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	<title>Usability &#8211; UX Akron</title>
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		<title>World Usability Day 2026</title>
		<link>https://www.uxakron.com/2026/08/01/world-usability-day-2026/</link>
					<comments>https://www.uxakron.com/2026/08/01/world-usability-day-2026/#respond</comments>
		
		<dc:creator><![CDATA[Melanie Bozzelli]]></dc:creator>
		<pubDate>Sat, 01 Aug 2026 15:30:16 +0000</pubDate>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Usability]]></category>
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					<description><![CDATA[World Usability Day 2026 is happening on Thursday, November 12, 2026! This year&#8217;s theme is: &#8220;Designing a Sustainable Future with Ethical AI&#8221;.  The theme explores how ethical artificial intelligence can strengthen global collaboration to build a sustainable and equitable future. It casts a vision towards technology ecosystems where AI not only optimizes systems, but also&#8230;&#160;<a href="https://www.uxakron.com/2026/08/01/world-usability-day-2026/" rel="bookmark">Read More &#187;<span class="screen-reader-text">World Usability Day 2026</span></a>]]></description>
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															<img fetchpriority="high" decoding="async" width="1024" height="572" src="https://www.uxakron.com/wp-content/uploads/2026/08/wud-2026-ux-akron-gem-logo-1024x572.png" class="attachment-large size-large wp-image-4187" alt="World Usability Day 2026 with UX Akron" srcset="https://www.uxakron.com/wp-content/uploads/2026/08/wud-2026-ux-akron-gem-logo-1024x572.png 1024w, https://www.uxakron.com/wp-content/uploads/2026/08/wud-2026-ux-akron-gem-logo-300x167.png 300w, https://www.uxakron.com/wp-content/uploads/2026/08/wud-2026-ux-akron-gem-logo-768x429.png 768w, https://www.uxakron.com/wp-content/uploads/2026/08/wud-2026-ux-akron-gem-logo.png 1376w" sizes="(max-width: 1024px) 100vw, 1024px" />															</div>
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									<p><span style="font-weight: 400;">World Usability Day 2026 is happening on <strong>Thursday, November 12, 2026</strong>! This year&#8217;s theme is: &#8220;Designing a Sustainable Future with Ethical AI&#8221;. </span></p><p><span style="font-weight: 400;">The theme explores how ethical artificial intelligence can strengthen global collaboration to build a sustainable and equitable future. It casts a vision towards technology ecosystems where AI not only optimizes systems, but also includes shared human values that promote environmental stewardship, social equity, and collective well-being.</span></p><p><a href="https://worldusabilityday.org/"><strong>Learn more about WUD2026 theme</strong></a></p><p><span style="font-weight: 400;"><img src="https://s.w.org/images/core/emoji/17.0.2/72x72/1f5d3.png" alt="🗓" class="wp-smiley" style="height: 1em; max-height: 1em;" /></span><span style="font-weight: 400;"> Date: Thursday November 12, 2026 </span></p><p><span style="font-weight: 400;"><img src="https://s.w.org/images/core/emoji/17.0.2/72x72/1f4cd.png" alt="📍" class="wp-smiley" style="height: 1em; max-height: 1em;" /></span><span style="font-weight: 400;"> Location: Simon and Rose Mandel Theater Lobby: Tri-C East Campus, Highland Hills, OH</span></p><p><span style="font-weight: 400;"><img src="https://s.w.org/images/core/emoji/17.0.2/72x72/23f0.png" alt="⏰" class="wp-smiley" style="height: 1em; max-height: 1em;" /></span><span style="font-weight: 400;"> Event hours: 9:30 am to 4:00 pm</span></p><p><span style="font-weight: 400;">Continental breakfast and lunch will be served. </span></p>								</div>
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					<h2 class="elementor-heading-title elementor-size-default">Save your seat!</h2>				</div>
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									<p><a href="https://www.eventbrite.com/e/world-usability-day-2026-tickets-1996343400852"><strong>Register now for #WUD2026</strong></a></p>								</div>
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									<span class="elementor-button-text">Save My Seat for WUD2026!</span>
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					<h2 class="elementor-heading-title elementor-size-default">Volunteer to help with WUD2026</h2>				</div>
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									<p><span style="font-weight: 400;">Looking to get involved? We’d love your help with organizing, promoting, or operations during the event!</span></p><p><a href="https://www.uxakron.com/contact-us/"><strong>Volunteer for WUD2026</strong></a></p>								</div>
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					<h2 class="elementor-heading-title elementor-size-default">Speaker Proposals Now Open</h2>				</div>
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									<p><span style="font-weight: 400;">Interested in speaking at World Usability Day 2026? Speakers can submit proposals from <strong>August 1st through September 30th</strong>. </span></p><p><span style="font-weight: 400;">Topics for talks can align with this year&#8217;s theme: &#8220;Designing a Sustainable Future with Ethical AI&#8221;. </span></p><p><span style="font-weight: 400;">You can also submit talks for  general User Experience topics: design, research, strategy, content, etc. </span></p><p>Questions before you send a topic proposal? <a style="color: #036cbf;" href="https://www.uxakron.com/contact-us/"><strong>Contact UX Akron</strong></a> </p><p><span style="font-weight: 400;">Go to the <a href="https://share.hsforms.com/1tlZgo06SSDajmcSduXNRhQcehia"><strong>Speaker Proposal Form</strong></a></span></p><p><span style="font-weight: 400;"><img src="https://s.w.org/images/core/emoji/17.0.2/72x72/1f4e3.png" alt="📣" class="wp-smiley" style="height: 1em; max-height: 1em;" /> Deadline for proposals is <strong>September 30th, 2026</strong></span></p>								</div>
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						<span class="elementor-button-content-wrapper">
									<span class="elementor-button-text">Send Your Speaker Proposal</span>
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					<h2 class="elementor-heading-title elementor-size-default">Agenda</h2>				</div>
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									<p><span style="font-weight: 400;">Stay tuned for details. We&#8217;ll post the full agenda here as we finalize speakers and details closer to the event.</span></p>								</div>
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					<h2 class="elementor-heading-title elementor-size-default">WUD2026 Sponsor</h2>				</div>
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									<p><span style="font-weight: 400;">We are grateful to <a href="https://www.tri-c.edu/programs/creative-arts/visual-communications/index.html"><strong>Cuyahoga Community College, School of Creative Arts</strong></a> for serving as our event sponsor and venue partner.</span></p>								</div>
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															<img decoding="async" width="768" height="143" src="https://www.uxakron.com/wp-content/uploads/2026/04/tri-c-school-creative-arts-horizontal-768x143.jpg" class="attachment-medium_large size-medium_large wp-image-4137" alt="Tri-C School of Creative Arts" srcset="https://www.uxakron.com/wp-content/uploads/2026/04/tri-c-school-creative-arts-horizontal-768x143.jpg 768w, https://www.uxakron.com/wp-content/uploads/2026/04/tri-c-school-creative-arts-horizontal-300x56.jpg 300w, https://www.uxakron.com/wp-content/uploads/2026/04/tri-c-school-creative-arts-horizontal-1024x190.jpg 1024w, https://www.uxakron.com/wp-content/uploads/2026/04/tri-c-school-creative-arts-horizontal.jpg 1050w" sizes="(max-width: 768px) 100vw, 768px" />															</div>
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			</item>
		<item>
		<title>UX Akron Online Speakers</title>
		<link>https://www.uxakron.com/2026/02/22/ux-akron-online-speakers/</link>
					<comments>https://www.uxakron.com/2026/02/22/ux-akron-online-speakers/#respond</comments>
		
		<dc:creator><![CDATA[UX Akron]]></dc:creator>
		<pubDate>Sun, 22 Feb 2026 15:39:40 +0000</pubDate>
				<category><![CDATA[Accessibility]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Information Architecture]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Usability]]></category>
		<category><![CDATA[UX Tools]]></category>
		<category><![CDATA[UX Writing]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[Ohio UX Community]]></category>
		<category><![CDATA[Product Design]]></category>
		<guid isPermaLink="false">https://www.uxakron.com/?p=4068</guid>

					<description><![CDATA[Enjoy presentations you missed, or watch one you loved again from our collection of recorded online speakers. All presentations are organized by date and by topic. We&#8217;ll be adding to this list, so check back often! By Date 2026 Feb 2026 &#8211; Emily Ogle &#8220;Making AI a &#8216;Good Place&#8217;: Usability and Accessibility&#8221; https://bit.ly/4qQmkM6 Jan 2026&#8230;&#160;<a href="https://www.uxakron.com/2026/02/22/ux-akron-online-speakers/" rel="bookmark">Read More &#187;<span class="screen-reader-text">UX Akron Online Speakers</span></a>]]></description>
										<content:encoded><![CDATA[
<figure class="wp-block-image size-large"><img decoding="async" width="1024" height="546" src="https://www.uxakron.com/wp-content/uploads/2026/02/Screenshot-2026-02-22-at-10.33.18-AM-1-1024x546.png" alt="" class="wp-image-4071" srcset="https://www.uxakron.com/wp-content/uploads/2026/02/Screenshot-2026-02-22-at-10.33.18-AM-1-1024x546.png 1024w, https://www.uxakron.com/wp-content/uploads/2026/02/Screenshot-2026-02-22-at-10.33.18-AM-1-300x160.png 300w, https://www.uxakron.com/wp-content/uploads/2026/02/Screenshot-2026-02-22-at-10.33.18-AM-1-768x409.png 768w, https://www.uxakron.com/wp-content/uploads/2026/02/Screenshot-2026-02-22-at-10.33.18-AM-1-1536x819.png 1536w, https://www.uxakron.com/wp-content/uploads/2026/02/Screenshot-2026-02-22-at-10.33.18-AM-1.png 1932w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p class="wp-block-paragraph">Enjoy presentations you missed, or watch one you loved again from our collection of recorded online speakers. All presentations are organized by date and by topic. We&#8217;ll be adding to this list, so check back often!</p>



<h2 class="wp-block-heading">By Date</h2>



<h4 class="wp-block-heading">2026</h4>



<p class="wp-block-paragraph">Feb 2026 &#8211; Emily Ogle &#8220;Making AI a &#8216;Good Place&#8217;: Usability and Accessibility&#8221; <a href="https://bit.ly/4qQmkM6">https://bit.ly/4qQmkM6</a></p>



<p class="wp-block-paragraph">Jan 2026 &#8211; Anne Cantera &#8220;The ABC&#8217;s of Conversation Design&#8221; <a href="https://bit.ly/4sSB52U">https://bit.ly/4sSB52U</a></p>



<p class="wp-block-paragraph"></p>



<h4 class="wp-block-heading">2025</h4>



<p class="wp-block-paragraph">Oct 2025 &#8211; Carianne Tuckley &#8220;Sexy vs Scrappy Tech: Using IA and AI to Help Real People Do Everyday Things&#8221; <a href="https://bit.ly/3WUZkie">https://bit.ly/3WUZkie</a></p>



<p class="wp-block-paragraph">Sept 2025 &#8211; Michele Oliver &#8220;Beyond Personas: Designing with Jobs-to-be-Done in Mind&#8221; <a href="https://bit.ly/3IGrf1Z">https://bit.ly/3IGrf1Z</a></p>



<p class="wp-block-paragraph">July 2025 &#8211; Thomas Stokes &#8220;Calculating ROI in UX Research: Quantifying the Value of UX to Business Leaders&#8221; <a href="https://bit.ly/4fbtkik">https://bit.ly/4fbtkik</a></p>



<p class="wp-block-paragraph">June 2025 &#8211; Sean Van Tyne &#8220;Moving from Product-centric to Customer-centric&#8221; <a href="https://bit.ly/46iG6ci">https://bit.ly/46iG6ci</a></p>



<p class="wp-block-paragraph">May 2025 &#8211; Dee Sadler &#8220;Measuring and Managing Success: For the Individual, Team, and Leadership&#8221; <a href="https://bit.ly/4kCPMCm">https://bit.ly/4kCPMCm</a></p>



<p class="wp-block-paragraph">March 2025 &#8211; Amit Sathe and Marina Lin &#8220;The Experience Scorecard&#8221; <a href="https://bit.ly/3QOq5lv">https://bit.ly/3QOq5lv</a></p>



<p class="wp-block-paragraph"></p>



<h4 class="wp-block-heading">2024</h4>



<p class="wp-block-paragraph">June 2024 &#8211; Dennis Cheatham &#8220;Translating Theory to Designing for Memorable Experiences&#8221; <a href="https://youtu.be/jwHwc_I-zfU?si=nJW8zyAi68REZd3F">https://youtu.be/jwHwc_I-zfU?si=nJW8zyAi68REZd3F</a></p>



<p class="wp-block-paragraph">May 2024 &#8211; Kelsey Thomson &#8220;Augmenting Human Insight: Enhancing Listening in Qualitative Research with AI&#8221; <a href="https://youtu.be/7vxlfNSyNuU?si=aBv6OBI67iDSts0I">https://youtu.be/7vxlfNSyNuU?si=aBv6OBI67iDSts0I</a></p>



<p class="wp-block-paragraph"></p>



<div style="height:50px" aria-hidden="true" class="wp-block-spacer"></div>



<h2 class="wp-block-heading">By Topic</h2>



<h4 class="wp-block-heading">Accessibility</h4>



<p class="wp-block-paragraph">Feb 2026 &#8211; Emily Ogle &#8220;Making AI a &#8216;Good Place&#8217;: Usability and Accessibility&#8221; <a href="https://bit.ly/4qQmkM6">https://bit.ly/4qQmkM6</a><br></p>



<h4 class="wp-block-heading">AI</h4>



<p class="wp-block-paragraph">Feb 2026 &#8211; Emily Ogle &#8220;Making AI a &#8216;Good Place&#8217;: Usability and Accessibility&#8221; <a href="https://bit.ly/4qQmkM6">https://bit.ly/4qQmkM6</a></p>



<p class="wp-block-paragraph">Jan 2026 &#8211; Anne Cantera &#8220;The ABC&#8217;s of Conversation Design&#8221; <a href="https://bit.ly/4sSB52U">https://bit.ly/4sSB52U</a></p>



<p class="wp-block-paragraph">Oct 2025 &#8211; Carianne Tuckley &#8220;Sexy vs Scrappy Tech: Using IA and AI to Help Real People Do Everyday Things&#8221; <a href="https://bit.ly/3WUZkie">https://bit.ly/3WUZkie</a></p>



<p class="wp-block-paragraph">May 2024 &#8211; Kelsey Thomson &#8220;Augmenting Human Insight: Enhancing Listening in Qualitative Research with AI&#8221; <a href="https://youtu.be/7vxlfNSyNuU?si=aBv6OBI67iDSts0I">https://youtu.be/7vxlfNSyNuU?si=aBv6OBI67iDSts0I</a></p>



<p class="wp-block-paragraph"></p>



<h4 class="wp-block-heading">Business Side of UX</h4>



<p class="wp-block-paragraph">July 2025 &#8211; Thomas Stokes &#8220;Calculating ROI in UX Research: Quantifying the Value of UX to Business Leaders&#8221; <a href="https://bit.ly/4fbtkik">https://bit.ly/4fbtkik</a></p>



<p class="wp-block-paragraph">June 2025 &#8211; Sean Van Tyne &#8220;Moving from Product-centric to Customer-centric&#8221; <a href="https://bit.ly/46iG6ci">https://bit.ly/46iG6ci</a></p>



<p class="wp-block-paragraph">May 2025 &#8211; Dee Sadler &#8220;Measuring and Managing Success: For the Individual, Team, and Leadership&#8221; <a href="https://bit.ly/4kCPMCm">https://bit.ly/4kCPMCm</a><br></p>



<p class="wp-block-paragraph"></p>



<h4 class="wp-block-heading">Conversation Design</h4>



<p class="wp-block-paragraph">Jan 2026 &#8211; Anne Cantera &#8220;The ABC&#8217;s of Conversation Design&#8221; <a href="https://bit.ly/4sSB52U">https://bit.ly/4sSB52U</a><br></p>



<h4 class="wp-block-heading">Information Architecture</h4>



<p class="wp-block-paragraph">Oct 2025 &#8211; Carianne Tuckley &#8220;Sexy vs Scrappy Tech: Using IA and AI to Help Real People Do Everyday Things&#8221; <a href="https://bit.ly/3WUZkie">https://bit.ly/3WUZkie</a></p>



<p class="wp-block-paragraph"></p>



<h4 class="wp-block-heading">Personas</h4>



<p class="wp-block-paragraph">Sept 2025 &#8211; Michele Oliver &#8220;Beyond Personas: Designing with Jobs-to-be-Done in Mind&#8221; <a href="https://bit.ly/3IGrf1Z">https://bit.ly/3IGrf1Z</a></p>



<p class="wp-block-paragraph"></p>



<h4 class="wp-block-heading">Product Design and Managment</h4>



<p class="wp-block-paragraph">June 2025 &#8211; Sean Van Tyne &#8220;Moving from Product-centric to Customer-centric&#8221; <a href="https://bit.ly/46iG6ci">https://bit.ly/46iG6ci</a></p>



<p class="wp-block-paragraph">May 2025 &#8211; Dee Sadler &#8220;Measuring and Managing Success: For the Individual, Team, and Leadership&#8221; <a href="https://bit.ly/4kCPMCm">https://bit.ly/4kCPMCm</a></p>



<p class="wp-block-paragraph">March 2025 &#8211; Amit Sathe and Marina Lin &#8220;The Experience Scorecard&#8221; <a href="https://bit.ly/3QOq5lv">https://bit.ly/3QOq5lv</a></p>



<p class="wp-block-paragraph">June 2024 &#8211; Dennis Cheatham &#8220;Translating Theory to Designing for Memorable Experiences&#8221; <a href="https://youtu.be/jwHwc_I-zfU?si=nJW8zyAi68REZd3F">https://youtu.be/jwHwc_I-zfU?si=nJW8zyAi68REZd3F</a><br></p>



<h4 class="wp-block-heading">Surprise and Delight</h4>



<p class="wp-block-paragraph">June 2024 &#8211; Dennis Cheatham &#8220;Translating Theory to Designing for Memorable Experiences&#8221; <a href="https://youtu.be/jwHwc_I-zfU?si=nJW8zyAi68REZd3F">https://youtu.be/jwHwc_I-zfU?si=nJW8zyAi68REZd3F</a></p>



<p class="wp-block-paragraph"></p>



<h4 class="wp-block-heading">Usability</h4>



<p class="wp-block-paragraph">Feb 2026 &#8211; Emily Ogle &#8220;Making AI a &#8216;Good Place&#8217;: Usability and Accessibility&#8221; <a href="https://bit.ly/4qQmkM6">https://bit.ly/4qQmkM6</a></p>



<p class="wp-block-paragraph">June 2024 &#8211; Dennis Cheatham &#8220;Translating Theory to Designing for Memorable Experiences&#8221; <a href="https://youtu.be/jwHwc_I-zfU?si=nJW8zyAi68REZd3F">https://youtu.be/jwHwc_I-zfU?si=nJW8zyAi68REZd3F</a><br></p>



<h4 class="wp-block-heading">UX Research</h4>



<p class="wp-block-paragraph">July 2025 &#8211; Thomas Stokes &#8220;Calculating ROI in UX Research: Quantifying the Value of UX to Business Leaders&#8221; <a href="https://bit.ly/4fbtkik">https://bit.ly/4fbtkik</a></p>



<p class="wp-block-paragraph">March 2025 &#8211; Amit Sathe and Marina Lin &#8220;The Experience Scorecard&#8221; <a href="https://bit.ly/3QOq5lv">https://bit.ly/3QOq5lv</a></p>



<p class="wp-block-paragraph">May 2024 &#8211; Kelsey Thomson &#8220;Augmenting Human Insight: Enhancing Listening in Qualitative Research with AI&#8221; <a href="https://youtu.be/7vxlfNSyNuU?si=aBv6OBI67iDSts0I">https://youtu.be/7vxlfNSyNuU?si=aBv6OBI67iDSts0I</a></p>



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		<title>World Usability Day 2024</title>
		<link>https://www.uxakron.com/2024/10/23/save-the-date-world-usability-day-2024/</link>
					<comments>https://www.uxakron.com/2024/10/23/save-the-date-world-usability-day-2024/#respond</comments>
		
		<dc:creator><![CDATA[UX Akron]]></dc:creator>
		<pubDate>Wed, 23 Oct 2024 19:29:36 +0000</pubDate>
				<category><![CDATA[Accessibility]]></category>
		<category><![CDATA[Careers In UX]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Usability]]></category>
		<category><![CDATA[Ohio UX Community]]></category>
		<category><![CDATA[Product Design]]></category>
		<category><![CDATA[World Usability Day]]></category>
		<guid isPermaLink="false">https://www.uxakron.com/?p=3378</guid>

					<description><![CDATA[Register today for World Usability Day 2024 Hear from UX Professionals from throughout Northeast Ohio speak about Designing For A Better World. When: Thursday, November 14th, 2024 from 10:00 am to 4:00 pm.  Where: Akron-Summit County Main Library &#8211; 60 S. High Street in Akron, OH Registration is free, includes breakfast and lunch, and is open now!&#8230;&#160;<a href="https://www.uxakron.com/2024/10/23/save-the-date-world-usability-day-2024/" rel="bookmark">Read More &#187;<span class="screen-reader-text">World Usability Day 2024</span></a>]]></description>
										<content:encoded><![CDATA[		<div data-elementor-type="wp-post" data-elementor-id="3378" class="elementor elementor-3378" data-elementor-post-type="post">
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<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="592" class="wp-image-3382" src="https://www.uxakron.com/wp-content/uploads/2024/07/WUD-24-1-1024x592.png" alt="World Usability Day is November 14, 2024 in Akron, OH." srcset="https://www.uxakron.com/wp-content/uploads/2024/07/WUD-24-1-1024x592.png 1024w, https://www.uxakron.com/wp-content/uploads/2024/07/WUD-24-1-300x173.png 300w, https://www.uxakron.com/wp-content/uploads/2024/07/WUD-24-1-768x444.png 768w, https://www.uxakron.com/wp-content/uploads/2024/07/WUD-24-1-1536x888.png 1536w, https://www.uxakron.com/wp-content/uploads/2024/07/WUD-24-1-2048x1184.png 2048w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>
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<div class="wp-block-spacer" style="height: 52px;" aria-hidden="true"> </div>
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<p class="wp-block-paragraph"><strong><img decoding="async" class="emoji" role="img" draggable="false" src="https://s.w.org/images/core/emoji/15.0.3/svg/1f389.svg" alt="&#x1f389;" /> <a href="https://www.meetup.com/uxakron/events/303750770/">Register today for World Usability Day 2024 </a></strong></p>
<p></p>
<p></p>
<p class="wp-block-paragraph">Hear from UX Professionals from throughout Northeast Ohio speak about <a href="https://www.worldusabilityday.org">Designing For A Better World</a>.</p>
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<div class="wp-block-spacer" style="height: 35px;" aria-hidden="true"> </div>
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<p class="wp-block-paragraph"><img decoding="async" class="emoji" role="img" draggable="false" src="https://s.w.org/images/core/emoji/15.0.3/svg/23f0.svg" alt="&#x23f0;" /> When: <strong>Thursday, November 14th, 2024 from 10:00 am to 4:00 pm. </strong></p>
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<p class="wp-block-paragraph"><img decoding="async" class="emoji" role="img" draggable="false" src="https://s.w.org/images/core/emoji/15.0.3/svg/1f4cd.svg" alt="&#x1f4cd;" /> Where: <strong>Akron-Summit County Main Library</strong> &#8211; 60 S. High Street in Akron, OH</p>
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<p class="wp-block-paragraph"><img decoding="async" class="emoji" role="img" draggable="false" src="https://s.w.org/images/core/emoji/15.0.3/svg/1f39f.svg" alt="&#x1f39f;" /> <strong><a href="https://www.meetup.com/uxakron/events/303750770/">Registration is free, includes breakfast and lunch, and is open now!</a></strong></p>
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<div class="wp-block-spacer" style="height: 36px;" aria-hidden="true"> </div>
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<p class="wp-block-paragraph"><img decoding="async" class="emoji" role="img" draggable="false" src="https://s.w.org/images/core/emoji/15.0.3/svg/1f64b-1f3fd-200d-2640-fe0f.svg" alt="&#x1f64b;&#x1f3fd;&#x200d;&#x2640;" /> <strong>Interested in Volunteering?</strong></p>
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<p class="wp-block-paragraph">Want to help out on the day of the event? We&#8217;d love the extra hands! <a href="https://www.uxakron.com/contact-us/"><strong>Let us know you&#8217;d like to volunteer.</strong></a></p>
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<p class="wp-block-paragraph"><img decoding="async" class="emoji" role="img" draggable="false" src="https://s.w.org/images/core/emoji/15.0.3/svg/1f47e.svg" alt="&#x1f47e;" /> <strong>Speaker Lineup</strong>:</p>
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<p class="wp-block-paragraph"><strong>Jennifer Homentosky</strong> on UX and the Vision Impaired User</p>
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<p class="wp-block-paragraph"><a href="https://www.linkedin.com/in/jenniferlbeard">https://www.linkedin.com/in/jenniferlbeard</a></p>
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<p class="wp-block-paragraph">Jennifer will discuss the importance of UX to the vision impaired community from printed materials, to apps, and more.</p>
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<figure class="wp-block-image is-resized"><img decoding="async" style="width: 400px;" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXenD7piiy_F7Y5GYEav9o7VeSPB5ZM5u_dSdrk5CNw7MbMpTzJ8QUhLJxNV0-nnQzkkxHzP16BfDvG31EENDz2QFS_7ZSlIJyybvL6bN7Fcmg3JvIQ1iDjI-hLRHCgRk4AqVU-nvRLmYR32rDewMo1PMqbx?key=yFh76VF7Rjz0fIokSrLThQ" alt="" /></figure>
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<hr class="wp-block-separator has-alpha-channel-opacity" />
<p><strong>Shawn Kenney</strong> on Solving traffic issues through Human-Centered Design</p>
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<p class="wp-block-paragraph"><a href="https://www.linkedin.com/in/shawnkenney">https://www.linkedin.com/in/shawnkenney</a></p>
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<p></p>
<p class="wp-block-paragraph">We talk about &#8220;wicked&#8221; and &#8220;big hairy problems&#8221; all the time as designers. But are there limits to this? For my masters degree program in UX at the Maryland Institute College of Art, I wanted to see if I could understand why drivers were regularly driving left of center on my street in Cleveland, and if HCD could provide a solution.</p>
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<p></p>
<figure class="wp-block-image size-full is-resized"><img loading="lazy" decoding="async" width="400" height="400" class="wp-image-3512" style="width: 400px;" src="https://www.uxakron.com/wp-content/uploads/2024/10/shawn-kenney-headshot-sq.png" alt="" srcset="https://www.uxakron.com/wp-content/uploads/2024/10/shawn-kenney-headshot-sq.png 750w, https://www.uxakron.com/wp-content/uploads/2024/10/shawn-kenney-headshot-sq-300x300.png 300w, https://www.uxakron.com/wp-content/uploads/2024/10/shawn-kenney-headshot-sq-150x150.png 150w" sizes="(max-width: 400px) 100vw, 400px" /></figure>
<p></p>
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<hr class="wp-block-separator has-alpha-channel-opacity" />
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<p class="wp-block-paragraph"><strong>Tasha Markovich</strong> on Why Product Teams Including UX should care about Telemetry Data!</p>
<p></p>
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<p class="wp-block-paragraph"><a href="https://www.linkedin.com/in/tashamarkovich">https://www.linkedin.com/in/tashamarkovich</a></p>
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<p class="wp-block-paragraph">Tasha will speak about: What is product telemetry? Why is it important to product teams and UX? How it can be used to bring growth to your organization?</p>
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<p></p>
<figure class="wp-block-image is-resized"><img decoding="async" style="width: 400px;" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXd2AMYMvCYYUTQLyUJ9WeV1bcGEoB6mSebKDcRI2hOFbZO4lVbBsQA-EcOyN3m5ZTDbAXb2FdJov93kBZlWU7IqIAldd7BriqEDePfmpbwiqM_g1ahyXPwwE2-C6HC3vBVP_5RvHusPAPMWARnbEd5r3oM?key=yFh76VF7Rjz0fIokSrLThQ" alt="" /></figure>
<p></p>
<p></p>
<hr class="wp-block-separator has-alpha-channel-opacity" />
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<p class="wp-block-paragraph"><strong>Felesia McDonald </strong>on AI and UX design: The Role of AI in UX Design</p>
<p></p>
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<p class="wp-block-paragraph"><a href="https://www.linkedin.com/in/felesiamcdonald">https://www.linkedin.com/in/felesiamcdonald</a></p>
<p></p>
<p></p>
<p class="wp-block-paragraph">AI is becoming an essential tool in UX design, allowing designers to create more personalized, efficient, and innovative user experiences. By understanding the basics of AI and its practical applications, UX designers can leverage these technologies to improve their design processes and stay competitive in the evolving field of user experience.</p>
<p></p>
<p></p>
<figure class="wp-block-image is-resized"><img decoding="async" style="width: 400px;" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXdOdtqGALi7sJefmcci0FWeKd5_dHrcOatH0vaxEWZulHGm0b1O-8GT9TEu-2ZrafIJ9lOsivmei47gNgMcS8-wdflHJ6awgtGbr299SrVpgQbD2DxbR9SOkXDn8xlbAI-1FBT2xly2iQA7h-hrkIT9weu9?key=yFh76VF7Rjz0fIokSrLThQ" alt="" /></figure>
<p></p>
<p></p>
<hr class="wp-block-separator has-alpha-channel-opacity" />
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<p class="wp-block-paragraph"><strong>Stephen Morrissey</strong> on Improving Your Research Skills by Increasing Your Empathy</p>
<p></p>
<p></p>
<p class="wp-block-paragraph"><a href="https://www.linkedin.com/in/stephenbmorrissey">https://www.linkedin.com/in/stephenbmorrissey</a></p>
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<p class="wp-block-paragraph">A wonderful byproduct of UX research is the empathy for your user’s situation. Yet there are many ways to continue to boost your empathy. The most amazing thing is that with greater empathy for a people group, you can ask better research questions, further driving the quality of your design decisions. Yet what if we could continue to gain empathy while not at work? In this presentation I will walk through the methods I have tried and which had the largest impacts on my research skills and insights.</p>
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<figure class="wp-block-image is-resized"><img decoding="async" style="width: 400px;" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXcc4cCgnsF1jDnoeoqGLZZ1all2NMkK7galfeTppr4VJZb6Whp9DnakJ_m8rRuy1ptuwO4hdGYmcW2VkGOx5nVA5Aw5kRoQf0DgeMTGMPP9bHfU_pZk_uHjZZ9IyTumj_Y-q2xX_bG1AYyEst-pBFI_hMY?key=yFh76VF7Rjz0fIokSrLThQ" alt="" /></figure>
<p></p>
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<hr class="wp-block-separator has-alpha-channel-opacity" />
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<p class="wp-block-paragraph"><strong>Jeff Rodgers</strong> on Writing Great Alt+Text</p>
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<p class="wp-block-paragraph"><a href="https://www.linkedin.com/in/jroda11y">https://www.linkedin.com/in/jroda11y</a></p>
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<p></p>
<p class="wp-block-paragraph">Missing or incorrect alt text is one of the top accessibility issues found on websites, according to WebAIM. It is also one of the easiest to fix! This presentation will explain why alt text is essential for web accessibility, how it works with assistive technologies like screen readers, and how to write effective alternative text for the seven types of images classified by the W3C. This includes informative images, decorative images, and complex images such as graphs, charts, and maps. By the end of this session, you will have a clear understanding of how to create alt text that is both concise and descriptive, ensuring your website is accessible to all users.</p>
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<p></p>
<p class="wp-block-paragraph">This presentation is tailored to developers, content creators, and accessibility advocates seeking to ensure compliance with WCAG 2.2 and provide an inclusive digital experience for all users.</p>
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<figure class="wp-block-image is-resized"><img decoding="async" style="width: 400px;" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXcPJ9ow6g77YhR_jBZv5O74Z1eiqDj67k0NrgCp8HdPaUraZmeMnbROJPN8BeQzLWWrJOh3Jk3Kv61eU2hsQA7_j26gIVWIMLhgLIrre9L8of7X01a77OQBpZJ1r_spGn3_pqENT4gSA8ZFfXkpb9phVFd8?key=yFh76VF7Rjz0fIokSrLThQ" alt="" /></figure>
<p></p>
<p></p>
<hr class="wp-block-separator has-alpha-channel-opacity" />
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<p class="wp-block-paragraph"><strong>Holly Sander</strong> on Color Conscious: Making Digital Spaces Accessible</p>
<p></p>
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<p class="wp-block-paragraph"><a href="https://www.linkedin.com/in/holly-murphy-sander">https://www.linkedin.com/in/holly-murphy-sander</a></p>
<p></p>
<p></p>
<p class="wp-block-paragraph">Holly will dive into what colorblindness is, why it should be considered when designing, and strategies for designing with colorblind users in mind. I&#8217;ll share real stories, best practices, and some tools to test colors. You’ll discover that considering colorblindness in your visuals isn’t just about tackling an obstacle—it&#8217;s about offering inclusive and superior experiences to all our users.</p>
<p></p>
<p></p>
<figure class="wp-block-image is-resized"><img decoding="async" style="width: 400px;" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXcfqquQK-07nFpOE80zFoTazO1f3OIwKOEr61F2Qd-Gb2H8IAP_-suA-Jl30oapDi0SUVqxpcL6akaUx4q08l6OccOLjY1rD2qI6GSH_FX-O0vF7bhk-ES7L2S7QasfgiV-WYHbtE2UKTjAcggFzbHVJmyg?key=yFh76VF7Rjz0fIokSrLThQ" alt="" /></figure>
<p></p>
<p></p>
<hr class="wp-block-separator has-alpha-channel-opacity" />
<p></p>
<p></p>
<p class="wp-block-paragraph"><strong>LaToya Smith</strong> on A New Dimension: Exploring Accessibility in Creative Content</p>
<p></p>
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<p class="wp-block-paragraph"><a href="https://www.linkedin.com/in/latoya-v-smith">https://www.linkedin.com/in/latoya-v-smith</a></p>
<p></p>
<p></p>
<p class="wp-block-paragraph">A thought-provoking discussion on how we can make the world of comics and graphic novels more inclusive and accessible to everyone. In this talk, we&#8217;ll delve into the benefits of introducing braille, large print, and alt text to these beloved forms of storytelling.</p>
<p></p>
<p></p>
<p class="wp-block-paragraph">Discover how working closely with members of the disabled community can lead to innovative solutions that enhance the user experience for all readers. Learn about real-world examples and success stories that demonstrate the positive impact of accessibility on both creators and audiences. Explore the benefits of making comics accessible, from expanding the audience to fostering greater empathy and understanding.</p>
<p></p>
<p></p>
<p class="wp-block-paragraph">Whether you&#8217;re a comic book enthusiast, a designer, or simply interested in creating a more inclusive world, this talk will provide valuable insights and inspire you to take action.</p>
<p></p>
<p></p>
<figure class="wp-block-image is-resized"><img decoding="async" style="width: 400px;" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXeizO0NCXX3JICKjw37fp4dn274GJEBLo9LduBGmHwMaaFf-wTL29ChJajSoUKueH9-0GBNOt7YvZsHuGLYuLSY7sMXf1Vg88JW6-E85DALs188Eudf84EQVX6q6mB0ruKf63laPG9NKwyrJA_EHEOkKnTu?key=yFh76VF7Rjz0fIokSrLThQ" alt="" /></figure>
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<p></p>
<p class="wp-block-paragraph"><strong>James Warnken</strong> on Exploring Accessibility Throughout The Product Lifecycle</p>
<p></p>
<p></p>
<p class="wp-block-paragraph"><a href="https://www.linkedin.com/in/jameswarnken/">https://www.linkedin.com/in/jameswarnken/</a></p>
<p></p>
<p></p>
<p class="wp-block-paragraph">James’ presentation will highlight the importance of accessibility throughout the entire product lifecycle (planning, research, design, development, QA, maintenance/update), not just once the product is launched.</p>
<p></p>
<p></p>
<figure class="wp-block-image is-resized"><img decoding="async" style="width: 400px;" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXf5MZUTeLIpQk3Nqwyaj-AB4fDxQQpnfaCCIxrGdB5QNmB4Gqvn0jE6Z8OAct890o67wA_hliK8_sGpMtml9WAitnchcDwFlOjf4uV_CZwW4AZ48NSKahP8-LQcGsXF5tPp7fdBt7GUggya6Gxq8ARH5LPK?key=yFh76VF7Rjz0fIokSrLThQ" alt="" /></figure>
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					<h2 class="elementor-heading-title elementor-size-default">Agenda</h2>				</div>
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									<p><strong>10:00-10:20</strong> &#8211; Check in<br /><strong>10:20-10:30</strong> &#8211; Welcome and announcements<br /><strong>10:30-11:00</strong> &#8211; Improving Your Research Skills by Increasing Your Empathy &#8211; Stephen Morrisey<br /><strong>11:00-11:15</strong> &#8211; UX and the Vision Impaired User &#8211; Jennifer Homentosky<br /><strong>11:15-11:45</strong> &#8211; AI and UX design: The Role of AI in UX Design &#8211; Felesia McDonald<br /><strong>11:45-12:00 Noon &#8211; Break</strong><br /><strong>12:00-12:30</strong> &#8211; Color Conscious: Making Digital Spaces Accessible &#8211; Holly Sander<br /><strong>12:30-1:00</strong> &#8211; Exploring Accessibility Throughout The Product Lifecycle &#8211; James Warnken<br /><strong>1:00-1:45 &#8211; Lunch</strong><br /><strong>1:45-2:00</strong> &#8211; Solving traffic issues through HCD &#8211; Shawn Kenney<br /><strong>2:00-2:30</strong> &#8211; Writing Great Alt+Text &#8211; Jeff Rodgers<br /><strong>2:30-2:45 &#8211; Break/Announcements/Giveaways</strong><br /><strong>2:45-3:15</strong> &#8211; Why Product Teams Including UX should care about Telemetry Data! &#8211; Tasha Markovich<br /><strong>3:15-3:45</strong> &#8211; A New Dimension: Exploring Accessibility in Creative Content &#8211; LaToya Smith<br /><strong>3:45-4:00 &#8211;</strong> Wrap-up and closing remarks.</p>								</div>
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		<title>Heard &#038; Seen</title>
		<link>https://www.uxakron.com/2024/06/02/heard-seen-3/</link>
					<comments>https://www.uxakron.com/2024/06/02/heard-seen-3/#respond</comments>
		
		<dc:creator><![CDATA[Christina Turner]]></dc:creator>
		<pubDate>Sun, 02 Jun 2024 16:03:25 +0000</pubDate>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Usability]]></category>
		<category><![CDATA[UX Tools]]></category>
		<category><![CDATA[Books]]></category>
		<category><![CDATA[heard & seen]]></category>
		<category><![CDATA[Podcasts]]></category>
		<category><![CDATA[Pop Culture]]></category>
		<guid isPermaLink="false">https://www.uxakron.com/?p=3336</guid>

					<description><![CDATA[ The UX Akron team is always seeking fresh perspectives on User Experience, Product Design, Interface Design, and Content Strategy. Here’s what we’re enjoying right now: 💻 Blog Posts: 5 Things I Learned About Leadership from the Death &#38; Rebirth of Microsoft by Dare Obasanjo https://dareobasanjo.medium.com/5-things-i-learned-about-leadership-from-the-death-rebirth-of-microsoft-3eaf42567061 How much influence does a leader really have? A TON,&#8230;&#160;<a href="https://www.uxakron.com/2024/06/02/heard-seen-3/" rel="bookmark">Read More &#187;<span class="screen-reader-text">Heard &#38; Seen</span></a>]]></description>
										<content:encoded><![CDATA[
<p class="wp-block-paragraph"> <strong>The UX Akron team is always seeking fresh perspectives on User Experience, Product Design, Interface Design, and Content Strategy. Here’s what we’re enjoying right now:</strong></p>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="731" src="https://www.uxakron.com/wp-content/uploads/2024/06/HeardSeen_Summer-24-01-1024x731.png" alt="" class="wp-image-3340" srcset="https://www.uxakron.com/wp-content/uploads/2024/06/HeardSeen_Summer-24-01-1024x731.png 1024w, https://www.uxakron.com/wp-content/uploads/2024/06/HeardSeen_Summer-24-01-300x214.png 300w, https://www.uxakron.com/wp-content/uploads/2024/06/HeardSeen_Summer-24-01-768x549.png 768w, https://www.uxakron.com/wp-content/uploads/2024/06/HeardSeen_Summer-24-01-1536x1097.png 1536w, https://www.uxakron.com/wp-content/uploads/2024/06/HeardSeen_Summer-24-01-2048x1463.png 2048w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p class="wp-block-paragraph"></p>



<p class="wp-block-paragraph"><img src="https://s.w.org/images/core/emoji/17.0.2/72x72/1f4bb.png" alt="💻" class="wp-smiley" style="height: 1em; max-height: 1em;" /> Blog Posts:</p>



<p class="wp-block-paragraph"><strong>5 Things I Learned About Leadership from the Death &amp; Rebirth of Microsoft by Dare Obasanjo</strong></p>



<p class="wp-block-paragraph"><a href="https://dareobasanjo.medium.com/5-things-i-learned-about-leadership-from-the-death-rebirth-of-microsoft-3eaf42567061">https://dareobasanjo.medium.com/5-things-i-learned-about-leadership-from-the-death-rebirth-of-microsoft-3eaf42567061</a></p>



<p class="wp-block-paragraph">How much influence does a leader really have? A TON, especially over the culture of a workplace, which impacts everything that comes out of it. In this post, Obasanjo talks about what Microsoft&#8217;s Lost Decade was like from the inside, and what it was like after. An illuminating read.</p>



<p class="wp-block-paragraph"></p>



<p class="wp-block-paragraph"><strong>Don’t make “data-driven product decisions”—build a data-driven semantic environment by Pavel Samsonov</strong></p>



<p class="wp-block-paragraph"><a href="https://uxdesign.cc/dont-make-data-driven-product-decisions-build-a-data-driven-semantic-environment-3220d177b73f">https://uxdesign.cc/dont-make-data-driven-product-decisions-build-a-data-driven-semantic-environment-3220d177b73f</a></p>



<p class="wp-block-paragraph">A fantastic look at why it can feel like you&#8217;re speaking past coworkers when presenting data insights.  Samsonov talks about how companies develop collective mental models, and how no amount of data-points can hope to dislodge these assumptions. To change people&#8217;s minds, you&#8217;ll need to change the semantic environment of your organization.</p>



<p class="wp-block-paragraph"><em>“When you over-rule designers’ judgment about users’ needs, you are telling them to spend less energy solving problems and more energy selling you on solutions.” &#8211;<a href="https://miniver.blogspot.com/2023/03/ux-designers-must-own-design-judgment.html" target="_blank" rel="noreferrer noopener">Jonathan Korman</a></em></p>



<p class="wp-block-paragraph"></p>



<p class="wp-block-paragraph"><img src="https://s.w.org/images/core/emoji/17.0.2/72x72/1f3a7.png" alt="🎧" class="wp-smiley" style="height: 1em; max-height: 1em;" /> Podcast:</p>



<p class="wp-block-paragraph"><strong>Rosenfeld Review Podcast</strong></p>



<p class="wp-block-paragraph"><a href="https://rosenfeldmedia.com/podcasts">https://rosenfeldmedia.com/podcasts</a></p>



<p class="wp-block-paragraph">Influential industry publisher Lou Rosenfeld hosts a variety of guests on topics of import to UX and Product Design. Recent episodes have offered interesting perspectives on both working<strong><em> with</em></strong> AI and working <strong><em>on</em></strong> AI. This show is a treasure trove of names and concepts of import in our field.</p>



<p class="wp-block-paragraph"></p>



<p class="wp-block-paragraph"><img src="https://s.w.org/images/core/emoji/17.0.2/72x72/1f4da.png" alt="📚" class="wp-smiley" style="height: 1em; max-height: 1em;" /> Book:</p>



<p class="wp-block-paragraph"><strong>The Art of Explanation: How to Communicate with Clarity and Confidence by Ros Atkins</strong></p>



<p class="wp-block-paragraph"><a href="https://bookshop.org/p/books/the-art-of-explanation-how-to-communicate-with-clarity-and-confidence-ros-atkins/21172586?ean=9781472298416">https://bookshop.org/p/books/the-art-of-explanation-how-to-communicate-with-clarity-and-confidence-ros-atkins/21172586?ean=9781472298416</a></p>



<p class="wp-block-paragraph">Clear communication is essential to rallying your team, persuading your boss, and having impact in your role.  BBC journalist Ros Atkins shares what&#8217;s he&#8217;s learned about effective messaging.</p>



<p class="wp-block-paragraph"></p>



<p class="wp-block-paragraph"><img src="https://s.w.org/images/core/emoji/17.0.2/72x72/1f4f1.png" alt="📱" class="wp-smiley" style="height: 1em; max-height: 1em;" />In Pop Culture:</p>



<p class="wp-block-paragraph"><strong>Controversy around Crush! Apple&#8217;s iPad Pro Commercial</strong></p>



<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<div class="nv-iframe-embed"><iframe title="Crush! | iPad Pro | Apple" width="1200" height="675" src="https://www.youtube.com/embed/ntjkwIXWtrc?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></div>
</div></figure>



<p class="wp-block-paragraph"></p>



<p class="wp-block-paragraph">It turns out human being have a deep emotional connection to the physical world and don&#8217;t enjoy seeing objects that signify their culture being obliterated by a hydraulic press. Why is that sentiment perpetually surprising to tech people?</p>



<p class="wp-block-paragraph">This ad was great in a lot of ways, and while its easy to see the elegance of the visual message (&#8220;You can do all these things with our tidy, clean, ultra-thin device!&#8221;,) and there is value to controversy in advertising (when was the last time anyone cared about an Apple ad?,) the general reaction to its release highlights how the insider nature of the industry leads to big, faulty assumptions.  Early Aughts Apple was able to capitalize on the promise of &#8220;culture in your pocket&#8221;; but now? The optimism is gone, and a reckoning with how absolutely under attack non-tech people feel about the role technology plays in their lives is in order.</p>



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<p class="wp-block-paragraph">Have you read, watched, or listened to something really great and UX-y lately? We’d love to share it!</p>



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		<title>Design Dissolves In Behavior</title>
		<link>https://www.uxakron.com/2024/03/26/design-dissolves-in-behavior/</link>
					<comments>https://www.uxakron.com/2024/03/26/design-dissolves-in-behavior/#respond</comments>
		
		<dc:creator><![CDATA[Christina Turner]]></dc:creator>
		<pubDate>Tue, 26 Mar 2024 10:43:00 +0000</pubDate>
				<category><![CDATA[Careers In UX]]></category>
		<category><![CDATA[Customer Experience CX]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Strategy]]></category>
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		<guid isPermaLink="false">https://www.uxakron.com/?p=3237</guid>

					<description><![CDATA[It&#8217;s still true: understanding your users makes you a better designer, better designers make better products, and better products result in bigger companies (among other things). When you work with printmaking ink, or oil paint, you must learn to work with solvents. Solvents are the eraser mechanism for oil-based media, just as water is for&#8230;&#160;<a href="https://www.uxakron.com/2024/03/26/design-dissolves-in-behavior/" rel="bookmark">Read More &#187;<span class="screen-reader-text">Design Dissolves In Behavior</span></a>]]></description>
										<content:encoded><![CDATA[
<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="710" src="https://www.uxakron.com/wp-content/uploads/2024/03/maxim-hopman-8vn4KvfU640-unsplash-1024x710.jpg" alt="A woman holds a VR headset up to her face, while a series of cords runs down to the device from the ceiling." class="wp-image-3239" srcset="https://www.uxakron.com/wp-content/uploads/2024/03/maxim-hopman-8vn4KvfU640-unsplash-1024x710.jpg 1024w, https://www.uxakron.com/wp-content/uploads/2024/03/maxim-hopman-8vn4KvfU640-unsplash-300x208.jpg 300w, https://www.uxakron.com/wp-content/uploads/2024/03/maxim-hopman-8vn4KvfU640-unsplash-768x533.jpg 768w, https://www.uxakron.com/wp-content/uploads/2024/03/maxim-hopman-8vn4KvfU640-unsplash-1536x1065.jpg 1536w, https://www.uxakron.com/wp-content/uploads/2024/03/maxim-hopman-8vn4KvfU640-unsplash-2048x1421.jpg 2048w" sizes="(max-width: 1024px) 100vw, 1024px" /><figcaption class="wp-element-caption">This could be your user, paying through the teeth for a headache. Photo by&nbsp;<a href="https://unsplash.com/@nampoh?utm_content=creditCopyText&amp;utm_medium=referral&amp;utm_source=unsplash">Maxim Hopman</a>&nbsp;on&nbsp;<a href="https://unsplash.com/photos/woman-in-black-sweater-holding-white-and-black-vr-goggles-8vn4KvfU640?utm_content=creditCopyText&amp;utm_medium=referral&amp;utm_source=unsplash">Unsplash</a>.</figcaption></figure>



<div style="height:51px" aria-hidden="true" class="wp-block-spacer"></div>



<p class="has-neve-link-hover-color-color has-text-color has-link-color has-medium-font-size wp-elements-3 wp-block-paragraph">It&#8217;s still true: understanding your users makes you a better designer, better designers make better products, and better products result in bigger companies (among other things).</p>



<p class="wp-block-paragraph">When you work with printmaking ink, or oil paint, you must learn to work with solvents.  Solvents are the eraser mechanism for oil-based media, just as water is for water-based media.  To control a mark, you need to be able to remove it. Creation is entwined with destruction.</p>



<p class="wp-block-paragraph">I&#8217;ve been thinking about solvents and materiality in general, probably because I&#8217;ve been spending much more time glued to a screen.  This is something I don&#8217;t think people working in tech really understand on a gut level: no one else has the relationship to computers that we do.  Even people who are working with computers all day are not so immersed in them the way we have to be.  They don&#8217;t see computers as a medium they&#8217;re working through. For most people (Yes, most. Yes, still.), a computer is more like an expensive plate their work is trapped inside, and they are a hostage negotiator.</p>



<p class="wp-block-paragraph">It matters because I suspect this disconnect between designers&#8217; assumptions and user sentiment around their relationship to computers is part of the puzzle of why many in the UX field feel (according posts I&#8217;ve come across in the last 6 months) they aren&#8217;t making a good business case for the role true user research plays in creating a better product.  UX&#8217;ers believe our unique blend of research and design ultimately contributes perhaps the most value of any department in a tech company to that company, so this ought to be a pretty easy case to make. How have we lost the faith?</p>



<p class="wp-block-paragraph">Let me ask a different question: when was the last time you observed someone using your product IRL?</p>



<p class="wp-block-paragraph">If you are responsible for the design of a product and you&#8217;re relying exclusively on a contrived series of tasks that you dreamed up with no meaningful pushback from your team, and loaded into a website that lets you test small pieces of your designs anonymously and asynchronously to be your only window into how your product is being used, then you may well be de-risking some small element of the design of a product. And you could probably think critically about this information and spin it up into a compelling case that if you had gone with the initial, untested version, usage would have been impacted by X, and over the last quarter the combined impact from not testing would have likely resulted in a decrease of Y &amp; Z, etc. </p>



<p class="wp-block-paragraph">(Side note: If you don&#8217;t have friends in your marketing department, make some. Marketing is a very mature field and they have all sorts of battle-tested ways to justify creative decisions in a corporate space. Messaging is a collaborative process, a two-way street.  When I hear people complain about the &#8220;design maturity&#8221; of a company, I can&#8217;t help but wonder how much of our message is lost on leadership due to the fact that the UX field still has some growing up to do.)</p>



<p class="wp-block-paragraph">Regardless of strides towards better internal marketing of UX, however, you&#8217;re never going to have the real impact that truly good design can have by focusing your efforts on hedging your bets and checking a box. You don&#8217;t get credit for innovating if you&#8217;re not innovating. To put it bluntly: maybe we can&#8217;t make the case for real UX research because we haven&#8217;t been doing real UX research.</p>



<p class="wp-block-paragraph">Your customers are not going to love a product they are actively erasing with their behavior.  &#8220;Good enough&#8221; for people who live and breathe computers (you) and those who managed to find a user testing site on their own and voluntarily opt in to participation in such tests (your participants) is not going to tell you anything even remotely meaningful about what will be good enough for &#8220;most people&#8221; (your actual users). You might be shocked how many of your existing customers are &#8220;most people.&#8221; And even more shocked how many more customers you could reel in if you were actually designing a product for them.</p>



<p class="wp-block-paragraph">It&#8217;s a scary time to think expansively in a field that is feeling the squeeze. But here&#8217;s a secret: it&#8217;s never going to feel safe or easy to rethink something. It will only make sense to take the risk of trying something new when you start to recognize that you can&#8217;t afford to keep doing what you&#8217;ve been doing once it&#8217;s stopped working. Don&#8217;t stare down that black hole.  Instead, get curious about your customers. Like, your career depends on it curious. How are people really using what you&#8217;re making?  What do they really think of it? What little hacks have they come up with, what do they complain to their colleagues about? </p>



<p class="wp-block-paragraph">How can you find this information in an organization that wants you to keep your head down as close to your screen as you can physically get it? Customer service is a great place to start.  Ask if you can see call logs, or summaries of meetings.  Ask if anyone in the department would be willing to hop on a call with you so you can pick their brain. Build relationships with actual coworkers in this space and make these calls a regular check in. </p>



<p class="wp-block-paragraph">Take a deep dive into the reviews of your product on an App Store or G2.  You&#8217;ll have to sift through lots of unhelpful feedback, and correct for the unfortunate tone internet communication has coalesced into, but there are kernels of real insights sitting there like free flecks of gold in a stream.</p>



<p class="wp-block-paragraph">If CS or Sales does customer visits, ask if you can join.  See if you can set a time to observe actual users using your product.  Prioritize this. I know it&#8217;s uncomfortable, but so is getting laid off. Find a customer company that&#8217;s geographically near your own home and see if you can&#8217;t set up a visit there.  See if you can&#8217;t buy them lunch.  If they&#8217;re all working in-person, they will likely be thrilled to see a visitor with donuts and gladly let you watch them work in exchange.</p>



<p class="wp-block-paragraph">If you secure such a visit, don&#8217;t put too much pressure on yourself to have that aha moment, especially if you haven&#8217;t done a lot of this kind of work before. Being a physical person with strangers is more uncomfortable for some people than others.  Give yourself permission to be uncomfortable, but do it anyway.  This is the first of many such meetings you&#8217;ll have if you do your job right. </p>



<p class="wp-block-paragraph">It helps to stop worrying about yourself and start worrying about the customer: are they comfortable? Is this how and where they usually use your product? Do they mind if you take notes?  Personally, I prefer not recording video in-person.  People who aren&#8217;t on Zoom all day are understandably self-conscious when a camera is pointed at them.  They&#8217;re doing you a favor, do what you can to put them at ease. Think of it as an exercise in being present, and just try to take in the gestalt of the thing. Aha moments will come later, on the drive home, or in a month when you&#8217;re debating button styles. Learn to shift your focus from creating a replicable process (science) to honing your skills of observation (art).</p>



<p class="wp-block-paragraph">If you really cannot find a way to scare up any actual customers, dust off that resume (thinking you&#8217;re going to be able to ride things out with a company that is completely disconnected from their customer base is a bad long-term plan). But then also consider just going to any public place (a library is a great option, but even coffee shops where people brought their own device and should therefore theoretically be comfortable with it will work) to people-watch for an hour. Set your timer, don&#8217;t let yourself off the hook early. Watch people use these things we are designing out in the wild.</p>



<p class="wp-block-paragraph">The designer Naoto Fukasawa said &#8220;Design dissolves in behavior.&#8221; I came across this quote in <a href="https://uxdesign.cc/lessons-of-design-75cc0731534">Fabricio Teixeira&#8217;s Lessons of Design post on Medium</a>. Destruction makes space for something new, absence draws the eye to presence.</p>



<p class="wp-block-paragraph">We aren&#8217;t going to change the world if we play it safe and hide behind a screen.  We can&#8217;t fix something we won&#8217;t acknowledge is broken.  If we keep designing for ourselves, then businesses are right to assume we have no impact on their bottom line. Maybe for a while it got comfortable to just focus on the little details of your own tasks, on turn-around time, on everything but zooming out to consider your real impact. </p>



<p class="wp-block-paragraph">Maybe it&#8217;s okay to get a little uncomfortable, and to use that discomfort to refocus on empathizing with users&#8217; discomfort.  Because, truly, did you become a designer focused on the experience of users simply to make yourself more comfortable?</p>



<div style="height:52px" aria-hidden="true" class="wp-block-spacer"></div>



<p class="has-neve-text-color-color has-text-color has-link-color wp-elements-4 wp-block-paragraph"><strong>Further Reading</strong></p>



<ul class="wp-block-list">
<li><a href="https://rbefored.com/hypothesis-based-approaches-e4802b8d26a0">Hypothesis-Based Approaches by Debbie Levitt in R before D</a> 
<ul class="wp-block-list">
<li>On starting with a problem, not a solution.</li>
</ul>
</li>



<li><a href="https://uxdesign.cc/no-ai-user-research-is-not-better-than-nothing-its-much-worse-5add678ab9e7">No, AI User Research Isn&#8217;t &#8220;Better Than Nothing,&#8221; It&#8217;s A Lot Worse by Pavel Samsonov in UX Collective</a>
<ul class="wp-block-list">
<li>Why cutting corners on research is a sure path to commodification, a.k.a. devaluation, of your product.</li>
</ul>
</li>



<li><a href="https://blog.prototypr.io/designers-we-have-a-problem-its-called-figmaism-32f22dd76c47">Designers, We Have A &#8220;Figmaism&#8221; Problem by Artiom Dashinsky in Prototypr</a>
<ul class="wp-block-list">
<li>Tools are great! But we need to be talking about and prioritizing strategy, leadership, making connections, and advocacy.</li>
</ul>
</li>
</ul>



<div style="height:52px" aria-hidden="true" class="wp-block-spacer"></div>



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<p class="wp-block-paragraph">UX Akron is looking for more thought leaders to guest author blog posts.  Interested in sharing your perspective? Reach out! </p>



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]]></content:encoded>
					
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		<title>UX &#038; CONTEXT IN BOOKS</title>
		<link>https://www.uxakron.com/2024/02/27/ux-context-in-books/</link>
					<comments>https://www.uxakron.com/2024/02/27/ux-context-in-books/#comments</comments>
		
		<dc:creator><![CDATA[Jen Stencel]]></dc:creator>
		<pubDate>Tue, 27 Feb 2024 03:32:32 +0000</pubDate>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Information Architecture]]></category>
		<category><![CDATA[Usability]]></category>
		<category><![CDATA[UX Writing]]></category>
		<category><![CDATA[Book Recommendations]]></category>
		<category><![CDATA[Context]]></category>
		<category><![CDATA[UX Books]]></category>
		<category><![CDATA[World IA Day]]></category>
		<guid isPermaLink="false">https://www.uxakron.com/?p=3174</guid>

					<description><![CDATA[Don&#8217;t forget you can try these books before you buy them by checking with your local library! 📚 Helpful tip: Most libraries can also pull books from the entire state through SearchOhio, and from university libraries through OhioLINK. Other libraries are connected to Clevnet. Ask your local librarian about these free services. Books That Support&#8230;&#160;<a href="https://www.uxakron.com/2024/02/27/ux-context-in-books/" rel="bookmark">Read More &#187;<span class="screen-reader-text">UX &#038; CONTEXT IN BOOKS</span></a>]]></description>
										<content:encoded><![CDATA[
<p class="wp-block-paragraph">Don&#8217;t forget you can try these books before you buy them by checking with your local library! <img src="https://s.w.org/images/core/emoji/17.0.2/72x72/1f4da.png" alt="📚" class="wp-smiley" style="height: 1em; max-height: 1em;" /></p>



<p class="wp-block-paragraph">Helpful tip: Most libraries can also pull books from the entire state through SearchOhio, and from university libraries through OhioLINK.  Other libraries are connected to Clevnet. Ask your local librarian about these free services.</p>



<div style="height:35px" aria-hidden="true" class="wp-block-spacer"></div>



<p class="has-neve-link-hover-color-color has-text-color has-link-color has-medium-font-size wp-elements-10 wp-block-paragraph"><strong>Books That Support Context</strong></p>



<figure class="wp-block-gallery has-nested-images columns-6 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex">
<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="667" height="1000" data-id="3176" src="https://www.uxakron.com/wp-content/uploads/2024/02/Understanding-Context-Cover.jpeg" alt="" class="wp-image-3176" srcset="https://www.uxakron.com/wp-content/uploads/2024/02/Understanding-Context-Cover.jpeg 667w, https://www.uxakron.com/wp-content/uploads/2024/02/Understanding-Context-Cover-200x300.jpeg 200w" sizes="(max-width: 667px) 100vw, 667px" /></figure>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="667" height="1000" data-id="3177" src="https://www.uxakron.com/wp-content/uploads/2024/02/Context-Book-Cover.jpeg" alt="" class="wp-image-3177" srcset="https://www.uxakron.com/wp-content/uploads/2024/02/Context-Book-Cover.jpeg 667w, https://www.uxakron.com/wp-content/uploads/2024/02/Context-Book-Cover-200x300.jpeg 200w" sizes="(max-width: 667px) 100vw, 667px" /></figure>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="233" height="350" data-id="3179" src="https://www.uxakron.com/wp-content/uploads/2024/02/Situations-Cover.jpeg" alt="" class="wp-image-3179" srcset="https://www.uxakron.com/wp-content/uploads/2024/02/Situations-Cover.jpeg 233w, https://www.uxakron.com/wp-content/uploads/2024/02/Situations-Cover-200x300.jpeg 200w" sizes="(max-width: 233px) 100vw, 233px" /></figure>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="683" height="1024" data-id="3181" src="https://www.uxakron.com/wp-content/uploads/2024/02/figure-it-out-cover.jpeg" alt="" class="wp-image-3181" srcset="https://www.uxakron.com/wp-content/uploads/2024/02/figure-it-out-cover.jpeg 683w, https://www.uxakron.com/wp-content/uploads/2024/02/figure-it-out-cover-200x300.jpeg 200w" sizes="(max-width: 683px) 100vw, 683px" /></figure>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="401" height="600" data-id="3180" src="https://www.uxakron.com/wp-content/uploads/2024/02/Creativity-Cover.jpeg" alt="" class="wp-image-3180" srcset="https://www.uxakron.com/wp-content/uploads/2024/02/Creativity-Cover.jpeg 401w, https://www.uxakron.com/wp-content/uploads/2024/02/Creativity-Cover-201x300.jpeg 201w" sizes="(max-width: 401px) 100vw, 401px" /></figure>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="432" height="648" data-id="3178" src="https://www.uxakron.com/wp-content/uploads/2024/02/Closing-the-Loop-cover.jpeg" alt="" class="wp-image-3178" srcset="https://www.uxakron.com/wp-content/uploads/2024/02/Closing-the-Loop-cover.jpeg 432w, https://www.uxakron.com/wp-content/uploads/2024/02/Closing-the-Loop-cover-200x300.jpeg 200w" sizes="(max-width: 432px) 100vw, 432px" /></figure>
</figure>



<div style="height:35px" aria-hidden="true" class="wp-block-spacer"></div>



<ul class="wp-block-list">
<li> <strong>Understanding Context: Environment, Language, and Information Architecture, </strong>by Andrew Hinton
<ul class="wp-block-list">
<li> You&#8217;ll discover not only how to design for a given context,  but also how design participates in making  context.</li>
</ul>
</li>



<li><strong>Context: The Effects of Environment on Product Design and Evaluation</strong>, edited by Herbert L. Meiselman
<ul class="wp-block-list">
<li>For product  developers and  designers,  learn how  context  works  and how it  influences  design   decisions and  outcomes.</li>
</ul>
</li>



<li><strong>Situations Matter: Understanding How Context Transforms Your World</strong>, by Sam Sommers
<ul class="wp-block-list">
<li>A more entertaining read on just how powerful experienced situations are &#8212; and how greatly they affect how we think and act.</li>
</ul>
</li>



<li><strong>Figure It Out: Getting from Information to Understanding</strong>, by Karl Fast and Stephen P. Anderson
<ul class="wp-block-list">
<li>Communicating information so that it is understandable is difficult. Enough! Learn how to communicate clearly.</li>
</ul>
</li>



<li><strong>Creativity In Large-Scale Contexts,</strong> by Jonathan S. Feinstein
<ul class="wp-block-list">
<li>Yale Professor Jonathan S. Feinstein shows how cultural, economic, and social contexts can be “fruitfully” mined to help innovate smarter and faster.</li>
</ul>
</li>



<li><strong>Closing the Loop: Systems Thinking for Designers</strong>, by Sheryl Cababa
<ul class="wp-block-list">
<li>Closing the Loop will help you “…understand the systems and context that surround design decisions.”</li>
</ul>
</li>
</ul>



<div style="height:36px" aria-hidden="true" class="wp-block-spacer"></div>



<p class="has-neve-link-hover-color-color has-text-color has-link-color has-medium-font-size wp-elements-11 wp-block-paragraph"><strong>New UX Books</strong></p>



<figure class="wp-block-gallery has-nested-images columns-4 is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex">
<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="639" height="1000" data-id="3195" src="https://www.uxakron.com/wp-content/uploads/2024/02/Confident-Cover.jpeg" alt="" class="wp-image-3195" srcset="https://www.uxakron.com/wp-content/uploads/2024/02/Confident-Cover.jpeg 639w, https://www.uxakron.com/wp-content/uploads/2024/02/Confident-Cover-192x300.jpeg 192w" sizes="(max-width: 639px) 100vw, 639px" /></figure>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="432" height="648" data-id="3197" src="https://www.uxakron.com/wp-content/uploads/2024/02/strategic-content-design-cover.jpeg" alt="" class="wp-image-3197" srcset="https://www.uxakron.com/wp-content/uploads/2024/02/strategic-content-design-cover.jpeg 432w, https://www.uxakron.com/wp-content/uploads/2024/02/strategic-content-design-cover-200x300.jpeg 200w" sizes="(max-width: 432px) 100vw, 432px" /></figure>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="300" height="450" data-id="3196" src="https://www.uxakron.com/wp-content/uploads/2024/02/Read-Write-Own-Cover.jpeg" alt="" class="wp-image-3196" srcset="https://www.uxakron.com/wp-content/uploads/2024/02/Read-Write-Own-Cover.jpeg 300w, https://www.uxakron.com/wp-content/uploads/2024/02/Read-Write-Own-Cover-200x300.jpeg 200w" sizes="(max-width: 300px) 100vw, 300px" /></figure>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="667" height="1000" data-id="3200" src="https://www.uxakron.com/wp-content/uploads/2024/02/Laws-of-UX-Cover.jpeg" alt="" class="wp-image-3200" srcset="https://www.uxakron.com/wp-content/uploads/2024/02/Laws-of-UX-Cover.jpeg 667w, https://www.uxakron.com/wp-content/uploads/2024/02/Laws-of-UX-Cover-200x300.jpeg 200w" sizes="(max-width: 667px) 100vw, 667px" /></figure>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="299" height="350" data-id="3198" src="https://www.uxakron.com/wp-content/uploads/2024/02/Universal-Cover.jpeg" alt="" class="wp-image-3198" srcset="https://www.uxakron.com/wp-content/uploads/2024/02/Universal-Cover.jpeg 299w, https://www.uxakron.com/wp-content/uploads/2024/02/Universal-Cover-256x300.jpeg 256w" sizes="(max-width: 299px) 100vw, 299px" /></figure>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="259" height="400" data-id="3199" src="https://www.uxakron.com/wp-content/uploads/2024/02/Immersive-Content-Cover.jpeg" alt="" class="wp-image-3199" srcset="https://www.uxakron.com/wp-content/uploads/2024/02/Immersive-Content-Cover.jpeg 259w, https://www.uxakron.com/wp-content/uploads/2024/02/Immersive-Content-Cover-194x300.jpeg 194w" sizes="(max-width: 259px) 100vw, 259px" /></figure>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="432" height="648" data-id="3201" src="https://www.uxakron.com/wp-content/uploads/2024/02/56-design-that-scales.jpg" alt="" class="wp-image-3201" srcset="https://www.uxakron.com/wp-content/uploads/2024/02/56-design-that-scales.jpg 432w, https://www.uxakron.com/wp-content/uploads/2024/02/56-design-that-scales-200x300.jpg 200w" sizes="(max-width: 432px) 100vw, 432px" /></figure>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="658" height="1000" data-id="3202" src="https://www.uxakron.com/wp-content/uploads/2024/02/against-cover.jpeg" alt="" class="wp-image-3202" srcset="https://www.uxakron.com/wp-content/uploads/2024/02/against-cover.jpeg 658w, https://www.uxakron.com/wp-content/uploads/2024/02/against-cover-197x300.jpeg 197w" sizes="(max-width: 658px) 100vw, 658px" /></figure>
</figure>



<div style="height:35px" aria-hidden="true" class="wp-block-spacer"></div>



<ul class="wp-block-list">
<li><strong>Confident UX: The Essential Skills for User Experience Design,</strong> by Adrian Bilan</li>



<li><strong>Strategic Content Design</strong>, by Erica Jorgensen</li>



<li><strong>Read, Write, Own: Building the Next Era of the Internet</strong> by Chris Dixon</li>



<li><strong>Laws of UX, Second Edition</strong>, by Jon Yablonski</li>



<li><strong>Universal Principles of UX</strong>, by Irene Peyreyra</li>



<li><strong>Immersive Content and Usability,</strong> by Preston So</li>



<li><strong>Design That Scales</strong>, by Dan Mall</li>



<li><strong>Against Technoableism: Rethinking Who Needs Improvement</strong>, by Ashley Shew</li>
</ul>



<div style="height:36px" aria-hidden="true" class="wp-block-spacer"></div>



<p class="has-neve-link-hover-color-color has-text-color has-link-color has-medium-font-size wp-elements-12 wp-block-paragraph"><strong>Information Architecture Titles of Interest</strong></p>



<figure class="wp-block-gallery has-nested-images columns-6 is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex">
<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="671" height="1000" data-id="3185" src="https://www.uxakron.com/wp-content/uploads/2024/02/Essential-Topics-Cover.jpeg" alt="" class="wp-image-3185" srcset="https://www.uxakron.com/wp-content/uploads/2024/02/Essential-Topics-Cover.jpeg 671w, https://www.uxakron.com/wp-content/uploads/2024/02/Essential-Topics-Cover-201x300.jpeg 201w" sizes="(max-width: 671px) 100vw, 671px" /></figure>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="706" height="1000" data-id="3184" src="https://www.uxakron.com/wp-content/uploads/2024/02/Everyday-Cover.jpeg" alt="" class="wp-image-3184" srcset="https://www.uxakron.com/wp-content/uploads/2024/02/Everyday-Cover.jpeg 706w, https://www.uxakron.com/wp-content/uploads/2024/02/Everyday-Cover-212x300.jpeg 212w" sizes="(max-width: 706px) 100vw, 706px" /></figure>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="663" height="1000" data-id="3186" src="https://www.uxakron.com/wp-content/uploads/2024/02/Digital-Signifiers-Cover.jpeg" alt="" class="wp-image-3186" srcset="https://www.uxakron.com/wp-content/uploads/2024/02/Digital-Signifiers-Cover.jpeg 663w, https://www.uxakron.com/wp-content/uploads/2024/02/Digital-Signifiers-Cover-199x300.jpeg 199w" sizes="(max-width: 663px) 100vw, 663px" /></figure>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="341" height="500" data-id="3187" src="https://www.uxakron.com/wp-content/uploads/2024/02/terminator-cover.jpeg" alt="" class="wp-image-3187" srcset="https://www.uxakron.com/wp-content/uploads/2024/02/terminator-cover.jpeg 341w, https://www.uxakron.com/wp-content/uploads/2024/02/terminator-cover-205x300.jpeg 205w" sizes="(max-width: 341px) 100vw, 341px" /></figure>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="683" height="1024" data-id="3190" src="https://www.uxakron.com/wp-content/uploads/2024/02/living-in-cover.jpeg" alt="" class="wp-image-3190" srcset="https://www.uxakron.com/wp-content/uploads/2024/02/living-in-cover.jpeg 683w, https://www.uxakron.com/wp-content/uploads/2024/02/living-in-cover-200x300.jpeg 200w" sizes="(max-width: 683px) 100vw, 683px" /></figure>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="663" height="1000" data-id="3191" src="https://www.uxakron.com/wp-content/uploads/2024/02/essence-of-software-cover.jpeg" alt="" class="wp-image-3191" srcset="https://www.uxakron.com/wp-content/uploads/2024/02/essence-of-software-cover.jpeg 663w, https://www.uxakron.com/wp-content/uploads/2024/02/essence-of-software-cover-199x300.jpeg 199w" sizes="(max-width: 663px) 100vw, 663px" /></figure>
</figure>



<div style="height:35px" aria-hidden="true" class="wp-block-spacer"></div>



<ul class="wp-block-list">
<li><strong>Everyday Information Architecture, </strong>by Lisa Maria Marquis
<ul class="wp-block-list">
<li>Good UX starts with structured and organized information.</li>
</ul>
</li>



<li><strong>Essential Topics in Information Architecture</strong>, by Anthony Rhem
<ul class="wp-block-list">
<li>Such topics include: Content Modeling, Metadata, Content Governance, IA and AI, IA and Big Data Analytics</li>
</ul>
</li>



<li><strong>Digital Signifiers in an Architecture of Information, </strong>by Pablo Lorenzo-Eiroa
<ul class="wp-block-list">
<li>A denser text covering such topics as NLP, Machine Learning, Spatial Representation, and Information Actualization.</li>
</ul>
</li>



<li><strong>Information Architecture Synthesizing Through AI,</strong> by Hesham Elsherif
<ul class="wp-block-list">
<li>This book shows how the field of IA, UX and AI are all converging in innovation; such as through IA metadata to predictive UX to conversational AI.</li>
</ul>
</li>



<li><strong>The Essence of Software,</strong> by Daniel Jackson
<ul class="wp-block-list">
<li>For software designers who are frustrated with common design issues, Jackson shows how to break necessary structures down into concepts for dependable results.</li>
</ul>
</li>



<li><strong>Living in Information: Responsible Design for Digital Places</strong>, by Jorge Arrango
<ul class="wp-block-list">
<li>Written by a former president of the Information Architecture Institute, his call to action here is cautionary &#8212; that, as a creator, “you are creating a context that will affect how users behave in it.”</li>
</ul>
</li>
</ul>



<div style="height:35px" aria-hidden="true" class="wp-block-spacer"></div>



<p class="has-neve-link-hover-color-color has-text-color has-link-color has-medium-font-size wp-elements-13 wp-block-paragraph"><strong>UX Fundamentals</strong></p>



<figure class="wp-block-gallery has-nested-images columns-6 is-cropped wp-block-gallery-4 is-layout-flex wp-block-gallery-is-layout-flex">
<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="667" height="1000" data-id="3209" src="https://www.uxakron.com/wp-content/uploads/2024/02/COntinuous-Cover.jpeg" alt="" class="wp-image-3209" srcset="https://www.uxakron.com/wp-content/uploads/2024/02/COntinuous-Cover.jpeg 667w, https://www.uxakron.com/wp-content/uploads/2024/02/COntinuous-Cover-200x300.jpeg 200w" sizes="(max-width: 667px) 100vw, 667px" /></figure>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="700" height="1000" data-id="3210" src="https://www.uxakron.com/wp-content/uploads/2024/02/disruptive-cover.jpeg" alt="" class="wp-image-3210" srcset="https://www.uxakron.com/wp-content/uploads/2024/02/disruptive-cover.jpeg 700w, https://www.uxakron.com/wp-content/uploads/2024/02/disruptive-cover-210x300.jpeg 210w" sizes="(max-width: 700px) 100vw, 700px" /></figure>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="776" height="1000" data-id="3213" src="https://www.uxakron.com/wp-content/uploads/2024/02/dont-make-cover.jpeg" alt="" class="wp-image-3213" srcset="https://www.uxakron.com/wp-content/uploads/2024/02/dont-make-cover.jpeg 776w, https://www.uxakron.com/wp-content/uploads/2024/02/dont-make-cover-233x300.jpeg 233w, https://www.uxakron.com/wp-content/uploads/2024/02/dont-make-cover-768x990.jpeg 768w" sizes="(max-width: 776px) 100vw, 776px" /></figure>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="328" height="500" data-id="3206" src="https://www.uxakron.com/wp-content/uploads/2024/02/how-to-make-cover.webp" alt="" class="wp-image-3206" srcset="https://www.uxakron.com/wp-content/uploads/2024/02/how-to-make-cover.webp 328w, https://www.uxakron.com/wp-content/uploads/2024/02/how-to-make-cover-197x300.webp 197w" sizes="(max-width: 328px) 100vw, 328px" /></figure>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="266" height="400" data-id="3203" src="https://www.uxakron.com/wp-content/uploads/2024/02/intertwingled-cover.jpeg" alt="" class="wp-image-3203" srcset="https://www.uxakron.com/wp-content/uploads/2024/02/intertwingled-cover.jpeg 266w, https://www.uxakron.com/wp-content/uploads/2024/02/intertwingled-cover-200x300.jpeg 200w" sizes="(max-width: 266px) 100vw, 266px" /></figure>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="700" height="1000" data-id="3207" src="https://www.uxakron.com/wp-content/uploads/2024/02/mindful-cover.jpeg" alt="" class="wp-image-3207" srcset="https://www.uxakron.com/wp-content/uploads/2024/02/mindful-cover.jpeg 700w, https://www.uxakron.com/wp-content/uploads/2024/02/mindful-cover-210x300.jpeg 210w" sizes="(max-width: 700px) 100vw, 700px" /></figure>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="652" height="1000" data-id="3211" src="https://www.uxakron.com/wp-content/uploads/2024/02/user-friendly-cover.jpeg" alt="" class="wp-image-3211" srcset="https://www.uxakron.com/wp-content/uploads/2024/02/user-friendly-cover.jpeg 652w, https://www.uxakron.com/wp-content/uploads/2024/02/user-friendly-cover-196x300.jpeg 196w" sizes="(max-width: 652px) 100vw, 652px" /></figure>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="309" height="475" data-id="3204" src="https://www.uxakron.com/wp-content/uploads/2024/02/just-enough-research.jpg" alt="" class="wp-image-3204" srcset="https://www.uxakron.com/wp-content/uploads/2024/02/just-enough-research.jpg 309w, https://www.uxakron.com/wp-content/uploads/2024/02/just-enough-research-195x300.jpg 195w" sizes="(max-width: 309px) 100vw, 309px" /></figure>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="667" height="1000" data-id="3205" src="https://www.uxakron.com/wp-content/uploads/2024/02/make-your-cover.jpeg" alt="" class="wp-image-3205" srcset="https://www.uxakron.com/wp-content/uploads/2024/02/make-your-cover.jpeg 667w, https://www.uxakron.com/wp-content/uploads/2024/02/make-your-cover-200x300.jpeg 200w" sizes="(max-width: 667px) 100vw, 667px" /></figure>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="816" height="1000" data-id="3212" src="https://www.uxakron.com/wp-content/uploads/2024/02/designing-w-the-mind-cover.jpeg" alt="" class="wp-image-3212" srcset="https://www.uxakron.com/wp-content/uploads/2024/02/designing-w-the-mind-cover.jpeg 816w, https://www.uxakron.com/wp-content/uploads/2024/02/designing-w-the-mind-cover-245x300.jpeg 245w, https://www.uxakron.com/wp-content/uploads/2024/02/designing-w-the-mind-cover-768x941.jpeg 768w" sizes="(max-width: 816px) 100vw, 816px" /></figure>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="667" height="1000" data-id="3208" src="https://www.uxakron.com/wp-content/uploads/2024/02/ux-team-of-one-cover.jpeg" alt="" class="wp-image-3208" srcset="https://www.uxakron.com/wp-content/uploads/2024/02/ux-team-of-one-cover.jpeg 667w, https://www.uxakron.com/wp-content/uploads/2024/02/ux-team-of-one-cover-200x300.jpeg 200w" sizes="(max-width: 667px) 100vw, 667px" /></figure>
</figure>



<div style="height:35px" aria-hidden="true" class="wp-block-spacer"></div>



<ul class="wp-block-list">
<li><strong>Continuous Discovery Habits</strong>, by Teresa Torres</li>



<li><strong>Disruptive Research</strong>, by Larry Marine</li>



<li><strong>Don&#8217;t Make Me Think,</strong> by Steve Drug</li>



<li><strong>How To Make Sense of Any Mess,</strong> by Abby Covert</li>



<li><strong>Intertwingled,</strong> by Peter Morville</li>



<li><strong>Mindful Design</strong>, by Scott Riley</li>



<li><strong>User Friendly</strong>, by Cliff Kuang and Robert Fabricant</li>



<li><strong>Just Enough Research</strong>, by Erika Hall</li>



<li><strong>Make Your Customers Dance,</strong> by Marc Majers</li>



<li><strong>Designing with the Mind in Mind</strong>, by Jeff Johnson</li>



<li><strong>The User Experience Team of One</strong>, by Leah Burley</li>
</ul>



<div style="height:34px" aria-hidden="true" class="wp-block-spacer"></div>



<p class="has-neve-link-hover-color-color has-text-color has-link-color has-medium-font-size wp-elements-14 wp-block-paragraph"><strong>On Our Radar: Coming in September</strong></p>


<div class="wp-block-image">
<figure class="aligncenter"><img loading="lazy" decoding="async" width="253" height="300" src="https://www.uxakron.com/wp-content/uploads/2024/02/Screenshot-2024-02-26-at-8.48.26 PM-253x300.png" alt="" class="wp-image-3194" srcset="https://www.uxakron.com/wp-content/uploads/2024/02/Screenshot-2024-02-26-at-8.48.26 PM-253x300.png 253w, https://www.uxakron.com/wp-content/uploads/2024/02/Screenshot-2024-02-26-at-8.48.26 PM-863x1024.png 863w, https://www.uxakron.com/wp-content/uploads/2024/02/Screenshot-2024-02-26-at-8.48.26 PM-768x912.png 768w, https://www.uxakron.com/wp-content/uploads/2024/02/Screenshot-2024-02-26-at-8.48.26 PM.png 908w" sizes="(max-width: 253px) 100vw, 253px" /></figure>
</div>


<div style="height:34px" aria-hidden="true" class="wp-block-spacer"></div>



<p class="wp-block-paragraph"><strong>Designing Information Architecture: A practical guide to structuring information spaces to meet people&#8217;s needs,</strong> by Pabini Gabriel-Petit</p>



<p class="wp-block-paragraph">From the publisher: “The book is aimed primarily at aspiring information architects and UX professionals who create information architectures. The book also helps members of web development and product teams who need to understand what information architects do to work collaboratively with them.”</p>



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		<title>Get To Know: Allison Nowak</title>
		<link>https://www.uxakron.com/2024/01/26/get-to-know-allison-nowak/</link>
					<comments>https://www.uxakron.com/2024/01/26/get-to-know-allison-nowak/#respond</comments>
		
		<dc:creator><![CDATA[Christina Turner]]></dc:creator>
		<pubDate>Fri, 26 Jan 2024 12:30:00 +0000</pubDate>
				<category><![CDATA[Careers In UX]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Usability]]></category>
		<category><![CDATA[Instructional Design]]></category>
		<category><![CDATA[Podcasts]]></category>
		<category><![CDATA[Women In UX]]></category>
		<guid isPermaLink="false">https://www.uxakron.com/?p=3088</guid>

					<description><![CDATA[Our “Get To Know” series features young professionals in Ohio who have started in or pivoted to UX and adjacent fields in the last five years. Allison Nowak, Instructional Designer at OUCCAS (Ohio&#8217;s University Consortium for Child and Adult Services) Tell us a little about yourself! What do you enjoy outside of work? I just&#8230;&#160;<a href="https://www.uxakron.com/2024/01/26/get-to-know-allison-nowak/" rel="bookmark">Read More &#187;<span class="screen-reader-text">Get To Know: Allison Nowak</span></a>]]></description>
										<content:encoded><![CDATA[
<p class="wp-block-paragraph"><strong>Our “Get To Know” series features young professionals in Ohio who have started in or pivoted to UX and adjacent fields in the last five years.</strong></p>


<div class="wp-block-image">
<figure class="aligncenter size-full"><img loading="lazy" decoding="async" width="633" height="373" src="https://www.uxakron.com/wp-content/uploads/2024/01/UX-Akron-Alison.png" alt="" class="wp-image-3090" srcset="https://www.uxakron.com/wp-content/uploads/2024/01/UX-Akron-Alison.png 633w, https://www.uxakron.com/wp-content/uploads/2024/01/UX-Akron-Alison-300x177.png 300w" sizes="(max-width: 633px) 100vw, 633px" /></figure>
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<div style="height:38px" aria-hidden="true" class="wp-block-spacer"></div>



<p class="has-neve-link-hover-color-color has-text-color has-link-color wp-elements-16 wp-block-paragraph"><strong>Allison Nowak, Instructional Designer at OUCCAS (Ohio&#8217;s University Consortium for Child and Adult Services)</strong></p>



<p class="wp-block-paragraph"><strong>Tell us a little about yourself! What do you enjoy outside of work?</strong></p>



<p class="wp-block-paragraph">I just moved to the greater Akron area.</p>



<p class="wp-block-paragraph">Outside of work I sew, listen to multiple podcasts, hike, and take care of my houseplants and three cats. I’m working on training my cats to go hiking with me.&nbsp;</p>



<p class="wp-block-paragraph"></p>



<p class="wp-block-paragraph"><strong>Tell us about your path to becoming an Instructional Designer. How did you end up in this role?</strong></p>



<p class="wp-block-paragraph">It took a few other jobs and lots of research for me to discover Instructional Design. It’s not a widely known career for people working outside of Learning &amp; Development.</p>



<p class="wp-block-paragraph">But, as I researched Instructional Design and analyzed my current &amp; potential skillset, I discovered I already had a lot of the skills needed. So, I spent four months of full-time, self-directed study to fill the gap in my knowledge and skills. I took a few classes and consumed all the books/blogs/podcasts my mind could absorb. (Shoutout to Luis Malbas &amp; <a href="https://www.thetldc.com/">the TLDC</a>—your content has been indispensable!)</p>



<p class="wp-block-paragraph">I landed my first ID contract in that 4<sup>th</sup> month. That job and all work since as an Instructional Designer &amp; eLearning Developer has been so rewarding, and downright fun. I finally feel like I’m able to use my whole brain at work and be valued for it!</p>



<p class="wp-block-paragraph"></p>



<p class="wp-block-paragraph"><strong>What&#8217;s your favorite part of your workday or week?</strong></p>



<p class="wp-block-paragraph">When my Teams is on do not disturb, or it’s after typical business hours, and I know I have 4-6 uninterrupted hours to build something beautiful that will solve a problem.</p>



<p class="wp-block-paragraph"></p>



<p class="wp-block-paragraph"><strong>Do you use anything in your work now that you learned in school or in the past that surprises you,&nbsp;that you thought you&#8217;d never use &#8220;in real life&#8221;?</strong></p>



<p class="wp-block-paragraph">Growing up with parents who struggled to use computers meant I did things like handwrite a “How to Print” guide for my mother. I was maybe 11 or 12. It was a click-by-click guide with numbers, headings, and icons. I then coached her through the steps along with the guide until she was able to successfully print on her own. She kept that guide by her printer for many years.&nbsp;</p>



<p class="wp-block-paragraph">Understanding the barriers to a work task, coming up with a solution that will help that person successfully do that work task, and presenting said solution in a way that can be used by that person—that’s a lot of what Instructional Design is. It was natural for me to create solutions like this. It showed up in all my previous jobs—tutoring music, caring for an elderly family friend, teaching English to adults. But it wasn’t until later in life that I made the connection that it was a valuable work skill.</p>



<p class="wp-block-paragraph">Also, playing with fonts in Word ’95 when I was a kid. Selecting the most ridiculous of fonts—Jokerman ITC, Goudy Stout, Curlz MT—just to see how that would change the document. Obviously, those would be terrible choices for most products today, but I still think a lot about fonts: is it readable by my users in all formats (print, digital, up close &amp; far away); will it display in all software (PPT, Adobe Acrobat, Articulate); and does it convey the correct tone for the product?&nbsp;&nbsp;</p>



<p class="wp-block-paragraph"></p>



<p class="wp-block-paragraph"><strong>If you could give yourself 10 years ago advice from yourself today, what would it be?</strong></p>



<p class="wp-block-paragraph">“Do what you love” is bad career advice. And practicality isn’t everything. You can and should find a middle ground between following your passion and pursuing a strictly-practical field.&nbsp;</p>



<p class="wp-block-paragraph"></p>


<div class="wp-block-image">
<figure class="aligncenter size-large"><img loading="lazy" decoding="async" width="768" height="1024" src="https://www.uxakron.com/wp-content/uploads/2024/01/Fun-Photo-768x1024.jpg" alt="" class="wp-image-3091" srcset="https://www.uxakron.com/wp-content/uploads/2024/01/Fun-Photo-768x1024.jpg 768w, https://www.uxakron.com/wp-content/uploads/2024/01/Fun-Photo-225x300.jpg 225w, https://www.uxakron.com/wp-content/uploads/2024/01/Fun-Photo-1152x1536.jpg 1152w, https://www.uxakron.com/wp-content/uploads/2024/01/Fun-Photo.jpg 1536w" sizes="(max-width: 768px) 100vw, 768px" /></figure>
</div>


<div style="height:38px" aria-hidden="true" class="wp-block-spacer"></div>



<p class="wp-block-paragraph">Do you know a stellar UX, UI, Product, or Software Designer or Researcher who has joined the field in the last five years that we should feature? Let us know!</p>



<div class="wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex">
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</div>



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		<title>Join us for World Usability Day 2023</title>
		<link>https://www.uxakron.com/2023/09/08/save-the-date-world-usability-day/</link>
					<comments>https://www.uxakron.com/2023/09/08/save-the-date-world-usability-day/#comments</comments>
		
		<dc:creator><![CDATA[UX Akron]]></dc:creator>
		<pubDate>Fri, 08 Sep 2023 20:27:40 +0000</pubDate>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Usability]]></category>
		<category><![CDATA[Collaboration]]></category>
		<category><![CDATA[Ohio UX Community]]></category>
		<category><![CDATA[Product Design]]></category>
		<guid isPermaLink="false">https://www.uxakron.com/?p=2743</guid>

					<description><![CDATA[Join us IN PERSON for World Usability Day &#8211; Thursday, November 9th, 2023 at Progressive Insurance. Meet other UX Professionals from throughout Northeast Ohio at World Usability Day 2023. This year&#8217;s theme is Collaboration and Cooperation. ⏳ When: Thursday, November 9th, 2023 from 9:00 am to 3:00 pm. 📍 Where: Progressive Insurance &#8211; 6300 Wilson&#8230;&#160;<a href="https://www.uxakron.com/2023/09/08/save-the-date-world-usability-day/" rel="bookmark">Read More &#187;<span class="screen-reader-text">Join us for World Usability Day 2023</span></a>]]></description>
										<content:encoded><![CDATA[		<div data-elementor-type="wp-post" data-elementor-id="2743" class="elementor elementor-2743" data-elementor-post-type="post">
						<section class="elementor-section elementor-top-section elementor-element elementor-element-267f6f99 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="267f6f99" data-element_type="section" data-e-type="section">
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				<div class="elementor-widget-container">
									<p></p>
<p class="wp-block-paragraph" style="font-size: 16px;"><strong>Join us IN PERSON for World Usability Day &#8211; Thursday, November 9th, 2023</strong> <strong>at Progressive Insurance</strong>.</p>
<p></p>
<p><div class="wp-block-image"></p>
<figure class="aligncenter size-large is-resized"><img loading="lazy" decoding="async" width="1024" height="570" class="wp-image-2753" style="object-fit: contain; width: 803px; height: 475px;" src="https://www.uxakron.com/wp-content/uploads/2023/09/WUD-23-02-1024x570.png" alt="Save the Date for World Usability Day 2023 Postcard Image, featuring the World Usability Day Globe logo, and the UX Akron Blue Ohio logo." srcset="https://www.uxakron.com/wp-content/uploads/2023/09/WUD-23-02-1024x570.png 1024w, https://www.uxakron.com/wp-content/uploads/2023/09/WUD-23-02-300x167.png 300w, https://www.uxakron.com/wp-content/uploads/2023/09/WUD-23-02-768x428.png 768w, https://www.uxakron.com/wp-content/uploads/2023/09/WUD-23-02-1536x855.png 1536w, https://www.uxakron.com/wp-content/uploads/2023/09/WUD-23-02-2048x1140.png 2048w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>
<p></div></p>
<p></p>
<div class="wp-block-spacer" style="height: 24px;" aria-hidden="true">&nbsp;</div>
<p></p>
<p></p>
<p class="wp-block-paragraph">Meet other UX Professionals from throughout Northeast Ohio at World Usability Day 2023. This year&#8217;s theme is <a href="https://www.worldusabilityday.org/2023-theme-collaboration-and-collaboration/">Collaboration and Cooperation</a>.</p>
<p></p>
<p></p>
<p></p>
<p class="wp-block-paragraph"><img src="https://s.w.org/images/core/emoji/17.0.2/72x72/23f3.png" alt="⏳" class="wp-smiley" style="height: 1em; max-height: 1em;" /> When: <strong>Thursday, November 9th, 2023 from 9:00 am to 3:00 pm. </strong></p>
<p></p>
<p></p>
<p class="wp-block-paragraph"><img src="https://s.w.org/images/core/emoji/17.0.2/72x72/1f4cd.png" alt="📍" class="wp-smiley" style="height: 1em; max-height: 1em;" /> Where: <a href="https://maps.app.goo.gl/ANYrXWu3qALe1gWZ9"><strong>Progressive</strong> <strong>Insurance &#8211; 6300 Wilson Mills Rd · Mayfield, OH</strong></a></p>
<p></p>
<p></p>
<p class="wp-block-paragraph"><img src="https://s.w.org/images/core/emoji/17.0.2/72x72/2b50.png" alt="⭐" class="wp-smiley" style="height: 1em; max-height: 1em;" /> Register here: <a href="https://www.meetup.com/uxakron/events/296055563/">https://www.meetup.com/uxakron/events/296055563/</a></p>
<p></p>
<p></p>
<p class="wp-block-paragraph"></p>
<p></p>
<p class="wp-block-paragraph"><img src="https://s.w.org/images/core/emoji/17.0.2/72x72/1f4b8.png" alt="💸" class="wp-smiley" style="height: 1em; max-height: 1em;" /> Breakfast and lunch is included at this FREE event (<a href="https://www.paypal.com/donate/?hosted_button_id=Q3PBCDXUVL2WL">but a suggested donation of $30 is appreciated! You can donate to our PayPal account here. UX Akron is a 501 (c) 3.</a>)</p>
<p></p>
<p></p>
<p class="wp-block-paragraph"></p>
<p></p>
<p class="wp-block-paragraph"></p>
<p><img src="https://s.w.org/images/core/emoji/17.0.2/72x72/1f4e3.png" alt="📣" class="wp-smiley" style="height: 1em; max-height: 1em;" /> <strong><em>Speaker Lineup</em></strong></p>
<p></p>
<p></p>
<p class="wp-block-paragraph"><strong><a href="https://www.linkedin.com/in/ACoAAAwotvQBz5QZ-i8c2fQl-QxMkwzLGW5EIJ4">Nick Dauchot</a>: Lessons Learned As A UX Researcher in Futuristic Retail Experiences</strong></p>
<p></p>
<p><div class="wp-block-image"></p>
<figure class="alignleft size-full is-resized"><img loading="lazy" decoding="async" width="800" height="800" class="wp-image-2886" style="aspect-ratio: 1; object-fit: cover; width: 150px;" src="https://www.uxakron.com/wp-content/uploads/2023/10/nick-dauchot-headshot.jpg" alt="" srcset="https://www.uxakron.com/wp-content/uploads/2023/10/nick-dauchot-headshot.jpg 800w, https://www.uxakron.com/wp-content/uploads/2023/10/nick-dauchot-headshot-300x300.jpg 300w, https://www.uxakron.com/wp-content/uploads/2023/10/nick-dauchot-headshot-150x150.jpg 150w, https://www.uxakron.com/wp-content/uploads/2023/10/nick-dauchot-headshot-768x768.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></figure>
<p></div></p>
<p></p>
<p class="wp-block-paragraph">Nick Dauchot is a Lead Designer at Grand Studio, with a specialty in User Research, Experience Design, and Information Architecture. He strives to design products that people love. His process and methods are supported by a formal education in User Experience Design, Psychology, and Media Arts. He prides himself on unlocking user and business value through the adaptability and rigor of my process, and my ability to work collaboratively and independently.</p><p><br></p><p><br></p>
<p></p>
<p></p>
<p></p>
<p></p>
<p class="wp-block-paragraph"></p>
<p></p>
<p class="wp-block-paragraph"><strong><a href="https://www.linkedin.com/in/richarddouglass1/">Richard Douglass</a>: Where Do UX and Accessibility Meet?</strong></p>
<p></p>
<p><div class="wp-block-image"></p>
<figure class="alignleft size-full is-resized"><img loading="lazy" decoding="async" width="290" height="290" class="wp-image-2887" style="aspect-ratio: 1; object-fit: cover; width: 150px;" src="https://www.uxakron.com/wp-content/uploads/2023/10/richard-douglass-headshot.jpg" alt="" srcset="https://www.uxakron.com/wp-content/uploads/2023/10/richard-douglass-headshot.jpg 290w, https://www.uxakron.com/wp-content/uploads/2023/10/richard-douglass-headshot-150x150.jpg 150w" sizes="(max-width: 290px) 100vw, 290px" /></figure>
<p></div></p>
<p></p>
<p class="wp-block-paragraph">Richard is a User Experience Consultant. For over 20 years, he has helped create engaging experiences for companies such as IBM, Razorfish, and PwC. He has worked on various projects: Intranet, Extranet, .com, Mobile, and Enterprise and Development software. In addition, Richard has experience with multiple methodologies, including co-creation and strategy workshops, usability testing, interaction design, and persona development. In addition, he has led workshops at conferences in China, New Zealand, and the United States.</p><p><br></p>
<p></p>
<p></p>
<p></p>
<p class="wp-block-paragraph"></p>
<p></p>
<p class="wp-block-paragraph"><strong><a href="https://www.linkedin.com/in/ACoAAAAt2_YBNhP-tX--dvP8CyZBV2Koz_EzCSc">Marty Gage</a>: The Aesthetics of “Easy to Use”</strong></p>
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<p><div class="wp-block-image"></p>
<figure class="alignleft size-full is-resized"><img loading="lazy" decoding="async" width="520" height="324" class="wp-image-2885" style="aspect-ratio: 1; object-fit: cover; width: 150px;" src="https://www.uxakron.com/wp-content/uploads/2023/10/marty-gage_head-shot.jpeg" alt="" srcset="https://www.uxakron.com/wp-content/uploads/2023/10/marty-gage_head-shot.jpeg 520w, https://www.uxakron.com/wp-content/uploads/2023/10/marty-gage_head-shot-300x187.jpeg 300w" sizes="(max-width: 520px) 100vw, 520px" /></figure>
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<p class="wp-block-paragraph">Marty is the co-author of User Experience Research: Discover what customers really want. The book is a fully illustrated, step-by-step guide to getting the first step in design thinking right every time. The content is grounded in 30 years of hands-on experience at the fuzzy front end. It was written for the Savannah College of Art and Design to support a certification in user experience research.</p>
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<p class="wp-block-paragraph">Marty is the VP of User Experience Research at the human experience firm, Lextant. He leads a team that defines peoples’ desired experiences in a way that is actionable for all functions in an organization. His work has produced business value for numerous Fortune 500 companies.</p>
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<p class="wp-block-paragraph"><strong><a href="https://www.linkedin.com/in/ACoAAAAOLuwBFBU-IfCIDv_b_nSMwQE_siwTxGk">Keith Instone</a>: Advances in UX Research &amp; Practice </strong></p>
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<figure class="alignleft size-full is-resized"><img loading="lazy" decoding="async" width="400" height="400" class="wp-image-2888" style="aspect-ratio: 1; object-fit: cover; width: 150px;" src="https://www.uxakron.com/wp-content/uploads/2023/10/keith-instone-headshot.jpg" alt="" srcset="https://www.uxakron.com/wp-content/uploads/2023/10/keith-instone-headshot.jpg 400w, https://www.uxakron.com/wp-content/uploads/2023/10/keith-instone-headshot-300x300.jpg 300w, https://www.uxakron.com/wp-content/uploads/2023/10/keith-instone-headshot-150x150.jpg 150w" sizes="(max-width: 400px) 100vw, 400px" /></figure>
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<p class="wp-block-paragraph">Keith is a user experience researcher, practitioner, and consultant. He got his start researching user interfaces in the 80s and was one of the first to hop on the web usability bandwagon in the mid 90s. He helped establish information architecture as a &#8220;thing&#8221; at the turn of the century and then spent a decade at IBM. As a UX consultant, he is focused on helping a variety of organizations (from startups to corporations to educational institutions) start, grow, and mature their user experience practice through apprenticeship, coaching, and mentoring.</p>
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<p class="wp-block-paragraph">Keith is also active in organizing and speaking at numerous global and local events including Global Accessibility Awareness Day, World Usability Day, World Information Architecture Day, the International Industrial Design 24-hour conference, and 24 Hours of UX. He chairs the User Experience Roundtable for OhioX.</p>
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<p class="wp-block-paragraph"><em>(Keith is also hosting Game Night on Nov. 8&#8230; details at the end of this post)</em></p>
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<p class="wp-block-paragraph"><strong><a href="https://www.linkedin.com/in/ACoAAAFs1pcBSHRFYSGb1OToev61QJ-Yc8E6toA">Shannon Kelly <img src="https://s.w.org/images/core/emoji/17.0.2/72x72/1f4ca.png" alt="📊" class="wp-smiley" style="height: 1em; max-height: 1em;" /></a>: UX Synergy: Strategies For Effective Cross-team Collaboration</strong></p>
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<figure class="alignleft size-full is-resized"><img loading="lazy" decoding="async" width="480" height="480" class="wp-image-2882" style="aspect-ratio: 1; object-fit: cover; width: 150px;" src="https://www.uxakron.com/wp-content/uploads/2023/10/Shannon-Kelly-headshot.jpg" alt="" srcset="https://www.uxakron.com/wp-content/uploads/2023/10/Shannon-Kelly-headshot.jpg 480w, https://www.uxakron.com/wp-content/uploads/2023/10/Shannon-Kelly-headshot-300x300.jpg 300w, https://www.uxakron.com/wp-content/uploads/2023/10/Shannon-Kelly-headshot-150x150.jpg 150w" sizes="(max-width: 480px) 100vw, 480px" /></figure>
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<p class="wp-block-paragraph">Shannon Kelly is a senior UX strategist at OverDrive in Cleveland, OH. A neuro-divergent data geek, she prides herself on being a UX unicorn with a wide range of experience, having worked in digital marketing and product development teams over the last 18+ years. Shannon is passionate about creating great user experiences and sharing the importance of using research to improve products and services.</p><p><br></p><p><br></p>
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<p class="wp-block-paragraph"><strong><a href="https://www.linkedin.com/in/ACoAAAGdyLUBRxO9edRkoB_EYYa1lVL7JZhax-k">Felesia McDonald</a>&nbsp;and&nbsp;<a href="https://www.linkedin.com/in/ACoAAAEFSe4BYZAyYOM4kEW-azhvQlbPINtXVts">Ben Woods</a>: Is UX Being Diluted?</strong></p>
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<figure class="alignleft size-large is-resized"><img loading="lazy" decoding="async" width="1024" height="1022" class="wp-image-2890" style="aspect-ratio: 1; object-fit: cover; width: 150px;" src="https://www.uxakron.com/wp-content/uploads/2023/10/Screenshot-2023-10-18-at-10.12.17 PM-1024x1022.png" alt="" srcset="https://www.uxakron.com/wp-content/uploads/2023/10/Screenshot-2023-10-18-at-10.12.17 PM-1024x1022.png 1024w, https://www.uxakron.com/wp-content/uploads/2023/10/Screenshot-2023-10-18-at-10.12.17 PM-300x300.png 300w, https://www.uxakron.com/wp-content/uploads/2023/10/Screenshot-2023-10-18-at-10.12.17 PM-150x150.png 150w, https://www.uxakron.com/wp-content/uploads/2023/10/Screenshot-2023-10-18-at-10.12.17 PM-768x767.png 768w, https://www.uxakron.com/wp-content/uploads/2023/10/Screenshot-2023-10-18-at-10.12.17 PM.png 1256w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>
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<p class="wp-block-paragraph">Felesia McDonald is a Digital User Experience Manager at Sherwin Williams. Her UX career began in journalism as an Interactive Graphic Artist at the Plain Dealer. After obtaining her MS in UX Design from Kent State University (KSU) in 2014, she worked as a User Research Consultant for the Eaton Corporation, and later at OEConnection as a UX Designer. She is also an adjunct instructor at KSU and loves to mentor the next generation of UX designers.</p>
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<p class="wp-block-paragraph">Outside of her UX work, Felesia is passionate about teaching coding and leadership programs for young girls and women.</p>
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<figure class="alignleft size-large is-resized"><img loading="lazy" decoding="async" width="994" height="1024" class="wp-image-2889" style="aspect-ratio: 1; object-fit: cover; width: 150px;" src="https://www.uxakron.com/wp-content/uploads/2023/10/Screenshot-2023-10-18-at-10.11.57 PM-994x1024.png" alt="" srcset="https://www.uxakron.com/wp-content/uploads/2023/10/Screenshot-2023-10-18-at-10.11.57 PM-994x1024.png 994w, https://www.uxakron.com/wp-content/uploads/2023/10/Screenshot-2023-10-18-at-10.11.57 PM-291x300.png 291w, https://www.uxakron.com/wp-content/uploads/2023/10/Screenshot-2023-10-18-at-10.11.57 PM-768x791.png 768w, https://www.uxakron.com/wp-content/uploads/2023/10/Screenshot-2023-10-18-at-10.11.57 PM.png 1186w" sizes="(max-width: 994px) 100vw, 994px" /></figure>
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<p class="wp-block-paragraph">D. Ben Woods is an internationally recognized expert on design and its value to business. He has presented and conducted training and workshops for organizations throughout the United States, Europe, and Asia.</p>
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<p class="wp-block-paragraph">Ben’s experience spans web, mobile, custom software, and ecommerce; his industry experience ranges from manufacturing, to retail, life sciences, and financial services. He has partnered with clients ranging from small startups to some of the largest companies in the world, including General Electric, Dell, Pfizer, Rio Tinto, and Fidelity Investments.</p>
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<p class="wp-block-paragraph">Ben earned his MS in Information Architecture and Knowledge Management at Kent State University and is a graduate of the Executive MBA program at Case Western Reserve University’s Weatherhead School of Management.</p><p><br></p>
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<p class="wp-block-paragraph"><strong><a href="https://www.linkedin.com/in/ACoAAAABXQ8BoOC-rXramPyFg4WqTSJUquwtTOE">Paul Sherman</a>: UX Past, Present, Future</strong></p>
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<figure class="alignleft size-full is-resized"><img loading="lazy" decoding="async" width="461" height="461" class="wp-image-2884" style="aspect-ratio: 1; object-fit: cover; width: 150px;" src="https://www.uxakron.com/wp-content/uploads/2023/10/paul-sherman-headshot.jpg" alt="" srcset="https://www.uxakron.com/wp-content/uploads/2023/10/paul-sherman-headshot.jpg 461w, https://www.uxakron.com/wp-content/uploads/2023/10/paul-sherman-headshot-300x300.jpg 300w, https://www.uxakron.com/wp-content/uploads/2023/10/paul-sherman-headshot-150x150.jpg 150w" sizes="(max-width: 461px) 100vw, 461px" /></figure>
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<p class="wp-block-paragraph">With over 20 years of experience in user experience research and design, Paul is a seasoned professional who can deliver high-quality results for complex and innovative products and services. As the founder and principal consultant of ShermanUX, he has collaborated with major clients such as Microsoft, Verizon, Dell, and more, providing them with comprehensive user research, UX strategy, and UX/UI design services.</p>
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<p class="wp-block-paragraph">His latest work has focused on discovering how people make use of generative AI in the workplace, leading user experience research for a SaaS contract intelligence platform that incorporates ML/AI and integrates into multiple external systems. He has also designed new-to-world features incorporating generative AI, infusing design thinking and agile discovery methods into the organization, and leading user interviews and usability assessments for high-risk / high-reward features.</p><p><br></p>
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<p class="wp-block-paragraph"><strong><a href="https://www.linkedin.com/in/ACoAAAc_FOwBnLD8TP44GU2MZYHRXtpzRip5EWs">Christina Turner</a>: Building A Coalition Through Conversation: Interviews for Stakeholder Alignment</strong></p>
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<figure class="alignleft size-large is-resized"><img loading="lazy" decoding="async" width="1024" height="1024" class="wp-image-2881" style="aspect-ratio: 1; object-fit: cover; width: 150px;" src="https://www.uxakron.com/wp-content/uploads/2023/10/CTurner_Headshot-1024x1024.jpg" alt="" srcset="https://www.uxakron.com/wp-content/uploads/2023/10/CTurner_Headshot-1024x1024.jpg 1024w, https://www.uxakron.com/wp-content/uploads/2023/10/CTurner_Headshot-300x300.jpg 300w, https://www.uxakron.com/wp-content/uploads/2023/10/CTurner_Headshot-150x150.jpg 150w, https://www.uxakron.com/wp-content/uploads/2023/10/CTurner_Headshot-768x768.jpg 768w, https://www.uxakron.com/wp-content/uploads/2023/10/CTurner_Headshot-1536x1536.jpg 1536w, https://www.uxakron.com/wp-content/uploads/2023/10/CTurner_Headshot.jpg 1592w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>
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<p class="wp-block-paragraph">Christina Turner is a Product Marketing Designer at Bloomfire, a B2B Knowledge Management SaaS company. A UXD student at Kent State University, Christina also serves on the Board for UX Akron. Additionally, she is conducting extensive stakeholder interviews for an NSF-funded, cooperatively owned, regional Smart City information Portal scheduled to launch in 2024.</p>
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<p class="wp-block-paragraph">Christina&#8217;s background in fine art and library science informs her work mapping information, assessing and communicating value, and helping people find what they&#8217;re looking for.</p><p><br></p>
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<p class="wp-block-paragraph"><strong><a href="https://www.linkedin.com/in/ACoAABsTMz0BAKCP-Zl1Rx9brvwSF04QVqjCmO0">James Warnken, CPACC</a>: Accessibility and Usability; Where They Align and How They Differ</strong></p>
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<figure class="alignleft size-full is-resized"><img loading="lazy" decoding="async" width="940" height="788" class="wp-image-2883" style="aspect-ratio: 1; object-fit: cover; width: 150px;" src="https://www.uxakron.com/wp-content/uploads/2023/10/James-Warnken-Headshot.png" alt="" srcset="https://www.uxakron.com/wp-content/uploads/2023/10/James-Warnken-Headshot.png 940w, https://www.uxakron.com/wp-content/uploads/2023/10/James-Warnken-Headshot-300x251.png 300w, https://www.uxakron.com/wp-content/uploads/2023/10/James-Warnken-Headshot-768x644.png 768w" sizes="(max-width: 940px) 100vw, 940px" /></figure>
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<p class="wp-block-paragraph">James is a 24-year-old, visually impaired/legally blind online accessibility specialist with expertise in search engine optimization and data analytics. For the past 5 years, working in marketing and online accessibility, James has realized that his greatest value add is connecting organizations looking to become digitally accessible with his expansive network of industry-leading service providers.</p>
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<p class="wp-block-paragraph">James is particularly passionate about supporting non-profit organizations in their journey of website accessibility and aspires to join forces with a global tech company that he hopes will sponsor him in these community engagement efforts. With his lived experience with progressive vision loss that typically leads to blindness, James has been proactive in learning braille, using a white cane for mobility, sourcing adaptive technologies which gives him a unique user perspective while designing websites, social media campaigns, and other online experiences.</p><p><br></p>
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<p><img src="https://s.w.org/images/core/emoji/17.0.2/72x72/1f3b2.png" alt="🎲" class="wp-smiley" style="height: 1em; max-height: 1em;" /> Also, join us the night before for <strong>UX Game Night</strong> hosted by Keith Instone of Dexterity UX!</p>
<p><strong>Wednesday, November 8th 6-9</strong> at <strong><a href="https://maps.app.goo.gl/uoHbinwQx24nZ6tTA">Melt Bar &amp; Grilled 6700 Rockside Rd in Independence</a>.</strong></p>
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<p>More information, including the impressive game line up, can be found here:</p>
<p><b style="font-family: var(--bodyFontFamily),var(--nv-fallback-ff); font-size: var(--bodyFontSize); letter-spacing: var(--bodyLetterSpacing); text-transform: var(--bodyTextTransform);"><a href="https://dexterityux.com/ux-game-night/">https://dexterityux.com/ux-game-night/</a></b></p>
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<p><strong>We look forward to seeing you in November!</strong></p>
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