></p>



<p class="wp-block-paragraph">Jan 2026 &#8211; Anne Cantera &#8220;The ABC&#8217;s of Conversation Design&#8221; <a href="https://bit.ly/4sSB52U">https://bit.ly/4sSB52U</a></p>



<p class="wp-block-paragraph">Oct 2025 &#8211; Carianne Tuckley &#8220;Sexy vs Scrappy Tech: Using IA and AI to Help Real People Do Everyday Things&#8221; <a href="https://bit.ly/3WUZkie">https://bit.ly/3WUZkie</a></p>



<p class="wp-block-paragraph">May 2024 &#8211; Kelsey Thomson &#8220;Augmenting Human Insight: Enhancing Listening in Qualitative Research with AI&#8221; <a href="https://youtu.be/7vxlfNSyNuU?si=aBv6OBI67iDSts0I">https://youtu.be/7vxlfNSyNuU?si=aBv6OBI67iDSts0I</a></p>



<p class="wp-block-paragraph"></p>



<h4 class="wp-block-heading">Business Side of UX</h4>



<p class="wp-block-paragraph">July 2025 &#8211; Thomas Stokes &#8220;Calculating ROI in UX Research: Quantifying the Value of UX to Business Leaders&#8221; <a href="https://bit.ly/4fbtkik">https://bit.ly/4fbtkik</a></p>



<p class="wp-block-paragraph">June 2025 &#8211; Sean Van Tyne &#8220;Moving from Product-centric to Customer-centric&#8221; <a href="https://bit.ly/46iG6ci">https://bit.ly/46iG6ci</a></p>



<p class="wp-block-paragraph">May 2025 &#8211; Dee Sadler &#8220;Measuring and Managing Success: For the Individual, Team, and Leadership&#8221; <a href="https://bit.ly/4kCPMCm">https://bit.ly/4kCPMCm</a><br></p>



<p class="wp-block-paragraph"></p>



<h4 class="wp-block-heading">Conversation Design</h4>



<p class="wp-block-paragraph">Jan 2026 &#8211; Anne Cantera &#8220;The ABC&#8217;s of Conversation Design&#8221; <a href="https://bit.ly/4sSB52U">https://bit.ly/4sSB52U</a><br></p>



<h4 class="wp-block-heading">Information Architecture</h4>



<p class="wp-block-paragraph">Oct 2025 &#8211; Carianne Tuckley &#8220;Sexy vs Scrappy Tech: Using IA and AI to Help Real People Do Everyday Things&#8221; <a href="https://bit.ly/3WUZkie">https://bit.ly/3WUZkie</a></p>



<p class="wp-block-paragraph"></p>



<h4 class="wp-block-heading">Personas</h4>



<p class="wp-block-paragraph">Sept 2025 &#8211; Michele Oliver &#8220;Beyond Personas: Designing with Jobs-to-be-Done in Mind&#8221; <a href="https://bit.ly/3IGrf1Z">https://bit.ly/3IGrf1Z</a></p>



<p class="wp-block-paragraph"></p>



<h4 class="wp-block-heading">Product Design and Managment</h4>



<p class="wp-block-paragraph">June 2025 &#8211; Sean Van Tyne &#8220;Moving from Product-centric to Customer-centric&#8221; <a href="https://bit.ly/46iG6ci">https://bit.ly/46iG6ci</a></p>



<p class="wp-block-paragraph">May 2025 &#8211; Dee Sadler &#8220;Measuring and Managing Success: For the Individual, Team, and Leadership&#8221; <a href="https://bit.ly/4kCPMCm">https://bit.ly/4kCPMCm</a></p>



<p class="wp-block-paragraph">March 2025 &#8211; Amit Sathe and Marina Lin &#8220;The Experience Scorecard&#8221; <a href="https://bit.ly/3QOq5lv">https://bit.ly/3QOq5lv</a></p>



<p class="wp-block-paragraph">June 2024 &#8211; Dennis Cheatham &#8220;Translating Theory to Designing for Memorable Experiences&#8221; <a href="https://youtu.be/jwHwc_I-zfU?si=nJW8zyAi68REZd3F">https://youtu.be/jwHwc_I-zfU?si=nJW8zyAi68REZd3F</a><br></p>



<h4 class="wp-block-heading">Surprise and Delight</h4>



<p class="wp-block-paragraph">June 2024 &#8211; Dennis Cheatham &#8220;Translating Theory to Designing for Memorable Experiences&#8221; <a href="https://youtu.be/jwHwc_I-zfU?si=nJW8zyAi68REZd3F">https://youtu.be/jwHwc_I-zfU?si=nJW8zyAi68REZd3F</a></p>



<p class="wp-block-paragraph"></p>



<h4 class="wp-block-heading">Usability</h4>



<p class="wp-block-paragraph">Feb 2026 &#8211; Emily Ogle &#8220;Making AI a &#8216;Good Place&#8217;: Usability and Accessibility&#8221; <a href="https://bit.ly/4qQmkM6">https://bit.ly/4qQmkM6</a></p>



<p class="wp-block-paragraph">June 2024 &#8211; Dennis Cheatham &#8220;Translating Theory to Designing for Memorable Experiences&#8221; <a href="https://youtu.be/jwHwc_I-zfU?si=nJW8zyAi68REZd3F">https://youtu.be/jwHwc_I-zfU?si=nJW8zyAi68REZd3F</a><br></p>



<h4 class="wp-block-heading">UX Research</h4>



<p class="wp-block-paragraph">July 2025 &#8211; Thomas Stokes &#8220;Calculating ROI in UX Research: Quantifying the Value of UX to Business Leaders&#8221; <a href="https://bit.ly/4fbtkik">https://bit.ly/4fbtkik</a></p>



<p class="wp-block-paragraph">March 2025 &#8211; Amit Sathe and Marina Lin &#8220;The Experience Scorecard&#8221; <a href="https://bit.ly/3QOq5lv">https://bit.ly/3QOq5lv</a></p>



<p class="wp-block-paragraph">May 2024 &#8211; Kelsey Thomson &#8220;Augmenting Human Insight: Enhancing Listening in Qualitative Research with AI&#8221; <a href="https://youtu.be/7vxlfNSyNuU?si=aBv6OBI67iDSts0I">https://youtu.be/7vxlfNSyNuU?si=aBv6OBI67iDSts0I</a></p>



<div style="height:50px" aria-hidden="true" class="wp-block-spacer"></div>



<p class="has-text-align-center wp-block-paragraph"><strong>Don&#8217;t see your presentation on this list? Reach out to us via our Contact Form!</strong></p>



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			</item>
		<item>
		<title>Join Us for World Information Architecture Day 2026</title>
		<link>https://www.uxakron.com/2026/02/21/join-us-for-world-information-architecture-day-2026/</link>
					<comments>https://www.uxakron.com/2026/02/21/join-us-for-world-information-architecture-day-2026/#respond</comments>
		
		<dc:creator><![CDATA[UX Akron]]></dc:creator>
		<pubDate>Sat, 21 Feb 2026 15:55:00 +0000</pubDate>
				<category><![CDATA[Accessibility]]></category>
		<category><![CDATA[Careers In UX]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Information Architecture]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Ohio UX Community]]></category>
		<guid isPermaLink="false">https://www.uxakron.com/?p=3865</guid>

					<description><![CDATA[ Photo by Jessica Collura Gardner from World IA Day 2025. Save Your Spot for World IA Day World IA Day 2026 will take place in Akron on Friday, March 6th, 2026.  Breakfast and lunch are included, as well as breaks and opportunities for networking with the local tech &#38; design community. We’re planning a full&#8230;&#160;<a href="https://www.uxakron.com/2026/02/21/join-us-for-world-information-architecture-day-2026/" rel="bookmark">Read More &#187;<span class="screen-reader-text">Join Us for World Information Architecture Day 2026</span></a>]]></description>
										<content:encoded><![CDATA[		<div data-elementor-type="wp-post" data-elementor-id="3865" class="elementor elementor-3865" data-elementor-post-type="post">
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									<figure class="wp-block-image aligncenter size-full"><img decoding="async" width="1024" height="683" class="wp-image-3702" src="https://www.uxakron.com/wp-content/uploads/2025/04/DSCF0632.jpg" alt="" srcset="https://www.uxakron.com/wp-content/uploads/2025/04/DSCF0632.jpg 1024w, https://www.uxakron.com/wp-content/uploads/2025/04/DSCF0632-300x200.jpg 300w, https://www.uxakron.com/wp-content/uploads/2025/04/DSCF0632-768x512.jpg 768w, https://www.uxakron.com/wp-content/uploads/2025/04/DSCF0632-930x620.jpg 930w" sizes="(max-width: 1024px) 100vw, 1024px" />
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<figcaption class="wp-element-caption">Photo by <a href="https://www.linkedin.com/in/jessicacgardner/">Jessica Collura Gardner</a> from World IA Day 2025.</figcaption>
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<h1 class="wp-block-heading has-neve-link-hover-color-color has-text-color has-link-color" style="font-size: 34px;">Save Your Spot for World IA Day</h1>
<p><!-- /wp:heading --><!-- wp:paragraph --></p>
<p>World IA Day 2026 will take place in Akron on <strong>Friday, March 6th, 2026.</strong> </p>
<p><!-- /wp:paragraph --><!-- wp:paragraph --></p>
<p>Breakfast and lunch are included, as well as breaks and opportunities for networking with the local tech &amp; design community.</p>
<p><!-- /wp:paragraph --><!-- wp:paragraph --></p>
<p>We’re planning a full day of speakers and activities — check back here for the schedule of events. This year’s global theme is <a href="https://medium.com/worldiaday/world-information-architecture-day-2026-on-designing-for-meaning-507757daecfb"><strong>Designing for Meaning</strong></a>. Learn more about the global event at <a href="https://www.worldiaday.org/">worldiaday.org</a>.</p>
<h2 class="wp-block-heading has-neve-link-hover-color-color has-text-color has-link-color">Registration is open</h2>
<p>Seats are filling fast for WIAD26: <a href="https://bit.ly/3YLQZyo"><strong>Register now and save your spot</strong></a>!  </p>
<p><!-- /wp:paragraph --><!-- wp:spacer {"height":"32px"} --></p>
<h2 class="wp-block-heading has-neve-link-hover-color-color has-text-color has-link-color">Location</h2>
<p><!-- /wp:heading --><!-- wp:paragraph --></p>
<p>Goodyear Heights Lodge &#8211; West Room<br />2077 Newton Street <br />Akron, OH 44305</p>
<p><strong>Directions to the lodge:</strong><br />Take I-76 east and exit at Gilchrist Road. Turn west (left) and go one block to State Route 91, (Canton Road). Go north (right) on Canton Road approximately 1⁄2 mile (second light) to Newton Street. Turn west (left) on Newton Street and go<br />approximately 1⁄2 mile to the park entrance on the right.</p>
<h2 class="wp-block-heading has-neve-link-hover-color-color has-text-color has-link-color">Schedule</h2>
<p><!-- /wp:heading --><!-- wp:paragraph --></p>
<p>9:45 AM to 4:00 PM on Friday, March 6th, 2026. <br /><br /><strong>9:45 &#8211; 10:15 &#8211; Registration and Breakfast</strong><br />10:15 &#8211; 10:30 &#8211; Welcome/Announcements</p>
<div><strong>10:30 &#8211; 11:00 &#8211; Selena Bryant</strong></div>
<div>Taxonomy as the Human Anchor in AI Systems</div>
<div>11:00 &#8211; 11:15 &#8211; Break</div>
<div><br /><strong>11:15 &#8211; 11:45 &#8211; Stephen Morrissey</strong></div>
<div>Designing Your Design Process</div>
<div><br />11:45 &#8211; 12:00 &#8211; Break</div>
<div><br /><strong>12:00 &#8211; 12:30 &#8211; Anne Guzzi</strong></div>
<div>From Rows to Relationships: How Graph Thinking Expands UX Possibilities</div>
<div><br />12:30 &#8211; 1:45 &#8211; Lunch</div>
<div>1:45 &#8211; 2:00 &#8211; Announcements/Giveaways</div>
<div><br /><strong>2:00 &#8211; 3:00 &#8211; RJ Thompson</strong></div>
<div>The Architecture of Belonging: How a Small Community Designs for Meaning</div>
<div><br />3:00 &#8211; 3:15 Break</div>
<div><br /><strong>3:15 &#8211; 3:45 &#8211; James Warnken</strong></div>
<div>How Individuals and Organizations Are Using AI To Unlock Accessibility</div>
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					<h2 class="elementor-heading-title elementor-size-default">Speakers and Presentations</h2>				</div>
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															<img decoding="async" width="300" height="300" src="https://www.uxakron.com/wp-content/uploads/2025/11/selena-bryant-headshot-300x300.jpg" class="attachment-medium size-medium wp-image-3987" alt="Selena Bryant headshot" srcset="https://www.uxakron.com/wp-content/uploads/2025/11/selena-bryant-headshot-300x300.jpg 300w, https://www.uxakron.com/wp-content/uploads/2025/11/selena-bryant-headshot-150x150.jpg 150w, https://www.uxakron.com/wp-content/uploads/2025/11/selena-bryant-headshot-768x768.jpg 768w, https://www.uxakron.com/wp-content/uploads/2025/11/selena-bryant-headshot.jpg 800w" sizes="(max-width: 300px) 100vw, 300px" />															</div>
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				<div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b7e6efb" data-id="b7e6efb" data-element_type="column" data-e-type="column">
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				<div class="elementor-widget-container">
					<h3 class="elementor-heading-title elementor-size-default">Selena Bryant on Taxonomy as the Human Anchor in AI Systems</h3>				</div>
				</div>
				<div class="elementor-element elementor-element-6d93c32 elementor-widget elementor-widget-text-editor" data-id="6d93c32" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p>As AI systems generate, classify, and connect information at unprecedented speed, the primary challenge for information architects is no longer scale; it is accuracy and meaning. How do we ensure AI-driven systems remain reliable, understandable, and grounded in human context? In this landscape, taxonomy serves as a critical semantic layer connecting organizational goals, machine interpretation, and real user experience.</p>
<p>This presentation will explore how core taxonomy principles, controlled vocabulary, hierarchical structure, and governance can be intentionally applied within AI-enabled information architectures. Drawing on Indeed’s UK labor market taxonomy initiative, it will examine how taxonomy has evolved from a static classification system into a dynamic semantic framework that supports large language models and automated classification.</p>								</div>
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															<img loading="lazy" decoding="async" width="300" height="300" src="https://www.uxakron.com/wp-content/uploads/2025/11/aguzzi_headshot-1200-300x300.jpeg" class="attachment-medium size-medium wp-image-3988" alt="Anne Guzzi headshot" srcset="https://www.uxakron.com/wp-content/uploads/2025/11/aguzzi_headshot-1200-300x300.jpeg 300w, https://www.uxakron.com/wp-content/uploads/2025/11/aguzzi_headshot-1200-1024x1024.jpeg 1024w, https://www.uxakron.com/wp-content/uploads/2025/11/aguzzi_headshot-1200-150x150.jpeg 150w, https://www.uxakron.com/wp-content/uploads/2025/11/aguzzi_headshot-1200-768x768.jpeg 768w, https://www.uxakron.com/wp-content/uploads/2025/11/aguzzi_headshot-1200.jpeg 1200w" sizes="(max-width: 300px) 100vw, 300px" />															</div>
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				<div class="elementor-widget-container">
					<h3 class="elementor-heading-title elementor-size-default">Anne Guzzi on From Rows to Relationships: How Graph Thinking Expands UX Possibilities</h3>				</div>
				</div>
				<div class="elementor-element elementor-element-448c610 elementor-widget elementor-widget-text-editor" data-id="448c610" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
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									<p>Information isn’t flat, and its structure doesn’t have to be either! Taxonomies and ontologies use graph databases to represent information as concepts, relationships, classes, and associated metadata. In contrast to the constraints of traditional relational tables, information graphs introduce a lot of flexibility downstream, giving UX professionals new opportunities to design richer navigation and more intuitive user experiences.</p>
<p>As a recent product manager of taxonomy, ontology, and master data at Nike, Anne will draw on examples from both everyday and large enterprise business systems to explore how graph databases can store and centralize meaning. Anne will also discuss the current state of the industry, the challenges organizations face as they incorporate AI, and practical ways that UX and IA practitioners can apply graph thinking to create systems that are both flexible and meaningful.</p>								</div>
				</div>
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		</section>
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															<img decoding="async" src="https://www.uxakron.com/wp-content/uploads/elementor/thumbs/stephen-morrisey-headshot-r1ggw5ih02uome9db6nfgv92nehwmnegv3a8e1ido8.jpg" title="stephen-morrisey-headshot" alt="Stephen Morrissey headshot" loading="lazy" />															</div>
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				<div class="elementor-widget-container">
					<h3 class="elementor-heading-title elementor-size-default">Stephen Morrisey on Designing Your Design Process</h3>				</div>
				</div>
				<div class="elementor-element elementor-element-6bf5ac6 elementor-widget elementor-widget-text-editor" data-id="6bf5ac6" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
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									<p>Chaos should not be a pillar of the creative experience. Regardless of your team’s size, you want to replicate success and avoid making mistakes twice. <br /><br />Documented processes allow us to do that and more. In this talk Stephen will discuss what he learned throughout his professional career to create processes that consistently produce the results you want.</p>								</div>
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															<img decoding="async" src="https://www.uxakron.com/wp-content/uploads/elementor/thumbs/rj-thompson-headshot-rhudjw72caqqdwohzjrhvh2uco062qs2wha02ugwjc.jpg" title="rj-thompson-headshot" alt="RJ Thompson headhsot" loading="lazy" />															</div>
				</div>
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				<div class="elementor-widget-container">
					<h3 class="elementor-heading-title elementor-size-default">RJ Thompson on The Architecture of Belonging: How a Small Community Designs for Meaning</h3>				</div>
				</div>
				<div class="elementor-element elementor-element-5ab4b7f elementor-widget elementor-widget-text-editor" data-id="5ab4b7f" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
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									<p>How can information architecture transform a town? This talk explores how Bellevue Forward, a nonprofit in Bellevue, Pennsylvania, uses intentional design, storytelling, and inclusive communication systems to connect people, promote local businesses, and build community identity. By structuring information around shared values and lived experiences, Bellevue Forward demonstrates how IA can foster belonging, guide action, and empower civic engagement, even in the smallest of places. These lessons are highly transferable to communities throughout Ohio and beyond.</p>
<p>From digital marketing and community websites to social media, economic development campaigns, and inclusive public events, Bellevue Forward’s approach shows how small towns can use IA to make information approachable, relevant, and actionable.</p>								</div>
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															<img decoding="async" src="https://www.uxakron.com/wp-content/uploads/elementor/thumbs/james-warnken-headshot-2026-rhudo3j2wmhwb4kofv6fiww1zpa9i0gv5ab6ce8ipk.jpg" title="james-warnken-headshot-2026" alt="James Warnken headshot" loading="lazy" />															</div>
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				<div class="elementor-widget-container">
					<h3 class="elementor-heading-title elementor-size-default">James Warnken on How Individuals and Organizations Are Using AI To Unlock Accessibility</h3>				</div>
				</div>
				<div class="elementor-element elementor-element-1777b6f elementor-widget elementor-widget-text-editor" data-id="1777b6f" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
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									<p>James will demonstrate some of the ways individuals and organizations are leveraging artificial intelligence and machine learning to unlock new layers and levels of accessibility. Let&#8217;s explore the user side of AI and how it can convert inaccessible materials into accessible alternatives.</p>
<p>But the fun doesn&#8217;t stop there; let&#8217;s also explore how organizations are leveraging AI to explore brand new solutions that provide a more seamless, accessible experience for everyone, especially users with disabilities who use assistive technology.</p>								</div>
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					<a class="elementor-button elementor-button-link elementor-size-sm" href="https://bit.ly/3YLQZyo">
						<span class="elementor-button-content-wrapper">
									<span class="elementor-button-text">Register Now for World IA Day 2026</span>
					</span>
					</a>
				</div>
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					<h2 class="elementor-heading-title elementor-size-default">Be a sponsor</h2>				</div>
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									<p>World IA Day is an annual event under the World Information Architecture Association.</p>
<p>It’s a one-day global celebration with locations all over the world, and serves to:</p>
<ul>
<li>Build and connect a global community of IA advocates and practitioners</li>
<li>Promote the role of IA in different fields</li>
<li>Provide resources for learning and professional development</li>
<li>Engage IA academics and professionals in research and development</li>
</ul>
<p>Sponsorships are a great way to communicate your organization’s value and attract visibility to your brand, products, or services.</p>
<p>Interested in sponsoring WIAD 2026? <a href="https://www.uxakron.com/sponsors/"><strong>Visit our Sponsors Page</strong></a> to explore opportunities, or use our <a href="https://www.uxakron.com/contact-us/"><strong>Contact Us form to connect with UX Akron</strong></a>. We’re happy to reply promptly and answer any questions you might have.</p>								</div>
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					<h2 class="elementor-heading-title elementor-size-default">Be a Volunteer</h2>				</div>
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									<p>Want to help out on the day of the event? <a href="https://www.uxakron.com/contact-us/"><strong>Let us know you’d like to volunteer</strong></a>.</p>								</div>
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					<h2 class="elementor-heading-title elementor-size-default">Let’s Stay in Touch</h2>				</div>
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									<p>Stay up to date about upcoming events and what’s new in UX for Northeast Ohio by subscribing to our monthly newsletter.</p>
<p><a href="https://www.uxakron.com/subscribe"><strong>Subscribe to our Newsletter</strong></a></p>								</div>
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		<title>World Usability Day 2024</title>
		<link>https://www.uxakron.com/2024/10/23/save-the-date-world-usability-day-2024/</link>
					<comments>https://www.uxakron.com/2024/10/23/save-the-date-world-usability-day-2024/#respond</comments>
		
		<dc:creator><![CDATA[UX Akron]]></dc:creator>
		<pubDate>Wed, 23 Oct 2024 19:29:36 +0000</pubDate>
				<category><![CDATA[Accessibility]]></category>
		<category><![CDATA[Careers In UX]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Usability]]></category>
		<category><![CDATA[Ohio UX Community]]></category>
		<category><![CDATA[Product Design]]></category>
		<category><![CDATA[World Usability Day]]></category>
		<guid isPermaLink="false">https://www.uxakron.com/?p=3378</guid>

					<description><![CDATA[Register today for World Usability Day 2024 Hear from UX Professionals from throughout Northeast Ohio speak about Designing For A Better World. When: Thursday, November 14th, 2024 from 10:00 am to 4:00 pm.  Where: Akron-Summit County Main Library &#8211; 60 S. High Street in Akron, OH Registration is free, includes breakfast and lunch, and is open now!&#8230;&#160;<a href="https://www.uxakron.com/2024/10/23/save-the-date-world-usability-day-2024/" rel="bookmark">Read More &#187;<span class="screen-reader-text">World Usability Day 2024</span></a>]]></description>
										<content:encoded><![CDATA[		<div data-elementor-type="wp-post" data-elementor-id="3378" class="elementor elementor-3378" data-elementor-post-type="post">
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									<p></p>
<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="592" class="wp-image-3382" src="https://www.uxakron.com/wp-content/uploads/2024/07/WUD-24-1-1024x592.png" alt="World Usability Day is November 14, 2024 in Akron, OH." srcset="https://www.uxakron.com/wp-content/uploads/2024/07/WUD-24-1-1024x592.png 1024w, https://www.uxakron.com/wp-content/uploads/2024/07/WUD-24-1-300x173.png 300w, https://www.uxakron.com/wp-content/uploads/2024/07/WUD-24-1-768x444.png 768w, https://www.uxakron.com/wp-content/uploads/2024/07/WUD-24-1-1536x888.png 1536w, https://www.uxakron.com/wp-content/uploads/2024/07/WUD-24-1-2048x1184.png 2048w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>
<p></p>
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<div class="wp-block-spacer" style="height: 52px;" aria-hidden="true"> </div>
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<p class="wp-block-paragraph"><strong><img decoding="async" class="emoji" role="img" draggable="false" src="https://s.w.org/images/core/emoji/15.0.3/svg/1f389.svg" alt="&#x1f389;" /> <a href="https://www.meetup.com/uxakron/events/303750770/">Register today for World Usability Day 2024 </a></strong></p>
<p></p>
<p></p>
<p class="wp-block-paragraph">Hear from UX Professionals from throughout Northeast Ohio speak about <a href="https://www.worldusabilityday.org">Designing For A Better World</a>.</p>
<p></p>
<p></p>
<div class="wp-block-spacer" style="height: 35px;" aria-hidden="true"> </div>
<p></p>
<p></p>
<p class="wp-block-paragraph"><img decoding="async" class="emoji" role="img" draggable="false" src="https://s.w.org/images/core/emoji/15.0.3/svg/23f0.svg" alt="&#x23f0;" /> When: <strong>Thursday, November 14th, 2024 from 10:00 am to 4:00 pm. </strong></p>
<p></p>
<p></p>
<p class="wp-block-paragraph"><img decoding="async" class="emoji" role="img" draggable="false" src="https://s.w.org/images/core/emoji/15.0.3/svg/1f4cd.svg" alt="&#x1f4cd;" /> Where: <strong>Akron-Summit County Main Library</strong> &#8211; 60 S. High Street in Akron, OH</p>
<p></p>
<p></p>
<p class="wp-block-paragraph"><img decoding="async" class="emoji" role="img" draggable="false" src="https://s.w.org/images/core/emoji/15.0.3/svg/1f39f.svg" alt="&#x1f39f;" /> <strong><a href="https://www.meetup.com/uxakron/events/303750770/">Registration is free, includes breakfast and lunch, and is open now!</a></strong></p>
<p></p>
<p></p>
<div class="wp-block-spacer" style="height: 36px;" aria-hidden="true"> </div>
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<p></p>
<p class="wp-block-paragraph"><img decoding="async" class="emoji" role="img" draggable="false" src="https://s.w.org/images/core/emoji/15.0.3/svg/1f64b-1f3fd-200d-2640-fe0f.svg" alt="&#x1f64b;&#x1f3fd;&#x200d;&#x2640;" /> <strong>Interested in Volunteering?</strong></p>
<p></p>
<p></p>
<p class="wp-block-paragraph">Want to help out on the day of the event? We&#8217;d love the extra hands! <a href="https://www.uxakron.com/contact-us/"><strong>Let us know you&#8217;d like to volunteer.</strong></a></p>
<p></p>
<p></p>
<div class="wp-block-spacer" style="height: 36px;" aria-hidden="true"> </div>
<p></p>
<p></p>
<p class="wp-block-paragraph"><img decoding="async" class="emoji" role="img" draggable="false" src="https://s.w.org/images/core/emoji/15.0.3/svg/1f47e.svg" alt="&#x1f47e;" /> <strong>Speaker Lineup</strong>:</p>
<p></p>
<p></p>
<p class="wp-block-paragraph"><strong>Jennifer Homentosky</strong> on UX and the Vision Impaired User</p>
<p></p>
<p></p>
<p class="wp-block-paragraph"><a href="https://www.linkedin.com/in/jenniferlbeard">https://www.linkedin.com/in/jenniferlbeard</a></p>
<p></p>
<p></p>
<p class="wp-block-paragraph">Jennifer will discuss the importance of UX to the vision impaired community from printed materials, to apps, and more.</p>
<p></p>
<p></p>
<figure class="wp-block-image is-resized"><img decoding="async" style="width: 400px;" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXenD7piiy_F7Y5GYEav9o7VeSPB5ZM5u_dSdrk5CNw7MbMpTzJ8QUhLJxNV0-nnQzkkxHzP16BfDvG31EENDz2QFS_7ZSlIJyybvL6bN7Fcmg3JvIQ1iDjI-hLRHCgRk4AqVU-nvRLmYR32rDewMo1PMqbx?key=yFh76VF7Rjz0fIokSrLThQ" alt="" /></figure>
<p></p>
<p></p>
<hr class="wp-block-separator has-alpha-channel-opacity" />
<p><strong>Shawn Kenney</strong> on Solving traffic issues through Human-Centered Design</p>
<p></p>
<p></p>
<p class="wp-block-paragraph"><a href="https://www.linkedin.com/in/shawnkenney">https://www.linkedin.com/in/shawnkenney</a></p>
<p></p>
<p></p>
<p class="wp-block-paragraph">We talk about &#8220;wicked&#8221; and &#8220;big hairy problems&#8221; all the time as designers. But are there limits to this? For my masters degree program in UX at the Maryland Institute College of Art, I wanted to see if I could understand why drivers were regularly driving left of center on my street in Cleveland, and if HCD could provide a solution.</p>
<p></p>
<p></p>
<figure class="wp-block-image size-full is-resized"><img loading="lazy" decoding="async" width="400" height="400" class="wp-image-3512" style="width: 400px;" src="https://www.uxakron.com/wp-content/uploads/2024/10/shawn-kenney-headshot-sq.png" alt="" srcset="https://www.uxakron.com/wp-content/uploads/2024/10/shawn-kenney-headshot-sq.png 750w, https://www.uxakron.com/wp-content/uploads/2024/10/shawn-kenney-headshot-sq-300x300.png 300w, https://www.uxakron.com/wp-content/uploads/2024/10/shawn-kenney-headshot-sq-150x150.png 150w" sizes="(max-width: 400px) 100vw, 400px" /></figure>
<p></p>
<p></p>
<hr class="wp-block-separator has-alpha-channel-opacity" />
<p></p>
<p></p>
<p class="wp-block-paragraph"><strong>Tasha Markovich</strong> on Why Product Teams Including UX should care about Telemetry Data!</p>
<p></p>
<p></p>
<p class="wp-block-paragraph"><a href="https://www.linkedin.com/in/tashamarkovich">https://www.linkedin.com/in/tashamarkovich</a></p>
<p></p>
<p></p>
<p class="wp-block-paragraph">Tasha will speak about: What is product telemetry? Why is it important to product teams and UX? How it can be used to bring growth to your organization?</p>
<p></p>
<p></p>
<figure class="wp-block-image is-resized"><img decoding="async" style="width: 400px;" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXd2AMYMvCYYUTQLyUJ9WeV1bcGEoB6mSebKDcRI2hOFbZO4lVbBsQA-EcOyN3m5ZTDbAXb2FdJov93kBZlWU7IqIAldd7BriqEDePfmpbwiqM_g1ahyXPwwE2-C6HC3vBVP_5RvHusPAPMWARnbEd5r3oM?key=yFh76VF7Rjz0fIokSrLThQ" alt="" /></figure>
<p></p>
<p></p>
<hr class="wp-block-separator has-alpha-channel-opacity" />
<p></p>
<p></p>
<p class="wp-block-paragraph"><strong>Felesia McDonald </strong>on AI and UX design: The Role of AI in UX Design</p>
<p></p>
<p></p>
<p class="wp-block-paragraph"><a href="https://www.linkedin.com/in/felesiamcdonald">https://www.linkedin.com/in/felesiamcdonald</a></p>
<p></p>
<p></p>
<p class="wp-block-paragraph">AI is becoming an essential tool in UX design, allowing designers to create more personalized, efficient, and innovative user experiences. By understanding the basics of AI and its practical applications, UX designers can leverage these technologies to improve their design processes and stay competitive in the evolving field of user experience.</p>
<p></p>
<p></p>
<figure class="wp-block-image is-resized"><img decoding="async" style="width: 400px;" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXdOdtqGALi7sJefmcci0FWeKd5_dHrcOatH0vaxEWZulHGm0b1O-8GT9TEu-2ZrafIJ9lOsivmei47gNgMcS8-wdflHJ6awgtGbr299SrVpgQbD2DxbR9SOkXDn8xlbAI-1FBT2xly2iQA7h-hrkIT9weu9?key=yFh76VF7Rjz0fIokSrLThQ" alt="" /></figure>
<p></p>
<p></p>
<hr class="wp-block-separator has-alpha-channel-opacity" />
<p></p>
<p></p>
<p class="wp-block-paragraph"><strong>Stephen Morrissey</strong> on Improving Your Research Skills by Increasing Your Empathy</p>
<p></p>
<p></p>
<p class="wp-block-paragraph"><a href="https://www.linkedin.com/in/stephenbmorrissey">https://www.linkedin.com/in/stephenbmorrissey</a></p>
<p></p>
<p></p>
<p class="wp-block-paragraph">A wonderful byproduct of UX research is the empathy for your user’s situation. Yet there are many ways to continue to boost your empathy. The most amazing thing is that with greater empathy for a people group, you can ask better research questions, further driving the quality of your design decisions. Yet what if we could continue to gain empathy while not at work? In this presentation I will walk through the methods I have tried and which had the largest impacts on my research skills and insights.</p>
<p></p>
<p></p>
<figure class="wp-block-image is-resized"><img decoding="async" style="width: 400px;" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXcc4cCgnsF1jDnoeoqGLZZ1all2NMkK7galfeTppr4VJZb6Whp9DnakJ_m8rRuy1ptuwO4hdGYmcW2VkGOx5nVA5Aw5kRoQf0DgeMTGMPP9bHfU_pZk_uHjZZ9IyTumj_Y-q2xX_bG1AYyEst-pBFI_hMY?key=yFh76VF7Rjz0fIokSrLThQ" alt="" /></figure>
<p></p>
<p></p>
<hr class="wp-block-separator has-alpha-channel-opacity" />
<p></p>
<p></p>
<p class="wp-block-paragraph"><strong>Jeff Rodgers</strong> on Writing Great Alt+Text</p>
<p></p>
<p></p>
<p class="wp-block-paragraph"><a href="https://www.linkedin.com/in/jroda11y">https://www.linkedin.com/in/jroda11y</a></p>
<p></p>
<p></p>
<p class="wp-block-paragraph">Missing or incorrect alt text is one of the top accessibility issues found on websites, according to WebAIM. It is also one of the easiest to fix! This presentation will explain why alt text is essential for web accessibility, how it works with assistive technologies like screen readers, and how to write effective alternative text for the seven types of images classified by the W3C. This includes informative images, decorative images, and complex images such as graphs, charts, and maps. By the end of this session, you will have a clear understanding of how to create alt text that is both concise and descriptive, ensuring your website is accessible to all users.</p>
<p></p>
<p></p>
<p class="wp-block-paragraph">This presentation is tailored to developers, content creators, and accessibility advocates seeking to ensure compliance with WCAG 2.2 and provide an inclusive digital experience for all users.</p>
<p></p>
<p></p>
<figure class="wp-block-image is-resized"><img decoding="async" style="width: 400px;" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXcPJ9ow6g77YhR_jBZv5O74Z1eiqDj67k0NrgCp8HdPaUraZmeMnbROJPN8BeQzLWWrJOh3Jk3Kv61eU2hsQA7_j26gIVWIMLhgLIrre9L8of7X01a77OQBpZJ1r_spGn3_pqENT4gSA8ZFfXkpb9phVFd8?key=yFh76VF7Rjz0fIokSrLThQ" alt="" /></figure>
<p></p>
<p></p>
<hr class="wp-block-separator has-alpha-channel-opacity" />
<p></p>
<p></p>
<p class="wp-block-paragraph"><strong>Holly Sander</strong> on Color Conscious: Making Digital Spaces Accessible</p>
<p></p>
<p></p>
<p class="wp-block-paragraph"><a href="https://www.linkedin.com/in/holly-murphy-sander">https://www.linkedin.com/in/holly-murphy-sander</a></p>
<p></p>
<p></p>
<p class="wp-block-paragraph">Holly will dive into what colorblindness is, why it should be considered when designing, and strategies for designing with colorblind users in mind. I&#8217;ll share real stories, best practices, and some tools to test colors. You’ll discover that considering colorblindness in your visuals isn’t just about tackling an obstacle—it&#8217;s about offering inclusive and superior experiences to all our users.</p>
<p></p>
<p></p>
<figure class="wp-block-image is-resized"><img decoding="async" style="width: 400px;" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXcfqquQK-07nFpOE80zFoTazO1f3OIwKOEr61F2Qd-Gb2H8IAP_-suA-Jl30oapDi0SUVqxpcL6akaUx4q08l6OccOLjY1rD2qI6GSH_FX-O0vF7bhk-ES7L2S7QasfgiV-WYHbtE2UKTjAcggFzbHVJmyg?key=yFh76VF7Rjz0fIokSrLThQ" alt="" /></figure>
<p></p>
<p></p>
<hr class="wp-block-separator has-alpha-channel-opacity" />
<p></p>
<p></p>
<p class="wp-block-paragraph"><strong>LaToya Smith</strong> on A New Dimension: Exploring Accessibility in Creative Content</p>
<p></p>
<p></p>
<p class="wp-block-paragraph"><a href="https://www.linkedin.com/in/latoya-v-smith">https://www.linkedin.com/in/latoya-v-smith</a></p>
<p></p>
<p></p>
<p class="wp-block-paragraph">A thought-provoking discussion on how we can make the world of comics and graphic novels more inclusive and accessible to everyone. In this talk, we&#8217;ll delve into the benefits of introducing braille, large print, and alt text to these beloved forms of storytelling.</p>
<p></p>
<p></p>
<p class="wp-block-paragraph">Discover how working closely with members of the disabled community can lead to innovative solutions that enhance the user experience for all readers. Learn about real-world examples and success stories that demonstrate the positive impact of accessibility on both creators and audiences. Explore the benefits of making comics accessible, from expanding the audience to fostering greater empathy and understanding.</p>
<p></p>
<p></p>
<p class="wp-block-paragraph">Whether you&#8217;re a comic book enthusiast, a designer, or simply interested in creating a more inclusive world, this talk will provide valuable insights and inspire you to take action.</p>
<p></p>
<p></p>
<figure class="wp-block-image is-resized"><img decoding="async" style="width: 400px;" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXeizO0NCXX3JICKjw37fp4dn274GJEBLo9LduBGmHwMaaFf-wTL29ChJajSoUKueH9-0GBNOt7YvZsHuGLYuLSY7sMXf1Vg88JW6-E85DALs188Eudf84EQVX6q6mB0ruKf63laPG9NKwyrJA_EHEOkKnTu?key=yFh76VF7Rjz0fIokSrLThQ" alt="" /></figure>
<p></p>
<p></p>
<hr class="wp-block-separator has-alpha-channel-opacity" />
<p></p>
<p></p>
<p class="wp-block-paragraph"><strong>James Warnken</strong> on Exploring Accessibility Throughout The Product Lifecycle</p>
<p></p>
<p></p>
<p class="wp-block-paragraph"><a href="https://www.linkedin.com/in/jameswarnken/">https://www.linkedin.com/in/jameswarnken/</a></p>
<p></p>
<p></p>
<p class="wp-block-paragraph">James’ presentation will highlight the importance of accessibility throughout the entire product lifecycle (planning, research, design, development, QA, maintenance/update), not just once the product is launched.</p>
<p></p>
<p></p>
<figure class="wp-block-image is-resized"><img decoding="async" style="width: 400px;" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXf5MZUTeLIpQk3Nqwyaj-AB4fDxQQpnfaCCIxrGdB5QNmB4Gqvn0jE6Z8OAct890o67wA_hliK8_sGpMtml9WAitnchcDwFlOjf4uV_CZwW4AZ48NSKahP8-LQcGsXF5tPp7fdBt7GUggya6Gxq8ARH5LPK?key=yFh76VF7Rjz0fIokSrLThQ" alt="" /></figure>
<p></p>
<p></p>
<p></p>								</div>
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					<h2 class="elementor-heading-title elementor-size-default">Agenda</h2>				</div>
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									<p><strong>10:00-10:20</strong> &#8211; Check in<br /><strong>10:20-10:30</strong> &#8211; Welcome and announcements<br /><strong>10:30-11:00</strong> &#8211; Improving Your Research Skills by Increasing Your Empathy &#8211; Stephen Morrisey<br /><strong>11:00-11:15</strong> &#8211; UX and the Vision Impaired User &#8211; Jennifer Homentosky<br /><strong>11:15-11:45</strong> &#8211; AI and UX design: The Role of AI in UX Design &#8211; Felesia McDonald<br /><strong>11:45-12:00 Noon &#8211; Break</strong><br /><strong>12:00-12:30</strong> &#8211; Color Conscious: Making Digital Spaces Accessible &#8211; Holly Sander<br /><strong>12:30-1:00</strong> &#8211; Exploring Accessibility Throughout The Product Lifecycle &#8211; James Warnken<br /><strong>1:00-1:45 &#8211; Lunch</strong><br /><strong>1:45-2:00</strong> &#8211; Solving traffic issues through HCD &#8211; Shawn Kenney<br /><strong>2:00-2:30</strong> &#8211; Writing Great Alt+Text &#8211; Jeff Rodgers<br /><strong>2:30-2:45 &#8211; Break/Announcements/Giveaways</strong><br /><strong>2:45-3:15</strong> &#8211; Why Product Teams Including UX should care about Telemetry Data! &#8211; Tasha Markovich<br /><strong>3:15-3:45</strong> &#8211; A New Dimension: Exploring Accessibility in Creative Content &#8211; LaToya Smith<br /><strong>3:45-4:00 &#8211;</strong> Wrap-up and closing remarks.</p>								</div>
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		</section>
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		]]></content:encoded>
					
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		<title>Heard &#038; Seen</title>
		<link>https://www.uxakron.com/2024/06/02/heard-seen-3/</link>
					<comments>https://www.uxakron.com/2024/06/02/heard-seen-3/#respond</comments>
		
		<dc:creator><![CDATA[Christina Turner]]></dc:creator>
		<pubDate>Sun, 02 Jun 2024 16:03:25 +0000</pubDate>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Usability]]></category>
		<category><![CDATA[UX Tools]]></category>
		<category><![CDATA[Books]]></category>
		<category><![CDATA[heard & seen]]></category>
		<category><![CDATA[Podcasts]]></category>
		<category><![CDATA[Pop Culture]]></category>
		<guid isPermaLink="false">https://www.uxakron.com/?p=3336</guid>

					<description><![CDATA[ The UX Akron team is always seeking fresh perspectives on User Experience, Product Design, Interface Design, and Content Strategy. Here’s what we’re enjoying right now: 💻 Blog Posts: 5 Things I Learned About Leadership from the Death &#38; Rebirth of Microsoft by Dare Obasanjo https://dareobasanjo.medium.com/5-things-i-learned-about-leadership-from-the-death-rebirth-of-microsoft-3eaf42567061 How much influence does a leader really have? A TON,&#8230;&#160;<a href="https://www.uxakron.com/2024/06/02/heard-seen-3/" rel="bookmark">Read More &#187;<span class="screen-reader-text">Heard &#38; Seen</span></a>]]></description>
										<content:encoded><![CDATA[
<p class="wp-block-paragraph"> <strong>The UX Akron team is always seeking fresh perspectives on User Experience, Product Design, Interface Design, and Content Strategy. Here’s what we’re enjoying right now:</strong></p>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="731" src="https://www.uxakron.com/wp-content/uploads/2024/06/HeardSeen_Summer-24-01-1024x731.png" alt="" class="wp-image-3340" srcset="https://www.uxakron.com/wp-content/uploads/2024/06/HeardSeen_Summer-24-01-1024x731.png 1024w, https://www.uxakron.com/wp-content/uploads/2024/06/HeardSeen_Summer-24-01-300x214.png 300w, https://www.uxakron.com/wp-content/uploads/2024/06/HeardSeen_Summer-24-01-768x549.png 768w, https://www.uxakron.com/wp-content/uploads/2024/06/HeardSeen_Summer-24-01-1536x1097.png 1536w, https://www.uxakron.com/wp-content/uploads/2024/06/HeardSeen_Summer-24-01-2048x1463.png 2048w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p class="wp-block-paragraph"></p>



<p class="wp-block-paragraph"><img src="https://s.w.org/images/core/emoji/17.0.2/72x72/1f4bb.png" alt="💻" class="wp-smiley" style="height: 1em; max-height: 1em;" /> Blog Posts:</p>



<p class="wp-block-paragraph"><strong>5 Things I Learned About Leadership from the Death &amp; Rebirth of Microsoft by Dare Obasanjo</strong></p>



<p class="wp-block-paragraph"><a href="https://dareobasanjo.medium.com/5-things-i-learned-about-leadership-from-the-death-rebirth-of-microsoft-3eaf42567061">https://dareobasanjo.medium.com/5-things-i-learned-about-leadership-from-the-death-rebirth-of-microsoft-3eaf42567061</a></p>



<p class="wp-block-paragraph">How much influence does a leader really have? A TON, especially over the culture of a workplace, which impacts everything that comes out of it. In this post, Obasanjo talks about what Microsoft&#8217;s Lost Decade was like from the inside, and what it was like after. An illuminating read.</p>



<p class="wp-block-paragraph"></p>



<p class="wp-block-paragraph"><strong>Don’t make “data-driven product decisions”—build a data-driven semantic environment by Pavel Samsonov</strong></p>



<p class="wp-block-paragraph"><a href="https://uxdesign.cc/dont-make-data-driven-product-decisions-build-a-data-driven-semantic-environment-3220d177b73f">https://uxdesign.cc/dont-make-data-driven-product-decisions-build-a-data-driven-semantic-environment-3220d177b73f</a></p>



<p class="wp-block-paragraph">A fantastic look at why it can feel like you&#8217;re speaking past coworkers when presenting data insights.  Samsonov talks about how companies develop collective mental models, and how no amount of data-points can hope to dislodge these assumptions. To change people&#8217;s minds, you&#8217;ll need to change the semantic environment of your organization.</p>



<p class="wp-block-paragraph"><em>“When you over-rule designers’ judgment about users’ needs, you are telling them to spend less energy solving problems and more energy selling you on solutions.” &#8211;<a href="https://miniver.blogspot.com/2023/03/ux-designers-must-own-design-judgment.html" target="_blank" rel="noreferrer noopener">Jonathan Korman</a></em></p>



<p class="wp-block-paragraph"></p>



<p class="wp-block-paragraph"><img src="https://s.w.org/images/core/emoji/17.0.2/72x72/1f3a7.png" alt="🎧" class="wp-smiley" style="height: 1em; max-height: 1em;" /> Podcast:</p>



<p class="wp-block-paragraph"><strong>Rosenfeld Review Podcast</strong></p>



<p class="wp-block-paragraph"><a href="https://rosenfeldmedia.com/podcasts">https://rosenfeldmedia.com/podcasts</a></p>



<p class="wp-block-paragraph">Influential industry publisher Lou Rosenfeld hosts a variety of guests on topics of import to UX and Product Design. Recent episodes have offered interesting perspectives on both working<strong><em> with</em></strong> AI and working <strong><em>on</em></strong> AI. This show is a treasure trove of names and concepts of import in our field.</p>



<p class="wp-block-paragraph"></p>



<p class="wp-block-paragraph"><img src="https://s.w.org/images/core/emoji/17.0.2/72x72/1f4da.png" alt="📚" class="wp-smiley" style="height: 1em; max-height: 1em;" /> Book:</p>



<p class="wp-block-paragraph"><strong>The Art of Explanation: How to Communicate with Clarity and Confidence by Ros Atkins</strong></p>



<p class="wp-block-paragraph"><a href="https://bookshop.org/p/books/the-art-of-explanation-how-to-communicate-with-clarity-and-confidence-ros-atkins/21172586?ean=9781472298416">https://bookshop.org/p/books/the-art-of-explanation-how-to-communicate-with-clarity-and-confidence-ros-atkins/21172586?ean=9781472298416</a></p>



<p class="wp-block-paragraph">Clear communication is essential to rallying your team, persuading your boss, and having impact in your role.  BBC journalist Ros Atkins shares what&#8217;s he&#8217;s learned about effective messaging.</p>



<p class="wp-block-paragraph"></p>



<p class="wp-block-paragraph"><img src="https://s.w.org/images/core/emoji/17.0.2/72x72/1f4f1.png" alt="📱" class="wp-smiley" style="height: 1em; max-height: 1em;" />In Pop Culture:</p>



<p class="wp-block-paragraph"><strong>Controversy around Crush! Apple&#8217;s iPad Pro Commercial</strong></p>



<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<div class="nv-iframe-embed"><iframe title="Crush! | iPad Pro | Apple" width="1200" height="675" src="https://www.youtube.com/embed/ntjkwIXWtrc?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></div>
</div></figure>



<p class="wp-block-paragraph"></p>



<p class="wp-block-paragraph">It turns out human being have a deep emotional connection to the physical world and don&#8217;t enjoy seeing objects that signify their culture being obliterated by a hydraulic press. Why is that sentiment perpetually surprising to tech people?</p>



<p class="wp-block-paragraph">This ad was great in a lot of ways, and while its easy to see the elegance of the visual message (&#8220;You can do all these things with our tidy, clean, ultra-thin device!&#8221;,) and there is value to controversy in advertising (when was the last time anyone cared about an Apple ad?,) the general reaction to its release highlights how the insider nature of the industry leads to big, faulty assumptions.  Early Aughts Apple was able to capitalize on the promise of &#8220;culture in your pocket&#8221;; but now? The optimism is gone, and a reckoning with how absolutely under attack non-tech people feel about the role technology plays in their lives is in order.</p>



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<p class="wp-block-paragraph">Have you read, watched, or listened to something really great and UX-y lately? We’d love to share it!</p>



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		<title>Design Dissolves In Behavior</title>
		<link>https://www.uxakron.com/2024/03/26/design-dissolves-in-behavior/</link>
					<comments>https://www.uxakron.com/2024/03/26/design-dissolves-in-behavior/#respond</comments>
		
		<dc:creator><![CDATA[Christina Turner]]></dc:creator>
		<pubDate>Tue, 26 Mar 2024 10:43:00 +0000</pubDate>
				<category><![CDATA[Careers In UX]]></category>
		<category><![CDATA[Customer Experience CX]]></category>
		<category><![CDATA[Design]]></category>
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					<description><![CDATA[It&#8217;s still true: understanding your users makes you a better designer, better designers make better products, and better products result in bigger companies (among other things). When you work with printmaking ink, or oil paint, you must learn to work with solvents. Solvents are the eraser mechanism for oil-based media, just as water is for&#8230;&#160;<a href="https://www.uxakron.com/2024/03/26/design-dissolves-in-behavior/" rel="bookmark">Read More &#187;<span class="screen-reader-text">Design Dissolves In Behavior</span></a>]]></description>
										<content:encoded><![CDATA[
<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="710" src="https://www.uxakron.com/wp-content/uploads/2024/03/maxim-hopman-8vn4KvfU640-unsplash-1024x710.jpg" alt="A woman holds a VR headset up to her face, while a series of cords runs down to the device from the ceiling." class="wp-image-3239" srcset="https://www.uxakron.com/wp-content/uploads/2024/03/maxim-hopman-8vn4KvfU640-unsplash-1024x710.jpg 1024w, https://www.uxakron.com/wp-content/uploads/2024/03/maxim-hopman-8vn4KvfU640-unsplash-300x208.jpg 300w, https://www.uxakron.com/wp-content/uploads/2024/03/maxim-hopman-8vn4KvfU640-unsplash-768x533.jpg 768w, https://www.uxakron.com/wp-content/uploads/2024/03/maxim-hopman-8vn4KvfU640-unsplash-1536x1065.jpg 1536w, https://www.uxakron.com/wp-content/uploads/2024/03/maxim-hopman-8vn4KvfU640-unsplash-2048x1421.jpg 2048w" sizes="(max-width: 1024px) 100vw, 1024px" /><figcaption class="wp-element-caption">This could be your user, paying through the teeth for a headache. Photo by&nbsp;<a href="https://unsplash.com/@nampoh?utm_content=creditCopyText&amp;utm_medium=referral&amp;utm_source=unsplash">Maxim Hopman</a>&nbsp;on&nbsp;<a href="https://unsplash.com/photos/woman-in-black-sweater-holding-white-and-black-vr-goggles-8vn4KvfU640?utm_content=creditCopyText&amp;utm_medium=referral&amp;utm_source=unsplash">Unsplash</a>.</figcaption></figure>



<div style="height:51px" aria-hidden="true" class="wp-block-spacer"></div>



<p class="has-neve-link-hover-color-color has-text-color has-link-color has-medium-font-size wp-elements-8f09e67cd478fc0f895522e1b74ab184 wp-block-paragraph">It&#8217;s still true: understanding your users makes you a better designer, better designers make better products, and better products result in bigger companies (among other things).</p>



<p class="wp-block-paragraph">When you work with printmaking ink, or oil paint, you must learn to work with solvents.  Solvents are the eraser mechanism for oil-based media, just as water is for water-based media.  To control a mark, you need to be able to remove it. Creation is entwined with destruction.</p>



<p class="wp-block-paragraph">I&#8217;ve been thinking about solvents and materiality in general, probably because I&#8217;ve been spending much more time glued to a screen.  This is something I don&#8217;t think people working in tech really understand on a gut level: no one else has the relationship to computers that we do.  Even people who are working with computers all day are not so immersed in them the way we have to be.  They don&#8217;t see computers as a medium they&#8217;re working through. For most people (Yes, most. Yes, still.), a computer is more like an expensive plate their work is trapped inside, and they are a hostage negotiator.</p>



<p class="wp-block-paragraph">It matters because I suspect this disconnect between designers&#8217; assumptions and user sentiment around their relationship to computers is part of the puzzle of why many in the UX field feel (according posts I&#8217;ve come across in the last 6 months) they aren&#8217;t making a good business case for the role true user research plays in creating a better product.  UX&#8217;ers believe our unique blend of research and design ultimately contributes perhaps the most value of any department in a tech company to that company, so this ought to be a pretty easy case to make. How have we lost the faith?</p>



<p class="wp-block-paragraph">Let me ask a different question: when was the last time you observed someone using your product IRL?</p>



<p class="wp-block-paragraph">If you are responsible for the design of a product and you&#8217;re relying exclusively on a contrived series of tasks that you dreamed up with no meaningful pushback from your team, and loaded into a website that lets you test small pieces of your designs anonymously and asynchronously to be your only window into how your product is being used, then you may well be de-risking some small element of the design of a product. And you could probably think critically about this information and spin it up into a compelling case that if you had gone with the initial, untested version, usage would have been impacted by X, and over the last quarter the combined impact from not testing would have likely resulted in a decrease of Y &amp; Z, etc. </p>



<p class="wp-block-paragraph">(Side note: If you don&#8217;t have friends in your marketing department, make some. Marketing is a very mature field and they have all sorts of battle-tested ways to justify creative decisions in a corporate space. Messaging is a collaborative process, a two-way street.  When I hear people complain about the &#8220;design maturity&#8221; of a company, I can&#8217;t help but wonder how much of our message is lost on leadership due to the fact that the UX field still has some growing up to do.)</p>



<p class="wp-block-paragraph">Regardless of strides towards better internal marketing of UX, however, you&#8217;re never going to have the real impact that truly good design can have by focusing your efforts on hedging your bets and checking a box. You don&#8217;t get credit for innovating if you&#8217;re not innovating. To put it bluntly: maybe we can&#8217;t make the case for real UX research because we haven&#8217;t been doing real UX research.</p>



<p class="wp-block-paragraph">Your customers are not going to love a product they are actively erasing with their behavior.  &#8220;Good enough&#8221; for people who live and breathe computers (you) and those who managed to find a user testing site on their own and voluntarily opt in to participation in such tests (your participants) is not going to tell you anything even remotely meaningful about what will be good enough for &#8220;most people&#8221; (your actual users). You might be shocked how many of your existing customers are &#8220;most people.&#8221; And even more shocked how many more customers you could reel in if you were actually designing a product for them.</p>



<p class="wp-block-paragraph">It&#8217;s a scary time to think expansively in a field that is feeling the squeeze. But here&#8217;s a secret: it&#8217;s never going to feel safe or easy to rethink something. It will only make sense to take the risk of trying something new when you start to recognize that you can&#8217;t afford to keep doing what you&#8217;ve been doing once it&#8217;s stopped working. Don&#8217;t stare down that black hole.  Instead, get curious about your customers. Like, your career depends on it curious. How are people really using what you&#8217;re making?  What do they really think of it? What little hacks have they come up with, what do they complain to their colleagues about? </p>



<p class="wp-block-paragraph">How can you find this information in an organization that wants you to keep your head down as close to your screen as you can physically get it? Customer service is a great place to start.  Ask if you can see call logs, or summaries of meetings.  Ask if anyone in the department would be willing to hop on a call with you so you can pick their brain. Build relationships with actual coworkers in this space and make these calls a regular check in. </p>



<p class="wp-block-paragraph">Take a deep dive into the reviews of your product on an App Store or G2.  You&#8217;ll have to sift through lots of unhelpful feedback, and correct for the unfortunate tone internet communication has coalesced into, but there are kernels of real insights sitting there like free flecks of gold in a stream.</p>



<p class="wp-block-paragraph">If CS or Sales does customer visits, ask if you can join.  See if you can set a time to observe actual users using your product.  Prioritize this. I know it&#8217;s uncomfortable, but so is getting laid off. Find a customer company that&#8217;s geographically near your own home and see if you can&#8217;t set up a visit there.  See if you can&#8217;t buy them lunch.  If they&#8217;re all working in-person, they will likely be thrilled to see a visitor with donuts and gladly let you watch them work in exchange.</p>



<p class="wp-block-paragraph">If you secure such a visit, don&#8217;t put too much pressure on yourself to have that aha moment, especially if you haven&#8217;t done a lot of this kind of work before. Being a physical person with strangers is more uncomfortable for some people than others.  Give yourself permission to be uncomfortable, but do it anyway.  This is the first of many such meetings you&#8217;ll have if you do your job right. </p>



<p class="wp-block-paragraph">It helps to stop worrying about yourself and start worrying about the customer: are they comfortable? Is this how and where they usually use your product? Do they mind if you take notes?  Personally, I prefer not recording video in-person.  People who aren&#8217;t on Zoom all day are understandably self-conscious when a camera is pointed at them.  They&#8217;re doing you a favor, do what you can to put them at ease. Think of it as an exercise in being present, and just try to take in the gestalt of the thing. Aha moments will come later, on the drive home, or in a month when you&#8217;re debating button styles. Learn to shift your focus from creating a replicable process (science) to honing your skills of observation (art).</p>



<p class="wp-block-paragraph">If you really cannot find a way to scare up any actual customers, dust off that resume (thinking you&#8217;re going to be able to ride things out with a company that is completely disconnected from their customer base is a bad long-term plan). But then also consider just going to any public place (a library is a great option, but even coffee shops where people brought their own device and should therefore theoretically be comfortable with it will work) to people-watch for an hour. Set your timer, don&#8217;t let yourself off the hook early. Watch people use these things we are designing out in the wild.</p>



<p class="wp-block-paragraph">The designer Naoto Fukasawa said &#8220;Design dissolves in behavior.&#8221; I came across this quote in <a href="https://uxdesign.cc/lessons-of-design-75cc0731534">Fabricio Teixeira&#8217;s Lessons of Design post on Medium</a>. Destruction makes space for something new, absence draws the eye to presence.</p>



<p class="wp-block-paragraph">We aren&#8217;t going to change the world if we play it safe and hide behind a screen.  We can&#8217;t fix something we won&#8217;t acknowledge is broken.  If we keep designing for ourselves, then businesses are right to assume we have no impact on their bottom line. Maybe for a while it got comfortable to just focus on the little details of your own tasks, on turn-around time, on everything but zooming out to consider your real impact. </p>



<p class="wp-block-paragraph">Maybe it&#8217;s okay to get a little uncomfortable, and to use that discomfort to refocus on empathizing with users&#8217; discomfort.  Because, truly, did you become a designer focused on the experience of users simply to make yourself more comfortable?</p>



<div style="height:52px" aria-hidden="true" class="wp-block-spacer"></div>



<p class="has-neve-text-color-color has-text-color has-link-color wp-elements-5df71604cd99348d960159a9370604c5 wp-block-paragraph"><strong>Further Reading</strong></p>



<ul class="wp-block-list">
<li><a href="https://rbefored.com/hypothesis-based-approaches-e4802b8d26a0">Hypothesis-Based Approaches by Debbie Levitt in R before D</a> 
<ul class="wp-block-list">
<li>On starting with a problem, not a solution.</li>
</ul>
</li>



<li><a href="https://uxdesign.cc/no-ai-user-research-is-not-better-than-nothing-its-much-worse-5add678ab9e7">No, AI User Research Isn&#8217;t &#8220;Better Than Nothing,&#8221; It&#8217;s A Lot Worse by Pavel Samsonov in UX Collective</a>
<ul class="wp-block-list">
<li>Why cutting corners on research is a sure path to commodification, a.k.a. devaluation, of your product.</li>
</ul>
</li>



<li><a href="https://blog.prototypr.io/designers-we-have-a-problem-its-called-figmaism-32f22dd76c47">Designers, We Have A &#8220;Figmaism&#8221; Problem by Artiom Dashinsky in Prototypr</a>
<ul class="wp-block-list">
<li>Tools are great! But we need to be talking about and prioritizing strategy, leadership, making connections, and advocacy.</li>
</ul>
</li>
</ul>



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<p class="wp-block-paragraph">UX Akron is looking for more thought leaders to guest author blog posts.  Interested in sharing your perspective? Reach out! </p>



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		<title>Heard &#038; Seen</title>
		<link>https://www.uxakron.com/2023/11/27/heard-seen-2/</link>
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		<dc:creator><![CDATA[Christina Turner]]></dc:creator>
		<pubDate>Mon, 27 Nov 2023 11:16:00 +0000</pubDate>
				<category><![CDATA[Customer Experience CX]]></category>
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		<guid isPermaLink="false">https://www.uxakron.com/?p=2968</guid>

					<description><![CDATA[The UX Akron team is always seeking fresh perspectives on User Experience, Product Design, Interface Design, and Content Strategy. Here’s what we’re enjoying right now: 🎧 Podcast: The Design Systems Podcast https://www.designsystemspodcast.com The Design Systems Podcast features fantastic conversations with great guests, with new episodes every week. In a recent episode, &#8220;From Consistency to Contribution:&#8230;&#160;<a href="https://www.uxakron.com/2023/11/27/heard-seen-2/" rel="bookmark">Read More &#187;<span class="screen-reader-text">Heard &#038; Seen</span></a>]]></description>
										<content:encoded><![CDATA[
<p class="wp-block-paragraph"><strong>The UX Akron team is always seeking fresh perspectives on User Experience, Product Design, Interface Design, and Content Strategy. Here’s what we’re enjoying right now:</strong></p>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="731" src="https://www.uxakron.com/wp-content/uploads/2023/11/HeardSeen_Winter-23-01-1024x731.png" alt="" class="wp-image-2971" srcset="https://www.uxakron.com/wp-content/uploads/2023/11/HeardSeen_Winter-23-01-1024x731.png 1024w, https://www.uxakron.com/wp-content/uploads/2023/11/HeardSeen_Winter-23-01-300x214.png 300w, https://www.uxakron.com/wp-content/uploads/2023/11/HeardSeen_Winter-23-01-768x549.png 768w, https://www.uxakron.com/wp-content/uploads/2023/11/HeardSeen_Winter-23-01-1536x1097.png 1536w, https://www.uxakron.com/wp-content/uploads/2023/11/HeardSeen_Winter-23-01-2048x1463.png 2048w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p class="wp-block-paragraph"></p>



<p class="wp-block-paragraph"><img src="https://s.w.org/images/core/emoji/17.0.2/72x72/1f3a7.png" alt="🎧" class="wp-smiley" style="height: 1em; max-height: 1em;" /> Podcast:</p>



<p class="wp-block-paragraph"><strong>The Design Systems Podcast</strong></p>



<p class="wp-block-paragraph"><a href="https://www.designsystemspodcast.com">https://www.designsystemspodcast.com</a></p>



<p class="wp-block-paragraph">The Design Systems Podcast features fantastic conversations with great guests, with new episodes every week.</p>



<p class="wp-block-paragraph">In a recent episode, &#8220;From Consistency to Contribution: How Design Systems Grow Trees with Jay Smith at REI,&#8221; host Chris Strahl and guest Jay Smith discuss the goal of &#8220;creating models that encourage flexibility of use while slowing down the rate of change.&#8221; </p>



<p class="wp-block-paragraph"></p>



<p class="wp-block-paragraph"><img src="https://s.w.org/images/core/emoji/17.0.2/72x72/1f4da.png" alt="📚" class="wp-smiley" style="height: 1em; max-height: 1em;" /> Book:</p>



<p class="wp-block-paragraph"><strong>Paved Paradise: How Parking Explains the World by Henry Grabar</strong></p>



<p class="wp-block-paragraph"><a href="https://bookshop.org/p/books/paved-paradise-how-parking-explains-the-world-henry-grabar/18727296">https://bookshop.org/p/books/paved-paradise-how-parking-explains-the-world-henry-grabar/18727296</a></p>



<p class="wp-block-paragraph">The impact of design decisions is far-reaching, and in Paved Paradise, the author discusses the myriad ways 20th Century Infrastructural design decisions continue to shape our world in surprising, heartbreaking, and comical ways. </p>



<p class="wp-block-paragraph">Listen to Terry Gross interview the author on Fresh Air here: <a href="https://www.npr.org/2023/05/09/1174962751/paved-paradise-examines-how-parking-has-changed-the-american-landscape">https://www.npr.org/2023/05/09/1174962751/paved-paradise-examines-how-parking-has-changed-the-american-landscape</a></p>



<p class="wp-block-paragraph"></p>



<p class="wp-block-paragraph">&nbsp;<img src="https://s.w.org/images/core/emoji/17.0.2/72x72/1f4bb.png" alt="💻" class="wp-smiley" style="height: 1em; max-height: 1em;" /> Blog Post:</p>



<p class="wp-block-paragraph"><strong>Expressing Ideas Through Mind Maps by Tasha Markovich, UX Matters </strong><a href="https://www.uxmatters.com/mt/archives/2022/12/expressing-ideas-through-mind-maps.php" data-type="link" data-id="https://www.uxmatters.com/mt/archives/2022/12/expressing-ideas-through-mind-maps.php">https://www.uxmatters.com/mt/archives/2022/12/expressing-ideas-through-mind-maps.php</a></p>



<p class="wp-block-paragraph">Local UX Researcher Tasha Markovich highlights the under-utilized visualization tool &#8220;mind maps,&#8221; fleshing out best practices culled from her experience creating them for a variety of contexts, and reviewing some of her favorite digital tools for hosting collaborative mapping events.</p>



<p class="wp-block-paragraph"></p>



<p class="wp-block-paragraph"><img src="https://s.w.org/images/core/emoji/17.0.2/72x72/1f5de.png" alt="🗞" class="wp-smiley" style="height: 1em; max-height: 1em;" /> Article:</p>



<p class="wp-block-paragraph"><strong>New Yorker &#8211; &#8220;What Happens to All the Stuff We Return?&#8221; by David Owen</strong> <a href="https://www.newyorker.com/magazine/2023/08/21/the-hidden-cost-of-free-returns" data-type="link" data-id="https://www.newyorker.com/magazine/2023/08/21/the-hidden-cost-of-free-returns">https://www.newyorker.com/magazine/2023/08/21/the-hidden-cost-of-free-returns</a></p>



<p class="wp-block-paragraph">This thought provoking article about the reverse logisitics industry provides a window into the world of physical product development, where many of the same concerns digital product designers face also pop up. The author discusses how snags can lead to design innovation when someone takes the time to really look at the process. “You can’t beat the information you get from a product once a customer has touched it.”</p>



<p class="wp-block-paragraph"></p>



<p class="wp-block-paragraph"><img src="https://s.w.org/images/core/emoji/17.0.2/72x72/1f602.png" alt="😂" class="wp-smiley" style="height: 1em; max-height: 1em;" /> In Pop Culture:</p>



<p class="wp-block-paragraph"><strong>Dennis Takes a Mental Health Day &#8211; It&#8217;s Always Sunny In Philadelphia, S16 E8</strong></p>



<p class="wp-block-paragraph">The longest running live action sitcom in American history ended their latest season with a deep dive into tech hell, where every device Dennis encounters seems to be conspiring against him. You can stream the episode on Hulu.</p>



<p class="wp-block-paragraph"></p>



<p class="wp-block-paragraph">Have you read, watched, or listened to something really great and UX-y lately? We’d love to share it!&nbsp;</p>



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		<title>3 skills to enhance your UX marketability</title>
		<link>https://www.uxakron.com/2023/10/26/3-skills-to-enhance-your-ux-marketability/</link>
					<comments>https://www.uxakron.com/2023/10/26/3-skills-to-enhance-your-ux-marketability/#respond</comments>
		
		<dc:creator><![CDATA[Shannon Kelly]]></dc:creator>
		<pubDate>Thu, 26 Oct 2023 11:00:00 +0000</pubDate>
				<category><![CDATA[Careers In UX]]></category>
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					<description><![CDATA[Shannon Kelly is a senior UX strategist at OverDrive in Cleveland, OH. As a user experience professional, you have many skills, methodologies, and tools at your disposal. With so many methods available, learning them all can be overwhelming (like those listed in Universal Methods of Design: 100 Ways to Research Complex Problems, Develop Innovative Ideas,&#8230;&#160;<a href="https://www.uxakron.com/2023/10/26/3-skills-to-enhance-your-ux-marketability/" rel="bookmark">Read More &#187;<span class="screen-reader-text">3 skills to enhance your UX marketability</span></a>]]></description>
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<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="731" src="https://www.uxakron.com/wp-content/uploads/2023/10/TL-Shannon-01-1024x731.png" alt="" class="wp-image-2928" srcset="https://www.uxakron.com/wp-content/uploads/2023/10/TL-Shannon-01-1024x731.png 1024w, https://www.uxakron.com/wp-content/uploads/2023/10/TL-Shannon-01-300x214.png 300w, https://www.uxakron.com/wp-content/uploads/2023/10/TL-Shannon-01-768x549.png 768w, https://www.uxakron.com/wp-content/uploads/2023/10/TL-Shannon-01-1536x1097.png 1536w, https://www.uxakron.com/wp-content/uploads/2023/10/TL-Shannon-01-2048x1463.png 2048w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p class="wp-block-paragraph"></p>



<p class="wp-block-paragraph"><strong><em>Shannon Kelly is a senior UX strategist at OverDrive in Cleveland, OH.</em></strong></p>



<p class="wp-block-paragraph">As a user experience professional, you have many skills, methodologies, and tools at your disposal. With so many methods available, learning them all can be overwhelming (like those listed <a href="https://share.libbyapp.com/title/891410"><em>in Universal Methods of Design: 100 Ways to Research Complex Problems, Develop Innovative Ideas, and Design Effective Solutions</em></a> by Bella Martin and Bruce Hanington.)&nbsp;</p>



<p class="wp-block-paragraph">But when standing out amongst your peers in an ever-fluctuating job market, sometimes you need to know more than traditional UX methodologies to put you ahead. You may need (and have attained) extra experience or skills to differentiate yourself from competitors for specific industries or positions. Let me preface this by saying you should NOT be a jack-of-all-trades and apply for jobs with multiple roles rolled into one. Instead, gaining some basic understanding of a different skill set makes you more marketable to hiring managers because it shows you can communicate effectively and work collaboratively.&nbsp;</p>



<p class="wp-block-paragraph">Here are three skills recommendations I believe can make you more marketable as a UX professional:&nbsp;</p>



<p class="wp-block-paragraph"></p>



<h2 class="wp-block-heading">1. Analytics</h2>



<p class="wp-block-paragraph">Traditional UX methods (User interviews and usability testing) are revered as providing <strong>qualitative</strong> data findings. As a researcher, you synthesize the information from these studies and make recommendations based on results. These methods are the holy grail of discovery and the primary methods for finding the &#8220;why&#8221; behind user behaviors. Due to testing budget and time constraints, limited sample sizes may not always provide a sense of urgency among stakeholders, and as the saying goes, <a href="https://careerfoundry.com/en/blog/ux-design/how-to-conduct-user-experience-research-like-a-professional/#:~:text=As%20mentioned%20before%2C%20there%20is%20a%20big%20difference%20between%20%E2%80%9Cwhat%20people%20do%E2%80%9D%20versus%20%E2%80%9Cwhat%20people%20say.%E2%80%9D%20Attitudinal%20research%20is%20used%20to%20understand%20or%20measure%20attitudes%20and%20beliefs%2C%20whereas%20behavioral%20research%20is%20used%20to%20measure%20behaviors.">&#8220;There is a big difference between &#8216;what people do&#8217; versus &#8216;what people say.&#8217;</a>&#8221;&nbsp;</p>



<p class="wp-block-paragraph">Analytics data can help support (not replace) traditional research and provide (often massive amounts of) <strong>quantitative</strong> usage data. Having a skillset like <a href="https://grow.google/certificates/data-analytics/">Google Analytics</a> (GA) in your toolbelt is one of the most undervalued skills a researcher can have. GA lets you quickly gather historical user behavior on a website or application and find out what areas your users are interested in, what they&#8217;re trying to do, and what areas are problematic.&nbsp;</p>



<p class="wp-block-paragraph">Some key areas of analytics to learn:</p>



<ul class="wp-block-list">
<li>Segmenting Traffic Channels and User flows</li>



<li>Tracking user retention and falloff (bounce and exit rates)</li>



<li>Event and conversion goal tracking</li>
</ul>



<p class="wp-block-paragraph">By pairing qualitative and quantitative data, you can effectively convey a greater sense of urgency to decision-makers.</p>



<p class="wp-block-paragraph"></p>



<h2 class="wp-block-heading">2. Conversion Rate Optimization</h2>



<p class="wp-block-paragraph">One of the skills I&#8217;ve learned over the years that helped prime my career in UX was Conversion Rate Optimization (CRO). <a href="https://www.quantummetric.com/blog/conversion-rate-optimization-ux-go-hand-in-hand-cro/">CRO is increasing the likelihood that website or application visitors will accomplish a desired action</a>. A conversion can be anything actionable &amp; measurable and is tied to a business goal. Some examples of conversions include adding an item to a cart, making a purchase, or filling out a form to download a PDF. The conversion rate is calculated by taking the number of conversions and dividing that by the number of sessions. For example, if you had 25 conversions from 100 sessions, your conversion rate would be 25%, or 25 ÷ 100 x 100 = 25%.</p>



<p class="wp-block-paragraph">Often, the goal isn&#8217;t just to increase conversions but to increase the rate at which people convert. If marketing sends enormous amounts of traffic to a website, but users aren&#8217;t converting, the answer isn&#8217;t more traffic. The goal is to make incremental and measurable changes that help improve how users use the site and get them toward a conversion goal.&nbsp;</p>



<p class="wp-block-paragraph">From personal experience, becoming a CRO specialist allowed me to learn Google Analytics, heat-mapping, and A/B testing platforms and become more familiar with digital marketing practices. It also taught me to tie design updates to quantifiable improvement metrics, sell ideas to stakeholders, and set goals for project work. When I had measurable project improvements, it helped me sell myself come annual review time and eventually changed the trajectory of my professional career in design.&nbsp;</p>



<p class="wp-block-paragraph"></p>



<h2 class="wp-block-heading">3. Previous Transferable Skills</h2>



<p class="wp-block-paragraph">Is there anything you did in a previous job (anything at all) that you gained experience in and qualifies you for the position you&#8217;re going for? Did you work in restaurants or another customer-facing service job? What about customer support? Perhaps you&#8217;re a graphic designer who wants a change. Maybe you&#8217;re a writer, a psych major, a former medical professional, or military personnel. Either way, whatever experience you have, some skills you attained are likely transferable to the UX field.&nbsp;</p>



<p class="wp-block-paragraph">For example, a former restaurant cook who decided to make a career change into development. While learning to code in school, he worked as a software consultant (or, dare I say, researcher?) and talked to restaurants to help improve their point-of-sale (POS) systems for order fulfillment. Thanks to his restaurant experience, he could communicate effectively with his restaurant employees, understood their needs and feedback, and conveyed that information to the developers to enhance the POS platform.</p>



<p class="wp-block-paragraph">Especially if you&#8217;re transferring to a UX career, think about all the things at your former position(s) that you&#8217;ve learned, gained skills in, or even the processes you thought could be improved. Maybe you were a nurse and found the internal patient portals frustrating &#8211; what would you have fixed? Perhaps you traveled the world through the military and studied different cultures &#8211; sounds a little like ethnographic research. Whatever you&#8217;ve done, something can be transferable.&nbsp;</p>



<p class="wp-block-paragraph">It is essential to be transparent about your unique experiences and how they distinguish you from other applicants in the industry. Highlight these relevant skills in your resume, portfolio, cover letters, and interviews. Promote yourself and your expertise &#8211; it&#8217;s not just about your UX knowledge but also your ability to apply past experiences effectively.</p>



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<p class="wp-block-paragraph">Our guest authors are carefully selected to spotlight thought leaders in Ohio&#8217;s UX community. Interested in sharing some insights? Or would like to hear from a local UX superstar? Reach out to <a href="mailto:uxakronteam@gmail.com">uxakronteam@gmail.com</a> to pitch us post ideas and author suggestions.</p>
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		<title>Get To Know: ZoË Wrisley</title>
		<link>https://www.uxakron.com/2023/08/27/get-to-know-zoe-wrisley/</link>
					<comments>https://www.uxakron.com/2023/08/27/get-to-know-zoe-wrisley/#respond</comments>
		
		<dc:creator><![CDATA[Christina Turner]]></dc:creator>
		<pubDate>Sun, 27 Aug 2023 13:17:06 +0000</pubDate>
				<category><![CDATA[Careers In UX]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Women In UX]]></category>
		<category><![CDATA[Ohio UX Community]]></category>
		<guid isPermaLink="false">https://www.uxakron.com/?p=2698</guid>

					<description><![CDATA[Our &#8220;Get To Know&#8221; series features young professionals in Ohio who have started or pivoted to UX and adjacent fields in the last five years. Zoë&#160;Wrisley, UXer and Community Advocate Tell us a little about yourself! What do you enjoy outside of work? I’m Zoë Wrisley, I love animals, music, and creativity; and I like&#8230;&#160;<a href="https://www.uxakron.com/2023/08/27/get-to-know-zoe-wrisley/" rel="bookmark">Read More &#187;<span class="screen-reader-text">Get To Know: ZoË Wrisley</span></a>]]></description>
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<p class="wp-block-paragraph"><strong>Our &#8220;Get To Know&#8221; series features young professionals in Ohio who have started or pivoted to UX and adjacent fields in the last five years.</strong></p>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="724" src="https://www.uxakron.com/wp-content/uploads/2023/08/GTK-Zoe-1024x724.png" alt="" class="wp-image-2701" srcset="https://www.uxakron.com/wp-content/uploads/2023/08/GTK-Zoe-1024x724.png 1024w, https://www.uxakron.com/wp-content/uploads/2023/08/GTK-Zoe-300x212.png 300w, https://www.uxakron.com/wp-content/uploads/2023/08/GTK-Zoe-768x543.png 768w, https://www.uxakron.com/wp-content/uploads/2023/08/GTK-Zoe-1536x1086.png 1536w, https://www.uxakron.com/wp-content/uploads/2023/08/GTK-Zoe-2048x1448.png 2048w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



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<p class="has-neve-link-hover-color-color has-text-color wp-block-paragraph"><strong>Zoë&nbsp;Wrisley, UXer and Community Advocate</strong></p>



<p class="wp-block-paragraph"><strong>Tell us a little about yourself! What do you enjoy outside of work?</strong></p>



<p class="wp-block-paragraph" style="font-size:16px">I’m Zoë Wrisley, I love animals, music, and creativity; and I like to travel and see new places. I most recently visited Toronto for the first time to see a Beyonce concert with my friends. It was a dream of a lifetime experience for me, and the city is huge! This summer I’m growing a garden of fruits and vegetables, my first time trying to grow corn, okra, and watermelon- wish us luck!&nbsp;<img decoding="async" style="width: 18px;" src="https://fonts.gstatic.com/s/e/notoemoji/15.0/1f60a/72.png" alt="&#x1f60a;">&nbsp;</p>



<p class="wp-block-paragraph"><strong>Tell us about your path to becoming a User Experience Designer (or whatever title or label you&#8217;re comfortable with.) How did you end up in this field?&nbsp;</strong></p>



<p class="wp-block-paragraph">While pursuing my undergraduate degree with a focus on political science, I had an internship that introduced me to the tech side of a government relations software company.&nbsp;&nbsp;Following the internship, I joined the IT department as a permanent employee and graduated from Kent State.&nbsp;&nbsp;</p>



<p class="wp-block-paragraph">Having graduated in May of 2020, I felt swept into the uncertainty of the 2020 pandemic. I liked the work I was doing and enjoyed learning more about Information Tech and how to support web applications. Upon hearing about Kent State’s User Experience Design program, it seemed like a perfect fit considering my career path, and to be able to learn in a 100% online setting.&nbsp;&nbsp;</p>



<p class="wp-block-paragraph">I call myself a UXer (I sort of made it up) because I have applied my UX knowledge, research strategy, and the design process in many different settings. After graduating from the program, I wanted to become a UX researcher, that being my strongest interest (but titles are not as important as vision and strategy within the work.) I worked on projects in a corporate setting with Fortune 500 clients to improve online services, and conducted research for designing technology and advocating for the needs of public schools and their supporting orgs. I recently took an entrepreneurial route with the goal of launching a desirable-to-user, problem-solving application.&nbsp;</p>



<p class="wp-block-paragraph"><strong>What&#8217;s your favorite part of your workday, week, or the work you&#8217;re doing?&nbsp;&nbsp;</strong></p>



<p class="wp-block-paragraph">My favorite part about doing the work I do is having the power to be able to advocate for others and make a real difference in their lives; specifically, to be able to make their experiences easier.&nbsp;&nbsp;</p>



<p class="wp-block-paragraph">Easier can mean many different things depending on the values of the user; such as clearer, faster, safer, or simply more pleasant. The world we live and operate in is becoming more and more reliant on digital processes that can be enhanced through the focus of UX practices. Everyone deserves to be heard and accommodated so they can achieve the same outcomes as other users. In UX this can be shown by encompassing user values, providing accessibility features, and incorporating guidance for success within the design of websites and applications.&nbsp;</p>



<p class="wp-block-paragraph">I am currently working on a project to support our public schools’ work with organizations that seek to improve local education. There are many voices to hear from and accommodate when designing a digital process like this one. I must listen to all user parties to collect their concerns and pain points, then work to design a system and journey that is feasible and can support their tasks in an agreeable way- so the user will want to use it. Even though this field pertains to digital experiences, the ideas and strategies can overlap with other practices of design and advocacy.&nbsp;</p>



<p class="wp-block-paragraph"><strong>What was getting an MS in User Experience like? What areas do you wish you had learned more about?&nbsp;&nbsp;</strong></p>



<p class="wp-block-paragraph">I had a great time during the MS program at Kent State University. The online aspect not only made it more convenient to complete my projects and classes, but it concurrently reminded me of the importance of seamless digital experiences and inspired me to think of supportive designs. We had the opportunity to work in groups as a team, and even simulate work environments with assignments where we had to communicate with and present to ‘stakeholders,’ (our professor.) This program prepared me for vast opportunities, or to be what we call a UX unicorn &amp; do it all!&nbsp;</p>



<p class="wp-block-paragraph">I like that the staff and faculty encouraged us to pursue areas of UX that we felt most passionate about. The variety of classes offered us the chance to go deeper into different routes, for instance design, research, accessibility, and more. The culminating requirement could have been a project or portfolio, really putting everything we learned and worked on into practice before graduating. The one thing I wish we could have learned is popularly used UX software and practicing with it. I feel that could give us more experience essential for landing a User Experience role post-grad.&nbsp;</p>



<p class="wp-block-paragraph"><strong>Do you use anything you learned for your undergraduate degrees in International Relations</strong><strong>,&nbsp;</strong><strong>&nbsp;Political Science</strong><strong>, and French</strong><strong>&nbsp;that surprises you?&nbsp;&nbsp;</strong></p>



<p class="wp-block-paragraph">Surprisingly, there&nbsp;<em>are</em>&nbsp;similarities and crossovers in ideas and problem-solving techniques found throughout my studies. While the approaches to learning in each program were very different, I find that for me, user research and advocacy is comparable to the idea of diplomacy, a role found in the field of International Relations. UX is sort of like the middleman between users and developers, such as a diplomat would be the communicator/advocate between foreign parties.&nbsp;&nbsp;</p>



<p class="wp-block-paragraph">Another subject that piqued my interest in undergrad was foreign language and translation studies. The use of language is very prominent in UX and ultimately is what guides users to have a successful journey within a digital process or product. We must ensure that any user can use the platform successfully, so research should be conducted to support many languages and ensure that translations are accurate, intuitive, and equal when guiding users through a platform.&nbsp;&nbsp;</p>



<p class="wp-block-paragraph">In the UX design and research process, it is vital that research participants are diverse to sufficiently discover the needs and preferences of all potential users and not overlook groups. In my future studies, I would like to look more into how we can incorporate practices of equity and inclusion to promote social justice when designing technologies and organization developments.&nbsp;</p>



<p class="wp-block-paragraph"><strong>If you could give yourself 10 years ago advice from yourself today, what would it be?&nbsp;</strong></p>



<p class="wp-block-paragraph">People tend to think that they are not successful until they reach their goal, or get their dream job, etc. I’ve learned that you can still be very successful while working towards your goal. Even though it may not be accomplished yet, or you have not seen your dream come to fruition, every day is an opportunity to take one step closer to that dream, and in that alone there is success. I have realized that I will consistently be working towards a new goal, so success has become a redefined term to me. As long as I can stay true to myself, take advantage of good opportunities, and be focused on what matters, I will be able to keep climbing to redefined heights of success.&nbsp;&nbsp;</p>



<p class="wp-block-paragraph">I am currently pursuing a Doctorate degree in the field of Interprofessional Leadership with a concentration in Educational Technology while simultaneously working on my own UX projects. Although I do not currently have a UX title, the MS program and professional work I have done is supporting my continuing education, and providing crucial components for my research and understanding, as well as the opportunity for real world application in my experiences careerwise.&nbsp;</p>



<p class="wp-block-paragraph">I would like to tell my past self to not lose hope due to not achieving the ‘role’ that I set out to become. I understand that everything I am learning will be useful for my journey, even if I don’t get to practice it right away or in the anticipated capacity. I am and have been accumulating skills and knowledge that will support my future roles. I have faith that as I start to step into new forms of leadership and more opportunities for growth come my way, everything I have practiced and learned will come out to support my goal of improving lives and add to my own personal growth.&nbsp;</p>



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<p class="wp-block-paragraph">Do you know a stellar UX, UI, Product, or Software Designer or Researcher who has joined the field in the last five years that we should feature? Let us know!</p>



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