We're Bringing Northeast Ohio's UX Community Together
Our mission is to share knowledge and networking opportunities, and increase awareness of the benefits of UX in organizations and as a career.
We offer in-person events and online events covering all aspects of UX. Events are open to the public. We do not charge membership fees.
UX Akron is a non-profit, 501(c)(3) user experience community in Northeast Ohio, primarily serving the Akron and Cleveland areas, Canton, Youngstown, Kent, and surrounding areas.
Our Next Event
Thursday, July 24, 2025
6:00 PM to 7:30 PM ET
Calculating ROI in UX Research: Quantifying the Value of UX to Business Leaders with Thomas Stokes
Most UX professionals have never tried to estimate the ROI of their work. Very few in UX have formal education in finance, which can make concepts like ROI seem out of reach. Unfortunately, this leaves them at a disadvantage when discussing the value of UX with stakeholders who are more financially focused. Without quantifiable impact, UX practitioners miss opportunities to secure buy-in and budget for their initiatives.
Fortunately, calculating return on investment isn’t as intimidating as it seems on the surface. Once you grasp their basic structure and the specific scenarios where they can be used, nearly anyone can do an ROI calculation.
This talk will illustrate the importance and relevance of ROI calculations in UX research practices, helping you identify and understand three specific scenarios where UX professionals should calculate ROI:
1 ) Demonstrating ROI for completed UX projects
2) Estimating ROI for proposed research initiatives
3) Building a business case for UX tools and resources
This is an online event.
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Thank You To Our Sponsors
The majority of our funding comes from sponsors and individuals. Your support allows us to offer in-person events free and open to the public without membership fees. Click here to learn more about sponsorships.